Cannes Lions Winners: Creative Strategy

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The Creative Strategy Lions celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

Patricia McDonald, Jury President

ГРАН-ПРИ

Real Beauty: How a soap brand created a global self-esteem movement – OGILVY UK, London / DOVE

ЗОЛОТО

THE NEW PRESIDENT – ANNAHAR NEWSPAPER, IMPACT BBDO

SATO 2531 – ASUNIWA, DENTSU DIGITAL

HUMANIMAL TOURISM – PROCOLOMBIA, DDB COLOMBIA

AXA - THREE WORDS – AXA, PUBLICIS CONSEIL

PEDIGREE CARAMELO – PEDIGREE, ALMAPBBDO

СЕРЕБРО

GET COMFORTABLE – ANDREX, FCB LONDON

THE LAST BARF BAG – DRAMAMINE, FCB CHICAGO

THE PRINCESS & THE CROWN – SEDA, DROGA5, PART OF ACCENTURE SONG

DAISY VS SCAMMERS – O2, VCCP

AXA - THREE WORDS – AXA, PUBLICIS CONSEIL

FOUND IN TRANSLATION – MEDALLA LIGHT, DDB LATINA PUERTO RICO

CHOOSE UBER – HEETCH, BETC FULLSIX

IT'S A CHEETOS THING – CHEETOS | PEPSICO, GOODBY SILVERSTEIN & PARTNERS

ANNAHAR'S ACTIVE JOURNALISM – ANNAHAR, IMPACT BBDO

БРОНЗА

THE HIDDEN EYE TEST – 1001 OPTOMETRY, VML

FOOTBALL IS FOR FOOD – UBER EATS, SPECIAL

SOUNDS RIGHT – MUSEUM FOR THE UNITED NATIONS - UN LIVE, SPOTIFY, AKQA

MEET MARINA PRIETO – JC DECAUX, DAVID

WAITING TO LIVE – NHS, VML

https://www.dandad.org/awards/professional/2024/238326/waiting-to-live/

THE 26TH MINUTE – DUBLIN SAMARITANS, DROGA5, PART OF ACCENTURE SONG

CHILD WEDDING CARDS – UN WOMEN, IMPACT BBDO

PUB MUSEUMS – HEINEKEN, LEPUB

GUARDED BUS STOP – ELETROMIDIA, ALMAPBBDO

MICHAEL CERAVE – CERAVE, OGILVY PR

SATO 2531 – ASUNIWA, DENTSU DIGITAL

THE NEW PRESIDENT – ANNAHAR NEWSPAPER, IMPACT BBDO

TRANSITION BODY LOTION – UNILEVER, OGILVY