Cannes Lions Day Three: PR
Winners
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THE PR LIONS CELEBRATE THE CRAFT OF STRATEGIC AND CREATIVE COMMUNICATION.
Kathryn Thomas, Jury President
Founder & Global Chief Creative Officer, ONE GREEN BEAN
grand prix / 8 gold / 16 silver / 25 bronze
Grand prix
THE MISHEARD VERSION – GOLIN, LONDON
Gold
HEINZ KETCHUP FRAUD – RETHINK, TORONTO
WOMEN'S FOOTBALL – MARCEL, PARIS / ORANGE
IN TRANSIT – AREA 23, NEW YORK
VW 70 YEARS CAMPAIGN – ALMAPBBDO, SAO PAULO
BAR EXPERIENCE – LEPUB, MILAN
WITHOUT CONSENT - A MESSAGE FROM ELLA – ADAM&EVE, BERLIN
TRANSLATORS – WEBER SHANDWICK, NEW YORK
SWEETHEARTS SITUATIONSHIPS – TOMBRAS, KNOXVILLE
Silver Lions
TRANSLATORS
Consumer Services/Business to Business / U.S. BANK, WEBER SHANDWICK
DOORDASH-ALL-THE-ADS
Social Engagement / DOORDASH, WIEDEN+KENNEDY
UNSEEN FACES
Innovative Use of Influencers/Creators / MISSING CHILDREEN & UNICEF, OGILVY ARGENTINA
THE PLASTIC FORECAST
Research, Data & Analytics / MINDEROO FOUNDATION, M&C SAATCHI
LULUMELON EOSS
Use of Events & Stunts / HDFC BANK, FCB KINNECT
THE EVERYDAY TACTICIAN
Launch/Relaunch / XBOX, McCANN
GUSTAVE ROUSSY - A TRUE STORY
GUSTAVE ROUSSY - A TRUE STORY
GRAD IN BLACK
Brand Voice & Strategic Storytelling / VULT, GUT
PUB MUSEUMS
Use of Technology / HEINEKEN, LEPUB
CODE MY CROWN
Sponsorship & Brand Partnership / DOVE, EDELMAN
SING TO REMEMBER
Single-Market Campaign / COCA-COLA, VML
VW 70 YEARS CAMPAIGN
Single-Market Campaign / VOLKSWAGEN, ALMAPBBDO
THE MISHEARD VERSION
Use of Humour / SPECSAVERS, GOLIN
WELCOME TO THE GROUP
Corporate Purpose & Social Responsibility / CAMBIEMOS LA REGLA, PHD
THE COST OF BEAUTY
Corporate Purpose & Social Responsibility / DOVE, OGILVY
SHT
Market Disruption / IKEA, EDELMAN
Bronze Lions
VW 70 YEARS CAMPAIGN
Automotive / VOLKSWAGEN, ALMAPBBDO
PROTECTASBIH
Travel, Leisure, Retail, Restaurants & Fast Food Chains / SAUDIA AIRLINES, LEO BURNETT
CALL GLENN
Not-for-Profit / Charity / Government / CHILD FOCUS, VML BELGIUM
MICHAEL CERAVE
Social Engagement / CERAVE, OGILVY PR
HEINZ KETCHUP & SEEMINGLY RANCH
Real-Time Response / HEINZ KETCHUP, RETHINK
THE X-TINCTION TIMELINE
Real-Time Response / WORLD WILDLIFE FUND (WWF), McCANN
SWEETHEARTS SITUATIONSHIPS
PR Effectiveness / SWEETHEARTS, TOMBRAS
SNOOP GOES SMOKELESS
Use of Events & Stunts / SOLO STOVE, THE MARTIN AGENCY
THE VALUE OF TIME
Use of Events & Stunts / ITAU, AFRICA CREATIVE DDB
HEINZ KETCHUP & SEEMINGLY RANCH
Launch/Relaunch / HEINZ KETCHUP, RETHINK
THE COST OF BEAUTY
Brand Voice & Strategic Storytelling / DOVE, OGILVY
THE SHOTLINE
Use of Technology / CHANGE THE REF & MARCH FOR OUR LIVES , MULLENLOWE U.S.
THE AI PRESIDENT
Local Brand / ANNAHAR NEWSPAPER, IMPACT PORTER NOVELLI
TRAFFICKING INCORPORATED
Single-Market Campaign / TALITA, AKESTAM HOLST
UNSEALED BOOKS
Single-Market Campaign / LÍRA, VML HUNGARY
FREEING TACO T***DAY
Single-Market Campaign / TACO BELL, DEUTSCH
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH
Social Behaviour & Cultural Insight / LAUT GEGEN NAZIS, JUNG VON MATT AG
TRANSITION BODY LOTION
Social Behaviour & Cultural Insight / UNILEVER, OGILVY
HEAVEN FISH
Social Behaviour & Cultural Insight / REGAL SPRINGS, OGILVY HONDURAS
SWEETHEARTS SITUATIONSHIPS
SWEETHEARTS SITUATIONSHIPS
DOMINO'S HEATSUIT
Breakthrough on a Budget / DOMINO'S PIZZA, ONE GREEN BEAN
WITHOUT CONSENT - A MESSAGE FROM ELLA
Corporate Purpose & Social Responsibility / DEUTSCHE TELEKOM, adam&eve
WOMEN'S FOOTBALL
Corporate Purpose & Social Responsibility / ORANGE, MARCEL
THE GENDER DISCOUNT
Corporate Purpose & Social Responsibility / SANTANDER, BETC HAVAS
TAKE MY LAWYERS
Market Disruption / WOM, BBDO COLOMBIA