Cannes Lions Day Three: SOCIAL & INFLUENCER
Winners
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THE SOCIAL & INFLUENCER LIONS CELEBRATE CREATIVE SOCIAL THINKING AND STRATEGIC INFLUENCER MARKETING SOLUTIONS.
Amy Ferguson, Jury President
Chief Creative Officer, Partner, SPECIAL
grand prix / 9 gold /18 silver / 28 bronze
Grand Prix
MICHAEL CERAVE – OGILVY PR, NEW YORK / CERAVE
Gold
ASSUME THAT I CAN – SMALL, NEW YORK / COORDOWN
HEINZ KETCHUP & SEEMINGLY RANCH – RETHINK, TORONTO / HEINZ KETCHUP
GONNA NEED MORE TIDE (x2) – SAATCHI & SAATCHI, NEW YORK / TIDE
YES, COUCH! – MOJO SUPERMARKET, NEW YORK / FACEBOOK
WOMEN'S FOOTBALL – MARCEL, PARIS / ORANGE
THE NATIONAL SPORT OF KAZAKHSTAN – GFORCE, ALMATY / RUH FIGHTING CHAMPIONSHIP
Presentation Image
NO SMILES – TBWA\HAKUHODO, TOKYO / MCDONALD'S
Silver Lions
MICHAEL CERAVE
Consumer Goods / CERAVE, OGILVY PR
YES, COUCH!
Media/Entertainment / FACEBOOK, MOJO SUPERMARKET
MEET MARINA PRIETO
Consumer Services/Business to Business / JC DECAUX, DAVID
ASSUME THAT I CAN
Not-for-Profit / Charity / Government / COORDOWN, SMALL
DOORDASH-ALL-THE-ADS
Real-Time Response / DOORDASH, WIEDEN+KENNEDY
THIS IS MAGIC
Brand Storytelling / DISNEY, DENTSU CREATIVE
HAVE AI BREAK
Metaverse, New Realities & Emerging Tech / KITKAT, COURAGE
BRLO - DRINK NAKED
Organic Reach & Influence / BRLO, DELOITTE DIGITAL
MAYBELLINE'S VIRAL CGI MASCARA VIDEO
Organic Reach & Influence / MAYBELLINE, MAYBELLINE COSMETICS
SNOOP GOES SMOKELESS
Creator, Influencer and Celebrity Partnerships / SOLO STOVE, THE MARTIN AGENCY
THE CRUISE HEIST
Creator, Influencer and Celebrity Partnerships / NETFLIX, 404
ASSUME THAT I CAN
Social Film / COORDOWN, SMALL
DOORDASH-ALL-THE-ADS
Multi-Platform Social Campaign / DOORDASH, WIEDEN+KENNEDY
STRONGER
Social Purpose / THE RIKY RICK FOUNDATION, TBWA\HUNT\LASCARIS
VW 70 YEARS CAMPAIGN
Single-Market Campaign / VOLKSWAGEN, ALMAPBBDO
GONNA NEED MORE TIDE
Use of Humour / TIDE, SAATCHI & SAATCHI
SLEEP WITH RAIN
Use of Humour / AT&T BUSINESS, BBDO LOS ANGELES
WOMEN'S FOOTBALL
Corporate Purpose & Social Responsibility / ORANGE, MARCEL
Bronze Lions
#CANCELPIZZA
Consumer Goods / AJINOMOTO, EDELMAN
FORD X SYDNEY SWEENEY
Automotive / FORD, WIEDEN+KENNEDY
WHOPPER ISLAND
Travel, Leisure, Retail, Restaurants & Fast Food Chains / BURGER KING, DM9
CAN'T B BROKEN
Consumer Services/Business to Business / VERIZON, OGILVY
WENDY'S ENTERS THE CHAT
Community Management / WENDY'S, VML
SMUGGLERS
Audience Targeting/Engagement Strategies / MARMITE, adam&eveDDB
THE SOCIAL SWAP
Real-Time Response / HEINEKEN, EDELMAN
THE WILD ALGORITHM
Social Listening & Insight / INSTITUTO AMPARA ANIMAL, EDELMAN SPAIN
THE TABLE READ
Brand Storytelling / NFL, 72ANDSUNNY
ADRESS CHANGE
Creator & Influencer Sourced Insight / DANS LA RUE, LG2
WENDY'S ENTERS THE CHAT
Organic Reach & Influence / WENDY'S, VML
KFC FINGER LICKIN' OPEN ENDORSEMENT
Organic Reach & Influence / KFC, COURAGE
MALEKUS. THE LAST 600.
Creator, Influencer and Celebrity Partnerships / RAINFOREST LAB
, HAVAS COSTA RICA
GONNA NEED MORE TIDE
Innovative Use of Creators, Influencers or Celebrities / TIDE, SAATCHI & SAATCHI
JUST JOKING
Innovative Use of Creators, Influencers or Celebrities / SANDY HOOK PROMISE, BBDO NEW YORK
MEET MARINA PRIETO
Innovative Use of Creators, Influencers or Celebrities / JC DECAUX, DAVID
THE GRAVY RACE
Innovative Use of Creators, Influencers or Celebrities / SHEBA, AMV BBDO
BE HONEST
Social Film / UBER EATS, SPECIAL
FANS REPORTERS
SOCIAL CONTENT MARKETING – AFRICA CREATIVE DDB, SAO PAULO / GUARANÁ
WOMEN'S FOOTBALL
Sponsorship & Brand Partnership / ORANGE, MARCEL
THE SHAMELESS PAD
Sponsorship & Brand Partnership / INTIMUS, FCB BRASIL
AE 1
Challenger Brand / ADIDAS, JOHANNES LEONARDO
THE PRINCESS AND THE CROWN (2x)
Social Behaviour & Cultural Insight & Single-Market Campaign / SUNSILK, SOKO
TABOO TOTES
Social Behaviour & Cultural Insight / NANA, SAATCHI & SAATCHI ME
E.L.F. X LIQUID DEATH
Use of Humour / E.L.F. COSMETICS, LIQUID DEATH, E.L.F. COSMETICS
WENDY'S ENTERS THE CHAT
Use of Humour / WENDY'S, VML
BOUQUETS FOR LIVING MEN
Use of Humour / DOORDASH, GUT