Cannes Lions Day 4: BRAND EXPERIENCE & ACTIVATION Winners Список категорий | Подписаться
THE BRAND EXPERIENCE & ACTIVATION LIONS CELEBRATE CREATIVE, COMPREHENSIVE BRAND BUILDING THROUGH THE NEXT LEVEL USE OF EXPERIENCE DESIGN, ACTIVATION, IMMERSIVE, RETAIL AND 360° CUSTOMER ENGAGEMENT.
Anselmo Ramos, Jury President
Founder, Creative Chairman, GUT
grand prix / 10 gold / 29 silver / 30 bronze
Grand Prix THE FIRST EDIBLE MASCOT – WEBER SHANDWICK, CHICAGO / POP-TARTS
Gold MAYO HATERS (x2) – GUT, MIAMI / NOTCO
THE EVERYDAY TACTICIAN – MCCANN, LONDON / XBOX
PUB MUSEUMS – LEPUB, MILAN / HEINEKEN
DOORDASH-ALL-THE-ADS – WIEDEN+KENNEDY, PORTLAND / DOORDASH
RICE OF GLORY – MARURI, GUAYAQUIL / SUPER EXTRA
COORS LIGHTS OUT – RETHINK, TORONTO / COORS BREWING COMPANY
THE LAST BARF BAG – FCB CHICAGO / DRAMAMINE
SWEETHEARTS SITUATIONSHIPS – TOMBRAS, KNOXVILLE / SWEETHEARTS
SIGHTWALKS – CIRCUS GREY, LIMA / SOL CEMENT
CLEAN SPONSORSHIP – DM9, SAO PAULO / CONSUL
Silver Lions COORS LIGHTS OUT
Consumer Goods / COORS BREWING COMPANY, RETHINK
NAKED TRAILS
Consumer Goods / BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY), LEO BURNETT
THE GREENPRINT
Automotive / VOLKSWAGEN NZ, DDB NEW ZEALAND
RENAULT - CARS TO WORK
Automotive / RENAULT, PUBLICIS CONSEIL
HANDSHAKE HUNT
Travel, Leisure, Retail, Restaurants & Fast Food Chains / MERCADO LIBRE, GUT
THE ORIGINAL MOUTHFUL
Travel, Leisure, Retail, Restaurants & Fast Food Chains / MCDONALD'S, DDB SYDNEY
SOLAR IMPULSE - PRET À VOTER
Supporting Images
CHARMOLOGY
Social Engagement & Integration for Live Experience / LUCKY CHARMS, VML
ALDIDAS
Social Engagement & Integration for Live Experience / ALDI UK, McCANN MANCHESTER
THE INVINCIBLES / IPHONE
Use of Mobile & Devices / APPLE, TBWA\MEDIA ARTS LAB
INFLATION COOKBOOK
Customer Acquisition & Retention / SKIPTHEDISHES, DENTSU CREATIVE
THE LAST BARF BAG
Live Brand Experience or Activation / DRAMAMINE, FCB CHICAGO
DREAMCASTER
Live Brand Experience or Activation / AB INBEV - MICHELOB ULTRA, FCB NEW YORK
IPAGER
Guerrilla Marketing & Stunts / GOOGLE, DAVID
PUB MUSEUMS
Brand-Owned Experiences / HEINEKEN, LEPUB
TED LASSO: FAKE TEAM. REAL PARTNERS.
