Cannes Lions Day 4: CREATIVE EFFECTIVENESS
Winners
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THE CREATIVE EFFECTIVENESS LIONS CELEBRATE THE MEASURABLE IMPACT OF CREATIVE WORK.
Harjot Singh, Jury President
Global Chief Strategy Officer, McCANN
grand prix / 2 gold / 5 silver / 7 bronze
Grand Prix
IT HAS TO BE HEINZ – RETHINK, TORONTO / HEINZ KETCHUP
Gold
#TURNYOURBACK – DAVID, MADRID / DOVE
WORLD CUP DELIVERY – GUT, BUENOS AIRES / PEDIDOSYA
Silver Lions
RAISE YOUR ARCHES
Travel, Leisure, Retail, Restaurants & Fast Food Chains / MCDONALD'S, LEO BURNETT
OREO #BRINGBACK2011
Single Market / OREO, LEO BURNETT
THE LAST PHOTO
Creative Effectiveness for Good / ITV X CALM, adam&eveDDB
ADLAM: AN ALPHABET TO PRESERVE A CULTURE
Creative Effectiveness for Good / MICROSOFT, McCANN
BRING HOME THE BUD
Real-Time Response / BUDWEISER, WIEDEN+KENNEDY
Bronze Lions
TOXIC INFLUENCE
Consumer Goods / DOVE, OGILVY
ROCK STAR
Consumer Services/Business to Business / WORKDAY, OGILVY
PIÑATEX
Consumer Services/Business to Business / ANANAS ANAM + DOLE SUNSHINE COMPANY, L&C
WRAPPED ON PLATFORM EXPERIENCE
Sustained Success / SPOTIFY, SPOTIFY
INCLUSIVE BY DESIGN
Sustained Success / MASTERCARD, McCANN XBC
THE LAST PERFORMANCE
Collaboration / PARTNERS LIFE, SPECIAL
FITCHIX
Challenger Brand / HONEST EGGS CO, VML