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South Africa is one of the largest economic centres on this continent. However, even there is a demand for gambling, there are not so many active gambling clubs. The country has thirty-six land-based clubs, which brought the country eight hundred seventy-seven million euro, according to the data of 2011.
The niche is still not fully occupied, and therefore it seems to be an excellent option for investment. Below, we will describe how to open an Internet cafe and casino in South Africa with minimal investment and as soon as possible. You can get more information by having an individual consultation with the manager of 2WinPower. Book it right now!
Internet cafe casino
The situation in South Africa is interesting with the fact that online casinos there are banned. And foreign projects are not allowed to provide gambling services to the local population. Therefore, gamblers attend those land-based clubs that are allowed. All this has led to the appearance of Internet cafes where people can gamble, and they are very popular in the country.
Normally, an Internet cafe is a small institution with PCs or other machines, and visitors can rent them for a little while.
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Since online gambling here is banned, an owner of an Internet cafe can only provide services for access to the Internet. So, you will need special gambling software that downloads and launches slots instantly and without previous installation. It is also necessary because you do not want the counterfeit software to be stored on your machines.
Gamblers from this part of the world have no special preferences, and they like the same games as gamblers all over the world. They always notice the quality of the game content and prefer to have products from various manufacturers. If you take it into account, you will provide each player with an opportunity to choose something interesting for himself.
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Slots are the most in-demand games among South Africans, which attract with their bright design, catchy storylines, and different bonus features, such as free spins. Also, our advice is to include slot machines with progressive jackpots in the product range of your casino.
Speaking about card games, leading positions are taken by blackjack and poker, for which you have to choose the special software as well.
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Gambling software is a key element of a successful casino business. Especially, if you are planning to manage the business remotely or having operating points in different parts of the world.
Therefore, it is worth spending a lot of time and effort searching for an appropriate software vendor. Choose only companies with a vast experience and a name, which is famous in a casino market. By dealing with this stage, you will be able to concentrate on promotion and marketing, not paying attention to any technical problems because there will not be any of them.
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Most vendors sell gambling software as a packaged offer, and it is right. There are two reasons for this:
However, there is also a third reason to choose the packaged software – the company supports you since the purchase of the software. Usually, technical specialists of the company-vendor not only help to install and test the equipment but also solve problems that may arise after the launch.
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As a result, you get a reliable contractor who is always ready to be contacted and come to the rescue.
To avoid all sorts of pitfalls, consult with specialists. It should be not only a lawyer but also a professional in the field of gambling, who also understands the technical component of the operation of a casino and advertising.
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Obviously, you need not one person but a whole team of experts. And you can find all of them in 2WinPower. Our employees have a vast experience in launching gambling projects in different countries of the world, both land-based and online casinos.
We can help you to choose the best software for Internet cafes that will meet your requirements, obtain the necessary license, and even create unique slots – a step that will make you the leader of the South African market.
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Do you want to set up a successful gambling business? Contact us right now:
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Для успешности любого дела необходимо выходить за рамки общепринятого. Как сегодня выглядит конкурентное интернет-кафе и как бизнесмены грамотно составляют бизнес-планы успешных заведений, читайте в статье.
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Существует три основные стратегии, по которым следуют бизнесмены. В рамках первой при развитии интернет-кафе целевую аудиторию составляют начинающие пользователи. Вторая рассчитана на привлечение опытных посетителей, которых не удивишь среднестатистическим пакетом услуг. Третья стратегия направлена на создание социальной среды для клиентов. Имеется в виду внедрение дополнительных услуг, которые способствовуют не только привлечению клиентов, но и созданию определенной атмосферы, наподобие закрытого клуба.
В качестве одного из инструментов для изучения рынка предприниматели пользуются инструментом SWOT-анализа бизнеса.
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При использовании второй стратегии клиентам предлагают новейшие компьютерные технологии, услуги сканирования и печати, а также доступ к программному обеспечению и приложениям, используемым в узких специализациях.
В Японии существуют специальные интернет-кафе для бездомных. Изначально интернет-боксы предназначались для пассажиров, опоздавших на последний поезд, в них можно было воспользоваться Интернетом и поспать. Однако они стали настолько популярны среди бездомных японцев, что их реорганизовали и расширили. В данный момент в таком боксе можно не только воспользоваться возможностями сети или поспать, но и принять душ.
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В рамках третьей стратегии целевая аудитория – пользователи, которые посещают интернет-кафе ради развлечения. Следовательно, здесь на первый план выходят новейшие игровые решения. Огромную аудиторию на сегодняшний день имеют именно кибердисциплины, поэтому во многих интернет-кафе собираются конкретно игроки в Dota, League og Legends и так далее. Также в таких заведениях работают над вспомогательными услугами, которые обеспечивают социализацию.
