Cannes Lions Winners: Brand Experience & Activation
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The Brand Experience & Activation Lions celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.
Tara Ford, President
ГРАН-ПРИ
CAPTION WITH INTENTION – ACADEMY OF MOTION PICTURE ARTS & SCIENCES - RAKISH - CHICAGO HEARING SOCIETY, FCB CHICAGO
ЗОЛОТО
DROPS OF HOPE – KIMBERLY-CLARK, FCB NEW YORK
LESSONS OF SHAME – WORLD VISION, HAVAS COSTA RICA
THE KIMBERLY PRICE – PLAZA VEA, FAHRENHEIT DDB
WINTER TAKES ON COLORS – MCDONALD'S POLSKA, DDB WARSAW
LUCKY YATRA – INDIAN RAILWAYS, FCB INDIA
FICTIONAL INSURANCE – RCN/PRIME, DDB COLOMBIA
PLASTIC BLOOD – OKA BIOTECH, DM9
ADS COVER RENTS – BRAHMA, AFRICA CREATIVE DDB
GULF OF MEXICO (BAR) – TECATE, LEPUB
DROPS OF HOPE – KIMBERLY-CLARK, FCB NEW YORK
PRICE PACKS – PENNY, SERVICEPLAN
СЕРЕБРО
855-HOW-TO-QUIT-(OPIOIDS) – ANZEN HEALTH, SERVICEPLAN
ROOBADGE – VOLKSWAGEN, DDB SYDNEY
THE KIMBERLY PRICE – PLAZA VEA, FAHRENHEIT DDB
HAALAND PAYBACK TIME – CLASH OF CLANS, DAVID
SPREADBEATS – SPOTIFY, FCB NEW YORK
PLASTIC BLOOD – OKA BIOTECH, DM9
PUBLIC MONEY ATM – MASTERCARD, McCANN POLAND
https://mwcannes.com/work/public-money-atm/
FICTIONAL INSURANCE – RCN/PRIME, DDB COLOMBIA
IKEA HIDDEN TAGS – IKEA, UZINA
DROPS OF HOPE – KIMBERLY-CLARK, FCB NEW YORK
FISHERMEN STORYTELLERS – CORONA, AFRICA CREATIVE DDB
PROGRESSO SOUP DROPS – PROGRESSO, EDELMAN
LESSONS OF SHAME – WORLD VISION, HAVAS COSTA RICA
PUB SUCCESSION – HEINEKEN, LEPUB
CLANDESTINATION – PROCOLOMBIA, DDB COLOMBIA
THE KIMBERLY PRICE – PLAZA VEA, FAHRENHEIT DDB
PRICE PACKS – PENNY, SERVICEPLAN
HARMONISER – TWIX, adam&eveDDB
TIME TO LIVE – CANCER RESEARCH, THE MINISTRY FOR COMMUNICATION & THE ARTS
https://vimeo.com/1094331211/b6bdb2fd87
OLYMPIC GAMES OPENING CEREMONY PARIS 2024 – PARIS 2024, PANAME 24
THE ATHLETES CODE – POWERADE, OGILVY
LIFE DONOR CARD – MASTERCARD, MRM GERMANY
RECIPE FOR CHANGE – ARLA, FP7 McCANN
GULF OF MEXICO (BAR) – TECATE, LEPUB
CAPTION WITH INTENTION – ACADEMY OF MOTION PICTURE ARTS & SCIENCES - RAKISH - CHICAGO HEARING SOCIETY, FCB CHICAGO
БРОНЗА
OTHER HAND – CHEETOS | PEPSICO, GOODBY SILVERSTEIN & PARTNERS
CAMDOM – BILLY BOY, INNOCEAN BERLIN
MOMMYPHONE – LABORATOIRE GALLIA, BETC FULLSIX
SUPPORTBELT – FORD, VML
THE FINAL EXAM – CHANGE THE REF, ENERGY BBDO
THE SOCIAL FEED – HUNGERSTATION, VML
HARMONISER – TWIX, adam&eveDDB
LAP OF LEGENDS – AB INBEV - MICHELOB ULTRA, FCB NEW YORK
FOLLOWERS STORE – NEW BALANCE, LEPUB
COUPON RAIN – MERCADO LIVRE, GUT
CERTIFIED TOASTERS – GOODMAN FIELDER BAKING, DDB NEW ZEALAND
THE PARENTAL LEAVE MORTGAGE – NORDEA, NORD DDB
CHOOSE UBER – HEETCH, BETC FULLSIX
https://www.dandad.org/awards/professional/2025/239407/choose-uber/
THE FLAME THAT WASN'T A FLAME – EDF, BETC FULLSIX
REPORT THIS AD – VERIS, PARADAIS DDB
EYE TEST MENU – TITAN COMPANY LIMTED, OGILVY
THE ATHLETES CODE – POWERADE, OGILVY
AIRBNB ICONS – AIRBNB, WEBER SHANDWICK
PRIZE ON THE BONE – KFC, DM9
LYNX WITH CATNIP – AXE/LYNX, LOLA MULLENLOWE
HAGELCHUP – KRAFT-HEINZ, GUT
RETURNING CREATIVITY – CRAYOLA, DENTSU CREATIVE
OTHER HAND – CHEETOS | PEPSICO, GOODBY SILVERSTEIN & PARTNERS
SHADES OF RED – COCA-COLA, DAVID
THANKS FOR COKE-CREATING – COCA-COLA, VML
WORST CHILDREN'S LIBRARY – SAMSUNG, DDB NEW ZEALAND
BAD LUCK REVERSER – REFISAL, NAME
SIGHTS OF TOMORROW – LETZTE GENERATION AUSTRIA, DEMNER, MERLICEK & BERGMANN
THE MEAL – MCDONALD'S, LEO
BUILDING FUTURES – MRV, DM9
ACKO TAILOR TEST – ACKO , LEO
CAPTION WITH INTENTION – ACADEMY OF MOTION PICTURE ARTS & SCIENCES - RAKISH - CHICAGO HEARING SOCIETY, FCB CHICAGO