Cannes Lions Day 4: CREATIVE STRATEGY

WinnersJune 20, 2024

Cannes Lions Day 4: CREATIVE STRATEGY

Winners

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THE CREATIVE STRATEGY LIONS CELEBRATE THE IDEA BEHIND THE IDEA, HOW STRATEGIC PLANNING CAN REDEFINE A BRAND, REINVENT ITS BUSINESS, AND INFLUENCE CONSUMERS OR WIDER CULTURE.

Vita M. Harris, Jury President

Global Chief Strategy Officer, FCB NEW YORK

grand prix / 4 gold / 9 silver / 13 bronze

Grand Prix

A PIECE OF ME – DENTSU CREATIVE, AMSTERDAM

Gold

PINK CHIP – AKQA, AMSTERDAM / DEGIRO, UN WOMEN

INCLUSIVE BY DESIGN – MCCANN XBC, NEW YORK / MASTERCARD

CODE MY CROWN – EDELMAN, LONDON

INFLATION COOKBOOK – DENTSU CREATIVE, TORONTO

Silver Lions

Consumer Goods / DOVE, EDELMAN

RENAULT - CARS TO WORK

Automotive / RENAULT, PUBLICIS CONSEIL

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Not-for-Profit / Charity / Government / LAUT GEGEN NAZIS, JUNG VON MATT AG

A PIECE OF ME

Audience Insight / KPN, DENTSU CREATIVE

FITCHIX

Challenger Brand Strategy / HONEST EGGS CO, VML

KNOW THE SIGNS

Long-Term Strategy / SANDY HOOK PROMISE, BBDO NEW YORK

HEINZ KETCHUP FRAUD

Brave Brands / HEINZ KETCHUP, RETHINK

THE STANLEY REFRESH

Presentation Image

THE STANLEY REFRESH

THE COST OF BEAUTY

Brand Strategy / DOVE, OGILVY

Bronze Lions

FLORA 'SKIP THE COW'

Consumer Goods / FLORA, UPFIELD

BAR EXPERIENCE

Consumer Goods / HEINEKEN, LEPUB

THE COST OF BEAUTY

Consumer Goods / DOVE, OGILVY

AMERICA RUNS ON DUNKIN' [AND BEN]

Travel, Leisure, Retail, Restaurants & Fast Food Chains / DUNKIN' DONUTS, ARTISTS EQUITY

PROTECTASBIH

Travel, Leisure, Retail, Restaurants & Fast Food Chains / SAUDIA AIRLINES, LEO BURNETT

INFLATION COOKBOOK

Challenger Brand Strategy / SKIPTHEDISHES, DENTSU CREATIVE

150 YEARS OF WHATEVERKEN

Multi-Market Strategy / HEINEKEN, LEPUB

IT HAS TO BE HEINZ

Long-Term Strategy / HEINZ KETCHUP, RETHINK

FITCHIX

Market Disruption / HONEST EGGS CO, VML

VI HUMAN NETWORK TESTING NETWORK

Market Disruption / VODAFONE IDEA LTD., OGILVY

WITHOUT CONSENT - A MESSAGE FROM ELLA

WITHOUT CONSENT - A MESSAGE FROM ELLA

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

Products/Services / MICROSOFT, McCANN

OREO CHEAT COOKIES

Experience and Relationship Models / MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

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