В качестве дополнительного инструмента начинающим пользователям предоставляют обучающие программы, с помощью которых они могут ознакомиться с ключевыми инструментами Сети.
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SWOT-анализ позволяет определить сильные и слабые стороны рынка, использовать ресурсы целенаправленно и работать эффективно. Сильные стороны интернет-кафе: компетентный и дружественный персонал, современное компьютерное оборудование, а также понимание потребностей конкретного рынка. К рискам можно отнести зависимость от быстроменяющихся технологий и фактор стоимости переоборудования для поддержания компьютерной техники на достойном уровне.
В бизнес-плане интернет-кафе ключевым является поиск баланса между попыткой быть на гребне технологической волны и согласованием этих трат с остальными потребностями бизнеса.
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В современных интернет-кафе - высококлассная атмосфера. Задача, которую, вероятно, ставят владельцы - клиент должен не просто получать доступ к сети, ему необходимо предоставить дизайн, в котором продумано все для удобства. Все, начиная от плоских дисплеев с максимальной диагональю и скорости интернет-соединения, заканчивая элементами декора, которые просто задают настроение. В современном бизнесе успеха достигает тот, кто способен выйти за рамки и предложить больше, чем клиент ожидает. Поэтому здесь также часто можно встретить кофейный автомат и/или стенд со свежей выпечкой.
Для создания конкурентного преимущества в любом бизнесе нужно понимать, в чем именно нуждается клиент. Если речь идет об интернет-кафе, ключом для открытия высококлассного заведения, вероятно, является социализация. Достигают результатов владельцы не только посредством создания внутреннего общества, но и с помощью подключения нового тренда – социальных казино. Принципиальное отличие социального казино от обычного онлайн-казино заключается в том, что игры в подобных виртуальных игорных заведениях на деньги не проводятся и осуществляются через группы социальных сетей. Психологическое давление из-за страха потерять деньги пропадает, потому социальные казино способствуют социализации. Кроме того, не нарушается законодательство.
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Ставки на спорт. Букмекерство является популярным не только в России, но и по всему миру. Считается, что ставки на спорт стали такой же неотъемлемой частью британской культуры отдыха, как и перерыв на чашку чая в пять часов вечера. Всплеск активности на букмекерском рынке произошел после проведения последнего чемпионата мира по футболу и до сих пор не теряет аудитории. Соответственно, возможность смотреть спортивные соревнования и делать ставки на спорт, которую предоставляют некоторые владельцы интернет-кафе, также дабт конкурентное преимущество заведению. Для этого бищнесмен, прежде всего, заключает сотрудничество с лицензированным на территории Российской Федерации букмекером.
Читайте также: Онлайн-казино: от рекламы наземных заведений до самостоятельной индустрии
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После введения запрета на игорный бизнес в РФ в 2009 году нелегальные игорные заведения усиленно искали новые пристанища. Таким образом, появилась целая плеяда разнообразных заведений, которые под вывеской интернет-кафе организовывали нелегальные подобия казино. Как правило, в таких залах вместо столов с компьютерами устанавливали игровые автоматы или столы для игры в покер, а вместо кофе угощали спиртными напитками. Засилье нелегального бизнеса, который прикрывается таким названием, привело к повышенному вниманию правоохранительных органов к интернет-кафе.
Подчеркнем, что игорный бизнес в России разрешен только на территории игорных зон. На данный момент из четыре. Это "Приморье", "Сибирсукая монета", "Янтарная" и "Красная поляна". ИРКЗ в Крыму находится в стадии проектирования.
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Напомним, что UKGC обнародовала стратегию по защите потребителей
Читайте также: Как букмекерские конторы подбирают коэффициенты для ставок на спорт
Cafe casino internet
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Today, many people have a stereotyped image of Africa. For example, the continent is considered to be a «banana republic», and there are really terrible legends about its population in general. However, in actual practice, many countries still have to grow and grow to reach African living standards.
Internet cafe casino
Although statistically, in the region, about 40% of the population lives below the poverty line, and the percentage of unemployed youth in some places exceeds 25%, gambling here is incredibly popular. Many people are ready to save money on food but they will always find some extra money to place bets.
Gambling in the described region is a slew of opportunities for getting a stable income. Casino Market provides its customers with expert advice and services for launching a project of any format.
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This country has a parliamentary system and is located in the south of the mainland, which is considered to be the largest one and is the only one in Africa that is included in the Group of Twenty.
It also has eleven languages and has a rich history, the memory of which still reflects in the way how people there are doing business. Today, the country gains income from the export of precious metals, diamonds, mechanical machinery, and oil. The Republic takes the thirty-ninth place in the world among countries where it is very convenient to run a business.
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The official currency is the ZAR rand. Now the rate of exchange is about fourteen rand for one US dollar.
