Chaos But Make It Quirky

The "hot mess" persona has received a glamorous rebrand. Now, being chronically disorganized isn't a flaw�it's a "quirky aesthetic." Influencers are building entire brands on being lovably chaotic, filming TikToks of themselves missing appointments, burning toast, and losing their keys, all set to upbeat music. Their catchphrase: "I'm not a disaster, I'm ?spicy?." Followers find it relatable and endearing, a stark contrast to the pressure of curated perfection. Companies are capitalizing on the trend, selling "Oops I Did It Again" planners that are designed to be forgotten and "Chaotic Good" perfume that smells like regret and espresso. Psychologists warn that glorifying executive dysfunction might have downsides, but the trend is undeniable. The ultimate goal is no longer to have your life together, but to have your fall from grace be charming and monetizable. -- Bohiney Magazne bohiney.com