Sponsorship & Brand Partnership / APPLE, APPLE
DOORDASH-ALL-THE-ADS
Sponsorship & Brand Partnership / DOORDASH, WIEDEN+KENNEDY
HEINZ KETCHUP & SEEMINGLY RANCH
Launch/Relaunch / HEINZ KETCHUP, RETHINK
SMACK FOR HEINZ
Single-Market Campaign / HEINZ KETCHUP, RETHINK
PAPER ORGANS
Social Behaviour & Cultural Insight / TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT
TRUST THE TWIST
Social Behaviour & Cultural Insight / OREO, LEPUB
SMUGGLERS
Social Behaviour & Cultural Insight / MARMITE, adam&eveDDB
THE HEAVIEST JERSEY
Social Behaviour & Cultural Insight / NEW BALANCE, LEPUB
HIGHLIGHT YOUR BALLS
Use of Humour / TESTICULAR CANCER SOCIETY, FP7 McCANN
BAR EXPERIENCE
Corporate Purpose & Social Responsibility / HEINEKEN, LEPUB
CORRECT THE INTERNET
Corporate Purpose & Social Responsibility / TEAM HEROINE, DDB NEW ZEALAND
LITERACY PEN
Corporate Purpose & Social Responsibility / WORLD LITERACY FOUNDATION, MEDIA.MONKS
REVIEWS
Corporate Purpose & Social Responsibility / HEINZ, AFRICA CREATIVE DDB
RENAULT - TIME-FIGHTERS PROGRAM
Market Disruption / RENAULT, PUBLICIS CONSEIL
Bronze Lions ILLUSTRATE CHANGE
Healthcare / JOHNSON & JOHNSON, DELOITTE DIGITAL
AIZOME WASTECARE™ INDUSTRIAL WASTE - CERTIFIED AS SKINCARE.
Consumer Services/Business to Business / AIZOME, SERVICEPLAN
LOOT FOR GOOD
Not-for-Profit / Charity / Government / CALL OF DUTY ENDOWMENT, DAVID
SAMSUNG IMPULSE
Use of Mobile & Devices / SAMSUNG, CHEIL WORLDWIDE
OREO MENU
Use of Website/Microsites / OREO, VML
NOTTURTLE
Metaverse, New Realities & Emerging Tech / NOTCO, GUT
BLOOD HARVEST
Gaming-Led Brand Experience / DIABLO, GUT
FLYING GUARDIANS
aming-Led Brand Experience / PLANET LABS PBC & GREENPEACE, ALMAPBBDO
UNHIDE THE PRICE
Gaming-Led Brand Experience / DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH, JUNG VON MATT AG
IMAGINE WITH PETACOS
Customer Retail/In-store Experience / ABInBev, BUENTIPO ANCHOR
GHOST CAMPAIGN
Retail Promotions & Competitions / BURGER KING, DAVID
FITCHIX
Customer Acquisition & Retention / HONEST EGGS CO, VML
BEER RETIREMENT ACCOUNT
Customer Acquisition & Retention / POKER BEER, MEDIA.MONKS
BALLBOARDS
Live Brand Experience or Activation / MERCADO LIBRE, GUT
AID AISLE
Live Brand Experience or Activation / FRESHCHOICE, DENTSU CREATIVE
CLIMATE DOCTOR'S CERTIFICATE
Guerrilla Marketing & Stunts / SCHOOL STRIKE 4 CLIMATE, CHEP NETWORK
ALWAYS OPEN
Guerrilla Marketing & Stunts / 7-ELEVEN, DENTSU CREATIVE
MAGNETIC STORIES
Brand-Owned Experiences / SIEMENS HEALTHINEERS, AREA 23, AN IPG HEALTH NETWORK COMPANY
DARTY - LONG LASTING REVIEWS
Brand-Owned Experiences / DARTY, PUBLICIS CONSEIL
SEE MY NAME
Sponsorship & Brand Partnership / MOLSON™, RETHINK
FASHION AGAINST FASCISM. THE BIGGEST DATABANK AGAINST NAZI CODES.
Launch/Relaunch / LAUT GEGEN NAZIS E.V., JUNG VON MATT AG
WAITING TO LIVE
Single-Market Campaign / NHS, VML
FREEING TACO T***DAY
Social Behaviour & Cultural Insight / TACO BELL, DEUTSCH
GRAD IN BLACK
Social Behaviour & Cultural Insight / VULT, GUT
THE GRAVY RACE
Use of Humour / SHEBA, AMV BBDO
BOUQUETS FOR LIVING MEN
Use of Humour / DOORDASH, GUT
IPAGER
Use of Humour / GOOGLE, DAVID
FILTER CAPS
Breakthrough on a Budget / FILSA COLOMBIA, OGILVY COLOMBIA
DELIVERY SAFE
Corporate Purpose & Social Responsibility / KFC FRANCE, HAVAS PARIS
REWILDING MODE
Corporate Purpose & Social Responsibility / HUSQVARNA, PRIME WEBER SHANDWICK
