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https://en.m.wikipedia.org/wiki/Internet_celebrity
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Depending on their rise to fame, Internet celebrities may reach their audiences in different ways. Millions of people write online journals or blogs, but most fail to become Internet celebrities. This is due to the volume of online creators. Due to certain social media platforms' algorithms, it is difficult for smaller bloggers to get more online coverage. In many cases, content does not reach a large audience and maybe intended for a smaller, niche audience. If a creator has or develops a distinctive personality, it may bring the…
Depending on their rise to fame, Internet celebrities may reach their audiences in different ways. Millions of people write online journals or blogs, but most fail to become Internet celebrities. This is due to the volume of online creators. Due to certain social media platforms' algorithms, it is difficult for smaller bloggers to get more online coverage. In many cases, content does not reach a large audience and maybe intended for a smaller, niche audience. If a creator has or develops a distinctive personality, it may bring them more notoriety than their content does.
In some cases, people might rise to fame through a single viral event or viral video. The Internet allows videos, news articles, and jokes to circulate rapidly. Depending on its reach, the content may become an Internet meme. For example, Zach Anner, a comedian from Austin, Texas, gained worldwide attention after submitting a video to Oprah Winfrey's "Search for the Next TV Star" competition. We often see this as well from a variety of other talk show hosts such as, Ellen DeGeneres, Jimmy Fallon, Jimmy Kimmel, or James Corden, who feature viral individuals on their shows. Viral videos from internet celebrities could entail a funny event happening in the moment, a popular new dance, or even a post on twitter, such as the "Alex from Target" tweet in 2014. A young girl posted a photo of a Target employee who she thought was attractive, which went viral immediately and grew his following from 144 followers to 600,000. He was then interviewed on multiple talk shows and recognized in public by fans. People can also become Internet celebrities through popular meme posting, whether they are the memes themselves or they are creating content. It can be deemed as a reaction image, video, or a GIF. The meme can convey a message of feelings and emotions where an individual may have the desire of sharing on the Internet.
The Internet celebrity concept echoes Andy Warhol's famous quote about 15 minutes of fame. A more recent adaptation of Warhol's quote—possibly prompted by the rise of online social networking, blogging, and similar online phenomena—is the claim that "In the future, everyone will be famous to fifteen people" or, in some renditions, "On the Web, everyone will be famous to fifteen people." This quote, though attributed to David Weinberger, was said to have originated from the Scottish artist Momus.
Internet celebrities, or influencers, can be broken into five different sizes: Nano, Micro, Macro, Mega, and Celebrity. Nano influencers generally have under 5,000 followers on Instagram. Micro influencers have between 5,000 and 100,000 followers on Instagram. Micro influencers are often seen as more trustworthy and relatable, making it easier for followers to perceive an interpersonal connection with them than with Mega Influencers. Macro influencers have between 100,000 and 500,000 followers on Instagram. Mega influencers have between 500,000 to 5,000,000 followers on Instagram. And finally, Celebrities are defined as having over 5,000,000 followers on Instagram. Given that influencers make a living from being celebrities popularized on the Internet.
YouTubers and vloggers
YouTube has risen as one of the biggest platforms for launching Internet celebrities. Individual users can record videos of their daily lives and upload them online through YouTube. This activity is known as video blogging, or more commonly vlogging. YouTube creators (known as YouTubers), regardless of the genres or types of videos they make, have created an industry that can generate revenue from video views and online popularity. For example, Swedish Internet celebrity PewDiePie uploads gaming and comedy videos on YouTube. As of September 2019 , he has around 100 million subscribers and is the most-subscribed non-corporation YouTuber.
Every minute, 300 hours of videos are uploaded to YouTube, and 5 billion videos are watched every day. Individuals can create videos and upload them onto YouTube and other platforms in return for income. In August 2014, Variety wrote that YouTubers are more popular than mainstream celebrities among U.S. teens. Advertisers, in an effort to reach teenagers and millennials who do not watch regular television and movies, have started contacting YouTubers and other Internet celebrities. As of 2017 , YouTube has 1.5 billion monthly active users, and many YouTubers have millions of subscribers.