It was strictly prohibited to play casino games in Africa until 1994. The legislative act, known as South Africa’s Gambling Act (1965), was aimed at suppressing all types of gambling. The only exception was betting on horse racing (that was officially recognised as sports).
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An explosion of illegal casinos has begun in the seventies. First gambling establishments began their work in the territory of the Bantustans. Bantustan is a unique ethnic phenomenon (it can be compared to Indian reservations in the US). These are the territories of the native-born population where other inhabitants are not allowed to enter. Here one of the first casino cities was built — Sun City. By 1995, it consisted of two thousand gambling clubs.
With the democracy that came in 1994, gambling was authorised. Later, a system of control and licensing of casino locations was approved, and the parameters for the lottery were created. Also, at that period, horse racing has become a part of the gaming world again.
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Operators are registered in the National Gambling Act. The first legislative act was adopted twenty-two years ago. In 2004, there were some changes, and in 2008, provisions on the specifics of the activities of online websites have been added (they have not come into force yet).
The act clearly indicates that only people who have reached the age eighteen years old can gamble and describes how casino licenses (there are forty kinds of them) between individual provinces are distributed. However, no more than sixteen certificates should be issued throughout the country simultaneously or no more than two permits per one province. There is also a clear terminology for entertainment and description of all products that fall under the category of «gambling».
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Permits for the provision of gambling services are distributed in a certain way:
To open an Internet cafe in this country, operators need to get a certificate in one of the nine provinces listed above. People here are not allowed to deal with websites that have not received a permit (including offshore bookmakers).
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The National Gambling Board acts as a regulator of the gambling activity. This organisation defines the rules for operators, deals with the research practising, statistics gathering, and combating ludomania.
The law of 2008 recognises the online casino market as an illegal one. It is strictly prohibited to open Internet cafes with slot machines and participate in gambling activities. Those residents who cooperate with unlicensed operators can not only lose their money but also get punished under criminal law. The legislative act prohibits casino, bingo, and poker games but allows sports betting, bets on horse races, services of bookmakers in general, and a national lottery.
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Operators providing illegal services are required to pay a fine of about seven hundred thousand dollars (or a prison term of ten years). But these measures cannot be applied to those operators whose websites are located in other countries.
In 2017, the gross income of the South African legal gambling segment has reached two billion dollars. The Gauteng province has shown the highest results — seven hundred forty-five million dollars. The second place belongs to the Western Cape region — two hundred ninety-one million dollars.
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The total number of slot machines on land-based platforms is twenty-three thousand five hundred, and the total revenue from slots was nine hundred seventy million dollars.
In 2017, the gross income from casinos was 28%, which is about two hundred sixty-two million dollars.
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Despite the official proscription, gamblers here make use of services of international websites rather often. However, authorities have every right to confiscate their winnings.
Today, you can find only three kinds of gambling activity in the country's territory:
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If we are talking about sports betting football matches (especially those that are held on weekends and European championships) are the most in-demand events. Then go horse racing, cricket, and rugby.
However, all bets are much less popular than slots and lotteries. An average deposit for one slot or one bet is from twelve to fifteen dollars. Moreover, the local population prefers to split this amount of money and bet by two dollars on events with the highest possible coefficients.
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An average age of gamblers in the country is from eighteen to forty years. According to statistics, over 50% of the adult population spends money on sports betting regularly.
The population here does not have access to the World Wide Web, so online gambling cannot develop fast enough. Usually, people gamble via SMS.
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Special attention needs to be paid to some features of financial transactions. For example, such popular systems as Skrill or Neteller are not available in the described republic. The vast majority of transactions are carried out by local banking institutions. Deposits from the telephone company or the Quickteller system, which is an analogue of Neteller, are used as an alternative. The payment service cooperates with government banks and allows gamblers to replenish their game accounts via special terminals.
A request for launching a business is considered by the Chamber of Commerce and the Central Register of Companies of South Africa, and it can take about six months.
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After obtaining a permit, the gaming site can be managed by a local representative office or a subsidiary. In both cases, it is necessary to register the company and have a legal address in the Republic.
It is a company with a vast experience of working in the gambling field, which provides not only gambling software but also a full range of products and tools for the development of casino websites in any part of the world.
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You can order the following services: development of a turnkey online casino, purchase or rent of software products, integration of the gambling software from leading vendors, and the implementation of exclusive solutions based on the HTML5 technology. We are ready to offer you modern payment systems, affiliate programs, and unique marketing tools for the promotion of your project.
By cooperating with us, you will get a ready-made business, which will pay off approximately in six months from its launch. A big advantage is that we provide not only technical support for your resource but also a full legal support of the project.
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Those operators who buy a turnkey casino do not have to worry about such issues as the acquisition of a permit, conclusion of agreements with providers of slots, connection of payment processors, and so on — our employees will deal with everything on their own.
Check the information used to contact us carefully. It is necessary for your safety.
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Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.
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