Case Study: How Doge Pound and Gatto Shook Up Telegram GameFi

Or what happens when Ethereum OGs drop Digital Doges into the TON ecosystem

In Web3, there are a lot of things: another drop, another farming tool, another flash-in-the-pan trend. But sometimes, something real happens — a moment, an event.

That’s exactly what the Gatto x Doge Pound collaboration became.

On one side: Doge Pound, Ethereum-native OGs, a recognizable NFT brand with history, a loyal holder base, and classic Web3 energy.

On the other: Gatto, a midcore GameFi project on TON, not just a clicker or meme-bot, but a real game — with mechanics, collectibles, and ambition.

So what did they create together? A drop? Yes. But also a statement.

Why does it matter?

When Ethereum-native projects start exploring TON, it’s not just about marketing — it’s a signal.

And when a collection like Doge Pound does it through Telegram, people start paying attention.

For Doge Pound, this means:

• Tapping into a new chain and a new user base
• Re-engaging old holders through fresh mechanics
• Proving that NFTs can live beyond Ethereum

For Gatto:

• A chance to showcase that TON isn’t just stickers, swaps, and gift bots
• A real use case: midcore GameFi can drive demand, even sell out
• Instant credibility through a collab with an established name

How it worked?

Forget standard airdrops. This was a gamified mission inside Telegram Apps Center.

Here’s how users joined in:

• Go to Gatto

• Head to the in-game store

• Purchase a Diamond Paw

• Wait for the event to end, so the paws in your inventory will transform into random Doges.

Bonus: users who engage actively with Doge Pound’s X account can score an extra official NFT.

What makes this special?

Doge Pound: Web3 OGs on new ground

Think of Doge Pound like digital missionaries — Ethereum natives entering new territory. They’re not just “testing the waters.”

They’re saying:

“Let’s show Telegram what NFTs are really about.”

Gatto: the face of real GameFi on TON

Telegram still gets labeled as “fun but shallow.”

Gatto says otherwise: it’s not just about quick taps — it’s strategy, collecting, evolving.

And with a partner like Doge Pound? It’s a stage worth watching.

Apps Center as the central hub

Not a banner. Not a bot. But a curated ecosystem entry point.

Hosting the quest there meant real user flow, better onboarding, and actual engagement — not just a claim-drop-forget pattern.

A bit of fan-drama

Doge Pound showing up in TON felt like:

“Alright. Time to bring some real NFT energy.”

And they did — like Trump walking onto Wall Street and saying, “Let’s get loud.”

Only this time, it was GameFi in Telegram.

The outcome?

The Gatto x Doge Pound collab is:

• NFT brand from Ethereum entering a Telegram-native game
• A gamified challenge instead of a plain drop
• Organic traffic + real engagement
• A blueprint for how two strong projects can elevate each other

And above all — it’s a powerful signal for anyone watching TON from the sidelines and wondering:

“Is there really something alive there?”

Yes. Very much alive. And now — with Doges.

Want a Doge of your own?

Head to the Telegram Apps Center, find the task, and get in on the action.

Your NFT might just be legendary.