Cassie_Wanda

Cassie_Wanda
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Cassie Wanda is a hair stylist currently residing in Los Angeles, California.

Wanda styled Kerli's hair in the toilet paper dress images.

She also styled hair for the "Tea Party" music video (among two other hair stylists). She was responsible for the fairies white hair styles, Kerli's updo with the red skull, and the dread pigtails in the last scene.

She styled all the hair in the photos with Audrey Kitching by Dirk Mai.

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How Cassie Wanda of Glimmerwood Tackles The Extreme Work Life Balance Of Being A Woman Business Leader During COVID-19
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I think reminding ourselves that it’s temporary can be helpful — Even that is hard because back in March I thought I was pulling my kid out of school for a few weeks max — then maybe two months, and we’re sitting at over five months now with no end in sight. Today actually I sat down and just realized how much I missed taking my daughter to the library, zoo, and Universal Studios. I told her as much, and this four-year-old sat down next to me, patted my back and said, “it’s okay mommy, this isn’t forever.”
T he Covid-19 pandemic has affected nearly every aspect of our lives today. Many of us now have new challenges that come with working from home, homeschooling, and sheltering in place.
As a part of our series about how busy women leaders are addressing these new needs , I had the pleasure of interviewing professional Fairy Godmother, Cassie Wanda.
In 2013, Glimmerwood made a magical impact in the cosplay community. As a Fairy Godmother, Cassie Wanda added a distinctive touch of whimsy to her costumes. Now, specializing in bespoke gowns made especially for you and your unique needs, Glimmerwood is known for adding special details that have caught the attention of a diverse and worldwide audience.
Thank you so much for doing this with us! Before we dig in, our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?
In 2012–2013, I was working for a makeup company, and I wanted to start performing at princess parties. I was seeing all of these beautiful gowns, but they were a little out of my budget, so I decided to start trying to learn how to make them myself. I did a brief internship with Firefly Path and realized that it was something I wanted to do professionally after making a few gowns for myself. From there, I started sewing for friends and then word spread, and more and more people were interested in hiring me. It’s been a wonderful journey coming from a self-sufficient princess to Professional Fairy Godmother.
Can you share the most interesting story that happened to you since you started at your company?
A couple of interesting stories. The first one, that I never really will ever forget, back in 2014 was, was when I was commissioned by Sanrio to make officially licensed Hello Kitty wedding gowns. There was a fashion installation put on by my friend Stephee of JapanLA. And it was really such an honor because I was paid to make two completely original designs, that were inspired by the absolutely iconic Hello Kitty. That was just really amazing, thousands of people got to see my gowns on display, and they were featured in online outlets and news sources. It was a really humbling and wonderful, wonderful experience.
The other one that comes to mind, was actually more recent. I was supposed to, (chuckle), thanks COVID, go to the California Mermaid Convention (MerCon) in Sacramento this year. However, like most things, COVID shuts it down. I was disappointed not to go as it was supposed to be my first convention as a vendor. Luckily, the MerCon decided to go digital so we could all still participate. I was able to find a way to do a virtual fashion show and change how I was planning on attending this convention, and I go to do it all from the comfort of my own home. It was a really wonderful experience. The virtual fashion show featured eight models of different sizes and backgrounds, I had five new designs to show. I tried a new method of selling sample gowns and it was all worth the stress — things are working out really well for my company right now, and it was a unique experience.
Are you working on any exciting new projects now? How do you think that will help people?
I think it’s very exciting right now that for the first time since I started sewing professionally, the majority of my commission list is original designs. I generally do cosplay garments, which are gowns based on characters from TV shows, movies, etc. Right now, my commission list is chock-full of stuff that came straight out of my brain and I’m thankful for that. It’s really validating as a designer to have people want you to make them something that is entirely YOU.
I’ve also been really lucky to have a couple of companies reach out for a collaboration. I think normally when you own a company that sells something, it can be difficult to work with other brands. While I do believe a “rising tide lifts all boats”, and as more people are interested in fantasy gowns, I’m more likely to be found by new clients. However, doing photoshoots or collaborations with other designers is sometimes hard to balance as we don’t want to be confused with each other. I think I’ve found a way around that and I’ve been working with new people in new fun ways. And I can’t really talk about any of it yet, but if you keep an eye on my social media, you’ll see it soon.
