Cannes Lions Winners: Creative Effectiveness

Список категорий | Подписаться 

The Creative Effectiveness Lions celebrate the measurable impact of creative work.

Andrea Diquez, Jury President

ГРАН-ПРИ

Shot on iPhone — Apple / TBWA\ Media Arts Lab

ЗОЛОТО

DON'T DRINK HERTOG JAN – GUT, Amsterdam / HERTOG JAN

THE EVERYDAY TACTICIAN: HOW GETTING A FOOTBALL CLUB PROMOTED HELPED XBOX TAKE A STEP CLOSER TO THE FUTURE OF GAMING – McCANN, London / XBOX

THE MISHEARD VERSION – GOLIN, London / SPECSAVERS

СЕРЕБРО

REFURB – PHILIPS, LEPUB

HANDSHAKE HUNT – MERCADO LIVRE, GUT

SAMSUNG THROWBACK DEALS – SAMSUNG BRAZIL, MRM

NO SMILES – MCDONALD'S, TBWA\HAKUHODO

FIND YOUR SUMMER – MAGNUM, LOLA MULLENLOWE

REAL BEAUTY: HOW A SOAP BRAND CREATED A GLOBAL SELF-ESTEEM MOVEMENT – DOVE, OGILVY UK

БРОНЗА

MICHAEL CERAVE – CERAVE, OGILVY PR

A PIECE OF ME – KPN, DENTSU CREATIVE

SIGHTWALKS – CEMENTO SOL, CIRCUS GREY

GRAVY RACE – SHEBA, AMV BBDO

HEINZ KETCHUP & SEEMINGLY RANCH – KRAFT HEINZ, RETHINK

THE EVERYDAY TACTICIAN: HOW GETTING A FOOTBALL CLUB PROMOTED HELPED XBOX TAKE A STEP CLOSER TO THE FUTURE OF GAMING – XBOX, McCANN

TRANSITION BODY LOTION – UNILEVER, OGILVY