Cannes Lions Winners: DIRECT
Список категорий | Подписаться
THE DIRECT LIONS CELEBRATE TARGETED AND RESPONSE-DRIVEN CREATIVITY.
ГРАН-ПРИ
AXA - THREE WORDS – AXA, PUBLICIS CONSEIL
ЗОЛОТО
COUPON RAIN – MERCADO LIVRE, GUT
LIDLIZE – LIDL, MARCEL
IKEA HIDDEN TAGS – IKEA, UZINA
POTTY-TUNITIES – ANGEL SOFT, GREY
PRESERVED PROMOS – ZIPLOC, VML
PRICE PACKS – PENNY, SERVICEPLAN
PRIZE ON THE BONE – KFC, DM9
LUCKY YATRA – INDIAN RAILWAYS, FCB INDIA
FOOTBALL IS FOR FOOD – UBER EATS, SPECIAL
U UP? – IKEA, RETHINK
СЕРЕБРО
IKEA HIDDEN TAGS – IKEA, UZINA
POTTY-TUNITIES – ANGEL SOFT, GREY
PRIZE ON THE BONE – KFC, DM9
CERTIFIED TOASTERS – GOODMAN FIELDER BAKING, DDB NEW ZEALAND
SAD KAMA-CHAN – B&Q, GREY THAILAND
PUBLIC MONEY ATM – MASTERCARD, McCANN POLAND
https://mwcannes.com/work/public-money-atm/
NIGHT SIGNALS – CHEVROLET DOMINICAN REPUBLIC , OGILVY DOMINICAN REPUBLIC
FOLLOWERS STORE – NEW BALANCE, LEPUB
WENDY'S FROSTY FIX – WENDY'S, VML
RESALE – BUDWEISER, AFRICA CREATIVE DDB
BURGER TO KING – BURGER KING, HAPPINESS, AN FCB ALLIANCE
U UP? – IKEA, RETHINK
ONE SECOND ADS – BUDWEISER, AFRICA CREATIVE DDB
VASELINE VERIFIED – UNILEVER, OGILVY
OREO SQUARE COOKIE – MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI
GULF OF MEXICO (BAR) – TECATE, LEPUB
AXA - THREE WORDS – AXA, PUBLICIS CONSEIL
PEDIGREE CARAMELO – PEDIGREE, ALMAPBBDO
БРОНЗА
PRESERVED PROMOS – ZIPLOC, VML
BREASTMILK MONEY – HERCONOMY, SERVICEPLAN
DANCING WASHERS – WHIRLPOOL, VML
SUPPORTBELT – FORD, VML
AXA - THREE WORDS – AXA, PUBLICIS CONSEIL
LIFE DONOR CARD – MASTERCARD, MRM GERMANY
SIX BACK – VICTORIA, GUT
OMNILIVERY – OMNI, SAATCHI & SAATCHI FRANCE
DRINKABLE ANTHEM – SUPER BOCK, JUDAS
FOOTBALL IS FOR FOOD – UBER EATS, SPECIAL
01. THE INTERRUPTED GOAL – FIAT GROU, LEO BRAZIL
RETURNING CREATIVITY – CRAYOLA, DENTSU CREATIVE
COUPON RAIN – MERCADO LIVRE, GUT
DAISY VS SCAMMERS – O2, VCCP
LIDLIZE – LIDL, MARCEL
HAALAND PAYBACK TIME – CLASH OF CLANS, DAVID
THE FINAL EXAM – CHANGE THE REF, ENERGY BBDO
PRESERVED PROMOS – ZIPLOC, VML
SAFE AT 3AM – DUBAI TOURISM, VML
NAME THIS OREO – OREO, VML
OLYMPIC CURRY – MCDONALD'S, DDB PARIS
PLASTIC BLOOD – OKA BIOTECH, DM9
PRICE PACKS – PENNY, SERVICEPLAN
PUB SUCCESSION – HEINEKEN, LEPUB
CHOOSE UBER – HEETCH, BETC
ANTENAGUILA – AGUILA, DAVID
MOST LIKELY TO – DOVE, OGILVY
INK OF DEMOCRACY – TIMES OF INDIA GROUP, HAVAS
W1NG COD3S – VOLARIS AIRLINES, HAVAS HOY
RE-COMMERCE ATACAMA – VTEX, ARTPLAN
PUB SUCCESSION – HEINEKEN, LEPUB