As for helping people? I think that there is never a wrong time to make yourself feel magical with a new spectacular gown. One of the things I love most about my audience and clientele is how diverse they all are. I get people of all ages, sizes, and backgrounds who want to wear my work — it’s really incredible to hear people say how they feel beautiful when they wear something I’ve made.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
Do I only have to pick one person who helped me achieve success along the way? I have quite a few.
There’s obviously my husband to thank because, without his encouragement in the first year or two of our marriage, I wouldn’t have been able to focus on this full time. And he’s just been, like this cheerleader and secret accountant in the background. Every month or so we go over budget, and I check and see what I should focus on to be doing better. If I need extra time to work, he’s down to help however he can, and I’m just forever thankful for him.
I’d also not be where I was if my former boss, Doe Deere, hadn’t let me go (laughs) from the job that I was at when I started Glimmerwood full time. I was working for a makeup company, she saw that while I was working part-time sewing, she knew I wanted to do it full time. I didn’t feel prepared to jump in fully yet and she made it a lot easier for me, by taking away my place of work (chuckles). I actually talk to her quite often, she’s a good friend. And she said that, no other person thanks her every year on the anniversary of getting fired (laughs), for firing them. That’s kind of a fun little thing.
And again, I had mentioned earlier that I did an internship and JoEllen of Firefly Path was really kind in teaching me a lot of skills. I actually have a group text with other designers that we can chat about how to do certain things we need to brush up on or how to deal with difficult clients, etc.
And that’s just a few people right off the top of my head. I could go on, and I could go on, and I could go on, but I should probably stop.
The Covid-19 pandemic has affected nearly every aspect of our lives today. Can you articulate to our readers what are the biggest family related challenges you are facing as a woman business leader during this pandemic?
Oh, COVID-19, you have really shaken quite a bit. Along with most working parents, we lost our daycare via preschool because of COVID, and that kind of shook my commission schedule. In my seven years of doing commissions, I had only missed a deadline twice, Unfortunately, the third one was because of COVID. Luckily my client ended up not needing to the gown as soon as she thought because of the virus and she was patient with me while I figured out how to balance everything.
I think the biggest family challenge was really that we lost the daycare. My daughter went to preschool three days a week and I was able to work by myself, but really focus with no one else in the house who needed anything, had questions, made a mess I needed to clean up after etc. Now, I don’t have that. I work when she’s napping, I work after she goes to bed, I try and set her up with a good craft and sneak away to answer some emails. I think the biggest secret to my success during this pandemic, is don’t sleep… Okay, that’s terrible advice, and not even true, because I do sleep (laughs).
It’s obviously been difficult for me; it’s been difficult for everybody. My husband, thankfully, still has his job and has been working from home and from the office off and on, so I have a little extra support while he’s here, sometimes kid will play “work” and set up a mini desk next to him and they’ll work quietly together. It’s just kind of all about balance right now. Everybody’s compromising. We’re taking less time to ourselves. We haven’t been on a date in who knows how long, but both our jobs are getting on, we’re healthy, and we’re lucky we all like each other (chuckles).
Can you share what you’ve done to address those challenges?
Addressing the challenges comes down to just a lot of communication with my partner and just being very creative. My husband has now taken on full kid duties once a week, so I get a full uninterrupted eight to ten hours to work nonstop. I give him some time the morning the next day, so he can get a bike ride in and feel refreshed and reenergized. We just take turns with everything. Like I said, I’m also staying up a lot later than I normally do. I have some very sleepy mornings with my daughter but nothing that some good Hooked on Phonics and playdoh can’t help out with.
Can you share the biggest work related challenges you are facing as a woman in business during this pandemic?
Work-related challenges for me are really similar to the family, it’s just trying to find time for everything. I am a one-woman show. I answer the emails, I do the social media, I design, sew, photograph the gowns, I’m in touch with the clients, I do some side projects like sewing masks and photography, I do the budget and taxes, I do my shopping, packing and shipping, I do my organizing, my cleaning, designing and ordering business cards, I do everything for my business. Finding time for everything is really difficult. One of the challenges for work is just finding time and managing expectations.
Can you share what you’ve done to address those challenges?
Realistically manage expectations of yourself and others. As soon as I realized that I didn’t know how COVID was going to affect me or my business, I went over my commission schedule and I doubled the allotted time for ev
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