Celebrity 100

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Edited by Zack O'Malley Greenburg
and Rob Lafranco
Reported by Kurt Badenhausen, Kellen Becoats, Madeline Berg, Dawn Chmielewski, Hayley Cuccinello, Abigail Freeman, Christina Settimi, Ariel Shapiro and Chloe Sorvino
he world’s highest-paid celebrities earned a combined $6.1 billion before taxes and fees, a $200 million drop from 2019, after the global pandemic shuttered stadiums and silenced performances around the world. The decline was the first since 2016, the year after Floyd Mayweather and Manny Pacquiao earned nearly half a billion dollars between them from the richest fight in boxing history. But even with Covid-19 lurking--and America on fire in every sense of the word following the murder of George Floyd--the show still went on.
The top earning celebrities were Kylie Jenner and Kanye West​, who brought in $590 million and $170 million, respectively. West collected most of his ​earnings from his Yeezy sneakers deal with Adidas, while Jenner’s payday came from selling a 51% stake ​in her cosmetics firm to Coty in January. While she had exaggerated over the years about the size of her business, the money she pulled in from the deal was real--enough to rank as one of the biggest celebrity cashouts of all time.
Three streaming giants doled out $300 million to stars on the list, including Ryan Reynolds (No. 18, $71.5 million), Billie Eilish (No. 43, $53 million) and Jerry Seinfeld (No. 46, $51 million), with Netflix paying out more than two thirds of that.
Live shows drove career-best income for some of music’s biggest names, with Ed Sheeran’s Divide Tour drawing 8.9 million fans and grossing $776 million over two-plus years to surpass U2’s all-time record for a single tour. Others will take a hit next year as tours for everyone from Taylor Swift (No. 25, $63.5 million) to Paul McCartney (No. 93, $37 million) have been cancelled because of the pandemic.
In sports, Roger Federer (No. 3, $106.3 million) is the first tennis player to earn the top spot among athletes on the list, while soccer’s Cristiano Ronaldo (No. 4, $105 million) became the first team player to earn $1 billion during his career. Naomi Osaka set her own record at No. 90, bringing in $37 million income, the most money any female athlete has ever made in a single year.
Podcasting makes its first appearance in the voice of Bill Simmons (No.13, $82.5 million), who sold his podcast company The Ringer to Spotify in February for $206 million. Another newcomer: Hamilton creator and star Lin-Manuel Miranda (No. 62, $45.5 million), who added to his haul from the Broadway hit in February when Walt Disney paid $75 million for the rights to air the filmed version of his Founding Father musical. Miranda joined a chorus of celebrities using their fame to speak out after the killing of Floyd: “It’s up to us, in words and deeds, to stand up for our fellow citizens.” He’s one of a growing group of stars working to enact systemic change. More than a dozen on the Celebrity 100 have invested or otherwise worked with Andreessen Horowitz’s Cultural Leadership Fund, which aims to expand investment opportunities and access to tech jobs among African Americans.
A full list of the 100 is below, plus further reading about the business behind the biggest stars.
The reality TV star sold 51% of Kylie Cosmetics to publicly traded Coty, Inc. in January 2019 for $600 million; she pocketed $540 million, pretax.
New information about Kanye West's deal with Adidas for sneaker brand Yeezy convinced Forbes to call the entrepreneur and musician a billionaire.
Roger Federer is the world's highest-paid athlete for the first time, thanks to an unmatched portfolio of lucrative endorsement deals.
Ronaldo is the most followed athlete on social media. His Instagram followers hit 200 million in 2020.
Messi has been awarded both FIFA's Player of the Year and the European Golden Shoe for top scorer on the continent a record six times.
A director, actor, producer and writer, Tyler Perry is best known for his "Madea" franchise, which has grossed more than $660 million.
Neymar is on a five-year contract with Paris Saint-Germain through June 2022 worth $350 million in salary.
The veteran shock jock is the world's highest-paid radio host thanks to an eight-figure annual contract with SiriusXM.
Four-time NBA MVP LeBron James joined the Los Angeles Lakers in 2018 under a four-year, $153 million contract.
