Cannes Lions: Direct
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Joaquín Cubría, 2026 Jury President
Grand Prix – 1 | Gold – 7 | Silver – 13 | Bronze – 21
GRAND PRIX
UVA UVA BOMBÓN – UVA APP, DE LA CRUZ OGILVY
GOLD
OREO COWS – OREO, VML
EVERYBODY COINBASE – COINBASE, ISLE OF ANY
LIME GUIDES – CORONA , GREY
BUILD YOUR OWN SUPER BOWL COMMERCIAL – UBER EATS, SPECIAL
HEINZ DIPPER – HEINZ KETCHUP, RETHINK
COULD HAVE BEEN A HEINEKEN – HEINEKEN, LEPUB
EXPEDITION IMPOSSIBLE – COLUMBIA SPORTSWEAR, adam&eve\TBWA
SILVER
FIELD BARCODE – MERCADO LIVRE, GUT
ONE MORE QUESTION – LALCEC, GREY ARGENTINA
PRIME TIME 0.7 – FRECUENCIA LATINA, FAHRENHEIT DDB
THE GOLDEN ZONE – MCDONALD'S, TBWA\COLOMBIA
DISCOUNT CHANTS – MERCADO LIBRE, GUT
COPYCATS WELCOME – CLASH ROYALE, DAVID
THE KITKAT HEIST – KITKAT, VML
THE PERIODIC FABLE – THE ORDINARY, UNCOMMON CREATIVE STUDIO
BRONZE
THE PUB THAT REFUSED TO DIE – HEINEKEN, LEPUB
LET IT FLY – SAUDIA AIRLINES, PUBLICIS KSA
PRIME TIME 0.7 – FRECUENCIA LATINA, FAHRENHEIT DDB
SANTA MARIA PUEBLO HOTEL – SENATUR, ONIRIA\TBWA
https://www.youtube.com/watch?v=gICIE35E3rI
SCRATCH YOUR DATA – MERCADO LIVRE, GUT
RESIZE THE PRICE – AGUILA, DAVID
FANTASTIC KEYS – MARVEL, THE WALT DISNEY COMPANY FRANCE, MARCEL
LET'S END FAST TECH – BACK MARKET, MARCEL
LUCKY FAN INDEX – WISŁA KRAKÓW FOOTBALL CLUB, VML
THE MOST EPIC WATCH PARTY GROUP – LAY'S, SLAP GLOBAL
BEDTIME DONATIONS – ROYAL SOCIETY FOR BLIND CHILDREN, INNOCEAN BERLIN
THE FILET-O-FISH FACEBOOK SOCIETY OF 2012 – MCDONALD'S, LEO
CHEETOS FLAMIN’ HOT DILL PICKLE RELAUNCH – CHEETOS, GUT
OREO COWS – OREO, VML
VASELINE ORIGINALS – VASELINE, OGILVY SINGAPORE
SIMPLY NKD™ THE RENAISSANCE OF SNACKING – SIMPLY NKD™ , GUT
HAVEN – SUNCORP INSURANCE, LEO AUSTRALIA
CUSTOM BILLBOARDS – MERCADO LIBRE, GUT
PROTECT THE PEANUT – MARS SNACKING, BBDO
SOS POS – BCP, CIRCUS GREY