Cannes Lions Day Three: MEDIA
Winners
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THE MEDIA LIONS CELEBRATE THE CONTEXT OF CREATIVITY.
Prerna Mehrotra, Jury President
Chief Client Officer & CEO Media, dentsu APAC, DENTSU CREATIVE
grand prix / 10 gold / 19 silver / 30 bronze
Grand Prix
HANDSHAKE HUNT – GUT, SAO PAULO / MERCADO LIBRE
Gold
THE BIG SHAKE UP – HAVAS, DUSSELDORF
Presentation Image
BANNED BOOK CLUB – FCB CHICAGO
CLEAN SPONSORSHIP – DM9, SAO PAULO
NO AD – LEW'LARA\TBWA, SAO PAULO
IF YOU'RE INTO IT, IT'S IN THE V&A – ADAM&EVEDDB, LONDON
THE UNNOTICEABLE WHOPPER – BUZZMAN, PARIS
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INFLATION COOKBOOK – DENTSU CREATIVE, TORONTO / SKIPTHEDISHES
SIGHTWALKS – CIRCUS GREY, LIMA
ANIMAL ALERTS – SERVICEPLAN, MUNICH
MICHAEL CERAVE – OGILVY PR, NEW YORK
Silver Lions
LIVE INSURANCE BY MAPFRE
Consumer Services/Business to Business / MAPFRE, MAPFRE
THE BIG SHAKE UP
Not-for-Profit / Charity / Government / AKTION DEUTSCHLAND HILFT (ALLIANCE OF GERMAN AID ORGANISATIONS), HAVAS
RENT YOUR SUNSET
Large-Scale Media / CORONA, FAHRENHEIT DDB
THE NAME CONFUSION
Use of Events & Stunts / THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION, REPUBLICA HAVAS
SEE MY NAME
Use of Events & Stunts / MOLSON™, RETHINK
OUT-OF-HOME MATCHES
Use of Events & Stunts / HEINEKEN, LEPUB
E-POLICE STATION
Use of Digital Platforms / WONDER WOMEN TECH, ALMAPBBDO
BANNED BOOK CLUB
Use of Mobile / DIGITAL PUBLIC LIBRARY OF AMERICA, FCB CHICAGO
LAY'S CHIP CAM
Innovative Use of Influencers/Creators / PEPSICO PURCHASE, SLAP GLOBAL
NO AD
Audience Insights / PAGUE MENOS, LEW'LARA\TBWA
HANDSHAKE HUNT
Use of Brand or Product Integration into a Programme or Platform / MERCADO LIBRE, GUT
IF YOU'RE INTO IT, IT'S IN THE V&A
Local Brand / V&A, adam&eveDDB
THIS IS AN IKEA STORE
Single-Market Campaign / IKEA, OGILVY
HEINZ KETCHUP FRAUD
Social Behaviour & Cultural Insight / HEINZ KETCHUP, RETHINK
DON'T DELETE MENU
Breakthrough on a Budget / WENDY'S, VML
ANIMAL ALERTS
Corporate Purpose & Social Responsibility / PETPACE, SERVICEPLAN
INFLATION COOKBOOK
Market Disruption / SKIPTHEDISHES, DENTSU CREATIVE
CERAVE: THE SKINCARE MVP MASTERING SUPER BOWL MEDIA
Media Execution /CERAVE, LOREAL USA
SANS EMISSION
Use of Channel Integration / VOLKSWAGEN, TOUCHE!
Bronze Lions
LAY'S CHIP CAM
Consumer Goods / PEPSICO PURCHASE, SLAP GLOBAL
THE ICONIC PLAYLIST
Automotive / MERCEDES BENZ, TBWA\PARIS
ADOPTION LIVE
Travel, Leisure, Retail, Restaurants & Fast Food Chains / MUSTI JA MIRRI, ERMA & REINIKAINEN
BALLBOARDS
Travel, Leisure, Retail, Restaurants & Fast Food Chains / MERCADO LIBRE, GUT
BARBIE BREAKS OUT OF THE BOX (OFFICE)
Media/Entertainment / BARBIE, HEARTS & SCIENCE
SIM: SPECIAL INVESTIGATIVE MEDIA
Not-for-Profit / Charity / Government / DUTCH POLICE FORCE, INITIATIVE MEDIA
HANDSHAKE HUNT
Use of Screens & Audio Visual Platforms / MERCADO LIBRE, GUT
LUX "THE END"
Use of Screens & Audio Visual Platforms / LUX, VML
855-HOW-TO-QUIT-(OPIOIDS)
Use of Audio Platforms / ANZEN HEALTH, SERVICEPLAN
AD-ONS
Use of Outdoor / MCDONALD'S, DDB NEW ZEALAND
THE CUSHIONING ROUTE
Small-Scale Media / NIKE, BOOST BRAND ACCELERATOR
TACOMA DOG TOY
Small-Scale Media / TOYOTA, SAATCHI & SAATCHISPHERE
Large-Scale Media / GOOGLE, GOOGLE- CLOUD BRAND AND CREATIVE
GATORADE MATCH SAVER
Use of Digital Platforms / GATORADE, SPRINGTIME
OREO CALLS
Use of Mobile / OREO, VML
NEXT TO STOK'D
Use of Social Platforms / STOK'D CANNABIS, ANGRY BUTTERFLY
INPLOYABLE
Use of Social Platforms / CANADIAN DOWN SYNDROME SOCIETY, INITIATIVE
COORS LIGHTS OUT
Innovative Use of Influencers/Creators / COORS BREWING COMPANY, RETHINK
BMW IJACK
Audience Insights / BMW, SERVICEPLAN MIDDLE EAST
AFTER-DINNER DINNER
Audience Insights / MCDONALD'S, FP7 McCANN
SORRY FOR SLURPING
Audience Insights / POT NOODLE / UNILEVER , adam&eveDDB
ALCARAZ SIGNS
Use of Brand or Product Integration into a Programme or Platform / NETFLIX, DAVID
ANIMAL ALERTS
Data-Driven Targeting / PETPACE, SERVICEPLAN
E-POLICE STATION
Use of Branded Content Created for Digital or Social / WONDER WOMEN TECH, ALMAPBBDO
ET LE BUUUUUD
Single-Market Campaign / BUDWEISER, BETC
ROASTS FOR RIVALS
Single-Market Campaign / 7-ELEVEN, DENTSU CREATIVE
UNFROSTED: NOT BROUGHT TO YOU BY POP-TARTS
Use of Humour / POP TARTS, STARCOM
THE SWEAT SIDE OF SPONSORSHIP
Breakthrough on a Budget / GATORADE, ISLA REPUBLICA
COST OF BEAUTY
Media Planning / DOVE, MINDSHARE
SHOT ON IPHONE / LITTLE GARLIC
Media Execution / APPLE, OMD USA