Better known as The Rock, Johnson is the world's highest-paid actor thanks to big paydays for forthcoming films "Black Adam" and "Red Notice."
Despite being diagnosed with advanced lung cancer, the conservative talk radio host continues to dominate the airwaves.
After starting out as a stand-up comedian, Ellen DeGeneres rose to fame when her sitcom "Ellen" premiered on television in 1994.
Simmons launched sports media company The Ringer in 2016 after a nasty falling out with ESPN.
Elton John's Farewell Yellow Brick Road Tour grossed $212 million in 2019, the second-highest tally in the business.
America's highest paid author sold almost 5 million books in the U.S. between June 2019 and June 2020.
The two-time MVP signed the NBA's first $200 million contract in 2017; he's had the league's top salary the past three seasons.
Ariana Grande's Sweetener World Tour grossed $146 million in 2019.
Reynolds plays a billionaire in the Netflix film "Six Underground" and stars in the streamer's upcoming film "Red Notice."
The only chef on the Celebrity 100, Ramsay has 35 restaurants worldwide and stars in TV shows including 'Hell's Kitchen' and 'MasterChef.'
The Jonas Brothers were grossing over $1.5 million per stop before wrapping their reunion tour in February 2020.
The Chainsmokers transformed themselves from DJ duo to arena rockers for their recent World War Joy Tour.
An Oprah Winfrey protégé, Dr. Phil followed the billionaire's playbook and now hosts one of the most-watched syndicated talk shows on television.
Ed Sheeran's Divide Tour grossed $775 million between March 2017 and August 2019.
After three years with the Golden State Warriors, Durant joined the Brooklyn Nets in 2019 under a four-year, $164 million contract.
Taylor Swift released new album "Lover" in 2019, the first in her new deal with Universal's Republic Records.
Tiger Woods nabbed his first PGA Tour win in five years at the 2018 Tour Championship and added a fifth green jacket at the 2019 Masters.
Cousins signed a two-year, $66 million contract extension with the Vikings in March 2020 that included a $30 million signing bonus.
Post Malone was grossing over $1.3 million per city when the Covid-19 pandemic shuttered his tour in mid-March, later than some would have liked.
J.K. Rowling is the second highest-paid author in the world, behind the prolific James Patterson.
"Live!", which Seacrest hosts with Kelly Ripa, is the most-watched syndicated talk show during the coronavirus pandemic.
The Philadelphia Eagles signed Carson Wentz to a contract extension in June 2019 worth $128 million over four years.
The legendary rockers' No Filter 2020 Tour, set to run in North American stadiums from May to July, was called off due to Covid-19.
Marky Mark is back thanks to a couple of eight-figure checks from Netflix for "Spenser Confidential" and upcoming scifi film, "Infinite."
The two-time heavyweight boxing world champion has never lost in 31 fights, with a 2018 draw versus Deontay Wilder the only blemish on his record.
The masked DJ spent the past year playing festivals from Canada to South Korea before the coronavirus outbreak.
Westbrook was traded to the Houston Rockets in 2019 after spending the first 11 seasons of his NBA career in Oklahoma City.
Along with Matt Damon, the avid poker player organized a tournament that raised $1.75 million for Feeding America to help with coronavirus relief.
The artist formerly known as Puff Daddy now makes the bulk of his bucks on booze, particuarly his partnership with Diageo's Ciroc vodka.
The singer-songwriter grossed $87 million on tour in 2019, slightly more than the Jonas Brothers and a bit less than Post Malone.
The Fast and Furious franchise is a goldmine for Diesel, who earned nearly $20 million upfront for the upcoming "F9."
Lewis Hamilton won the F1 title in 2019, becoming just the second driver in history, after Michael Schumacher, with six championships.
Even in a year without a tour or album release, Jay-Z mints millions from his Armand de Brignac champagne and D'Ussé cognac.
A member of the Forbes 30 Under 30 Class of 2019, 18-year-old Eilish makes her Celebrity 100 debut as the list's youngest member.
Rory McIlroy is one of the PGA Tour's most marketable players with only Tiger Woods and Phil Mickelson earning more off the course.