YouTubers appear to have a greater influence on Millennials than traditional celebrities. One of the main reasons is that the majority of millennials do not watch TV, but instead prefer to use platforms they can access from their mobile devices. 70% of YouTube users have said that YouTubers change and shape pop culture, and 60% of them have said they would make buying decisions based on the recommendations of their favorite YouTuber over those of a TV or movie star.
YouTubers can make money directly through their YouTube channels by using ads or sponsoring products. YouTube's AdSense program allows YouTubers to earn revenue from ads and views. AdSense has certain requirements—a YouTuber must have more than 1,000 subscribers, live in an eligible country, and have more than 4,000 hours of watch time within a year to be eligible. YouTube can be a lucrative platform for Internet celebrities like PewDiePie, who made US$15.5 million in 2018.
Micro-celebrities
A micro-celebrity, also known as a micro-influencer, is a person famous within a niche group of users on a social media platform. Micro-celebrities often present themselves as public figures. The concept of the micro-celebrity was originally developed by Theresa Senft in her 2008 book, Camgirls: Celebrity and Community in the Age of Social Networks. According to Senft, the concept of the micro-celebrity "is best understood as a new style of online performance that involves people 'amping up' their popularity over the Web using technologies like video, blogs and social networking sites". A number of other researchers have published papers on micro-celebrities. According to Raun, a micro-celebrity is "a form of identity linked almost exclusively to the Internet, characterizing a process by which people express, create and share their identities online". According to Senft and Marwick, micro-celebrities differ from more traditional forms of celebrities associated with Hollywood stars because a micro-celebrity's popularity is often directly linked to their audience, and the audience comes to expect a certain degree of authenticity and transparency.
The Internet allows the masses to wrest control of fame from traditional media, creating micro-celebrities with the click of a mouse— David Weinberger of the Harvard Berkman Center for Internet and Society
Wanghong
Wanghong (Chinese: 网红; pinyin: wǎnghóng; lit. 'Internet fame') is the Chinese version of Internet stardom. The Wanghong economy is a Chinese digital economy based on influencer marketing in social media. Wanghong have been predominantly used to generate profits via retail or e-commerce, through attracting the attention of celebrities' followers. Internet celebrities have also become a popular phenomenon in China. For example, Sister Furong (Furong Jiejie) received worldwide notoriety and fame for her self-promotion efforts through online posts. According to CBN Data, a commercial data company affiliated with Alibaba Group, the Internet celebrities economy was estimated to be worth CN¥58 billion (US$8.4 billion) in 2016, which was more than China's total cinema box office revenue in 2015.
There are two main business models in the Wanghong economy: Social Media Advertising, and Online retail. In the online retailing business model, e-commerce-based Wanghong involves the use of social media platforms to sell self-branded products to potential buyers among followers via Chinese customer-to-customer (C2C) websites, such as Taobao. Internet celebrities work as the models of their shops by posting pictures or videos of themselves, wearing the clothes or accessories they sell, or giving distinctive makeup or fashion tips. They serve as key opinion leaders for their followers, who either aspire to be like them or look up to them.
Zhang Dayi—one of China's best-known Wanghong according to BBC News, with 4.9 million followers on Sina Weibo—has an online shop on Taobao, reportedly earning CN¥300 million (US$46 million) per year. This is comparable to the US$21 million made by Fan Bingbing, a top Chinese actress. Li Ziqi, a celebrity food blogger with more than 16 million followers on Weibo, has inspired many bloggers to post similar content on traditional Chinese cooking and crafts.
Censorship in China has created an entirely independent social media ecosystem that has become successful in its own way. For every Western social media platform, there is a Chinese version that can be equally successful. Chinese social media platforms can be used differently from those in the West, but the results are the same—the platforms generate revenue. The greatest difference between Chinese Internet celebrities and their Western counterparts is that the profits generated by Chinese celebrities can be immense. Unlike YouTube, which takes 45% of advertising revenue, Weibo, one of the largest Chinese social media platforms, is not involved in advertising, which allows Internet celebrities to be more independent. The monthly income of Chinese influencers can exceed CN¥10 million (US$1.5 million).
Net idol
In Japan, a specific type of Internet celebrity is known as a net idol (ネットアイドル, Netto aidoru), a sub-category of the idol industry in Japan. Net idols first emerged in the 1990s through personal websites and blogs when Internet became more accessible, with some selling personal merchandise such as photo books through their websites.
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