The music mogul earns most of his money from TV, collecting millions for judging "The X-Factor," "America's Got Talent" and "Britain's Got Talent."
Even though his eponymous show ended more than two decades ago, Seinfeld still draws crowds, earning over $20 million from a recent tour.
The K-Pop supergroup grossed $170 million on the road in 2019, more than any American band except Metallica.
Social media queen Kardashian West has parlayed reality TV into an actual fortune, selling a mobile game, cosmetics and, now, shapewear.
Drake is among the acts who adapted most smoothly to the quarantine, releasing mixtape "Dark Lane Demo Tapes" in late April 2020.
The Los Angeles Rams locked up Jared Goff in 2019 with a four-year, $134M deal, including a $25 million signing bonus and $21 million roster bonus.
In 2020, Judge Judy announced she was quitting her daytime talk show after 25 years on air.
Bollywood's top-earning star, Kumar is prepping for his first television series, Amazon Prime's "The End."
McGregor has entered the Octagon only twice since 2016 but continues to be the biggest star in the history of mixed martial arts.
In 2017, Harden signed a four-year extension worth $171 million; it runs through 2022-23 and will pay $47 million in its final year.
In 2016, Antetokounmpo agreed to a four-year, $100 million extension with the Bucks that runs through the 2020-21 season.
One of the more popular celebrities when it comes to endorsements, Lopez has deals with Versace, DSW, Quay sunglasses and her own fragrance.
Anthony Joshua won his first 22 pro fights and was heavyweight champion of the world between 2016 and 2019 until a stunning loss to Andy Ruiz Jr.
Pink announced plans to donate $1 million to coronavirus relief in early April after revealing she'd tested positive and recovered.
Deontay Wilder held the WBC heavyweight title from 2015 until his knockout at the hands of Tyson Fury in February 2020.
The world's richest magician played 515 shows at the MGM Grand before Las Vegas shut down in mid-March.
Rihanna, one of the most publicly charitable celebrities, has donated upwards of $8 million to coronavirus relief efforts.
The country crooner pushed back his Proud To Be Right Here Tour due to the coronavirus outbreak.
Creator of the hit musical "Hamilton," he made his inaugural appearance on the 2020 Celebrity 100.
Backstreet's back! The boy band returns to the Celebrity 100 for the first time since 2002 with its second-highest haul ever.
The six-time Super Bowl champ shocked the football world when he signed a free-agent contract with Tampa Bay after two decades with the Patriots.
The British rocker makes his Celebrity 100 debut at the tender age of 69.
Drew Brees and his wife, Brittany, donated $5 million to Louisiana relief efforts around the coronavirus.
Djokovic has won five of the last seven Grand Slam titles and 17 overall, including eight Australian Opens.
Smith began a new approach to social media in 2017 and now collects millions through Instagram, YouTube and TikTok.
Country singing put Shelton on the map, but he now earns far more from "The Voice" than he does from recorded music.
The conservative radio and television host signed new and more lucrative deals with Premiere Networks and Fox News in 2019.
The world's highest-paid actress, Vergara wrapped "Modern Family" in 2020, marking an end to her breakout role.
The Canadian megastar has earned the bulk of her overall fortune from Las Vegas residencies.
Irving signed a four-year, $141 million deal with the Brooklyn Nets in 2019 after two years with the Boston Celtics.
The Eagles grossed $73.4 million in 2019 despite playing just 29 shows.
While his dramatic role in "Uncut Gems" gained critical attention, it's his his eight-figure paydays from Netflix that pays the bills.
Mickelson has won 44 PGA Tour events and five major championships; both rank second behind Tiger Woods among active players.
Julio Jones signed a three-year contract with Atlanta in September 2019 worth $66 million, including a $25 million signing bonus.
The legendary heavy metal group has grossed more than $400 million on its WorldWired Tour that began in 2016.
Six decades into his career, Chan is still starring in action flicks like "The Mystery of Dragon Seal: Journey to China" and "Project X-Traction."
Nadal joined the NBA's Pau Gasol to support the Red Cross efforts to raise at least $10 million in support of those affected by Covid-19 in Spain.
The supermodel has moved fashion shows to television shows, hosting Amazon Prime's new series "Making the Cut" and judging on "America's Got Talent."
Travis Scott's Astroworld tour grossed $53.5 million in 2019, the year's top hip-hop road show.
Although the funnyman has took a break from touring, in 2019 he released his latest special "Kevin Hart: Irresponsible" on Netflix.
One of the game's deadliest shooters, Thompson re-signed with the Golden State Warriors in 2019 for $190 million over five years.
Though she once earned the bulk of her income on the road, Katy Perry now makes most of her money as a judge on "American Idol."
Lady Gaga co-produced the Together At Home concert with Global Citizen, raising nearly $130 million for coronavirus relief.
The New Jersey-bred rock band grossed $134 million on the road in 2019, most of which fell outside our current scoring period.
The Irish rockers donated $11 million to help provide hospitals across the Emerald Isle with PPE for their doctors, nurses and staffs.
Naomi Osaka is the world's highest-paid female athlete, unseating Serena Williams, who held the title the previous four years.
Streaming service DAZN committed $365 million in 2018 to lock up the next 11 fights of boxing's biggest pay-per-view star.
Lillard is currently under contract with Portland through the 2024-25 season at an average salary of more than $40 million per year.
The Beatles cofounder grossed just over $100 million on solo shows in 2019, 11th most of any act.
Oprah Winfrey has transitioned her hit talk show, which ran for 25 years, into a media and business empire.
In May 2019, Khaled released new album "Father of Asahd," with guests including Beyoncé, Jay-Z, Nipsey Hussle and Cardi B.
The elaborately-costumed rockers grossed $90 million on the road in 2019, just about as much as superstars Phil Collins and Shawn Mendes.
Sebastian Vettel is one of only five Formula One drivers to win at least four World Championships.
Serena Williams has more than a dozen corporate partners, and her $93 million in career prize money is twice as much as any other female athlete.
Still one of Hollywood's most in-demand stars, Jolie is the world's second highest-paid actress.
Salah signed a five-year deal with Liverpool in July 2018 that is heavily incentivized for his performance.
A dozen actors and actresses earned a combined $624 million this year, but Hollywood’s earning elite remains a boys club. This year’s list has just two actresses: Sofia Vergara, who earned half from endorsements and licensing, and Angelina Jolie, who slips on at No. 99.
Netflix has paid $540-million to Celebrity 100 performers since 2016, more than even Disney spent on the seven stars of its $22 billion-plus Marvel franchises. Along with Apple and Amazon it has salary commitments of more than $100 million teed up for next year’s list.
The currency of fame isn’t just valued in dollars, but also influence, as seen in the chorus of celebrity voices calling for change after the killing of George Floyd. Many have also donated time, ideas or money to help fight coronavirus. Here are some of the more public gifts.
Donated $5 million to relief organizations including Feeding America and the International Rescue Committee.
Co-producer of the Together At Home concert with Global Citizen that raised nearly $130 million and featured listmates Billie Eilish, Taylor Swift and the Rolling Stones.
His golf charity match with Tiger Woods, Phil Mickelson and Peyton Manning raised $21 million, including $10 million from the four star participants and WarnerMedia.
The list ranks "front of the camera" stars around the globe using pretax earnings from June 2019 through May 2020 before deducting fees for managers, lawyers and agents. Figures are based on information from Nielsen Music/MRC Data, Pollstar, IMDB, NPD BookScan and ComScore as well as interviews with industry experts and many of the stars themselves.
Photography: Sofia Vergara: Michael Prince/The Forbes Collection, Lady Gaga: Kevin Mazur/Getty Images for Haus Laboratories, Tom Brady: Maddie Meyer/Getty Images, Rihanna: Daniele Venturelli/Daniele Venturelli/WireImage

Celebrity 100 is an annual list compiled and published by Forbes magazine since 1999. The purpose is to list the world's 100 highest-paid celebrities.
Below is the top 10 for each year since the list's inception.
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