Cannes Lions: Creative Effectiveness
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The Creative Effectiveness Lions celebrate the measurable impact of creative work.
Andrea Diquez, Jury President
CLEAN SPONSORSHIP – CONSUL APPLIANCES, DM9
RICE OF GLORY – SUPER EXTRA RICE, MARURI
REFURB – PHILIPS, LEPUB
THE LAST BARF BAG – DRAMAMINE, FCB CHICAGO
TRANSITION BODY LOTION – UNILEVER, OGILVY
MICHAEL CERAVE – CERAVE, OGILVY PR
THE MISHEARD VERSION – SPECSAVERS, GOLIN
A BRITISH ORIGINAL – BRITISH AIRWAYS, UNCOMMON CREATIVE STUDIO
THE EVERYDAY TACTICIAN: HOW GETTING A FOOTBALL CLUB PROMOTED HELPED XBOX TAKE A STEP CLOSER TO THE FUTURE OF GAMING – XBOX, McCANN
MEET MARINA PRIETO – JC DECAUX, DAVID
ABSURD PROMISES – ASDRA, VML
THE MISHEARD VERSION – SPECSAVERS, GOLIN
A PIECE OF ME – KPN, DENTSU CREATIVE
FIND YOUR SUMMER – MAGNUM, LOLA MULLENLOWE
DON'T DRINK HERTOG JAN – HERTOG JAN, GUT
THE EVERYDAY TACTICIAN: HOW GETTING A FOOTBALL CLUB PROMOTED HELPED XBOX TAKE A STEP CLOSER TO THE FUTURE OF GAMING – XBOX, McCANN
EXTRA LIME: THE COMPANY – CORONA, DAVID
HANDSHAKE HUNT – MERCADO LIVRE, GUT
THE NATIONAL SPORT OF KAZAKHSTAN – RUH FIGHTING, GFORCE
A PIECE OF ME – KPN, DENTSU CREATIVE
CHILD WEDDING CARDS – UN WOMEN, IMPACT BBDO
SIGHTWALKS – CEMENTO SOL, CIRCUS GREY
TRANSITION BODY LOTION – UNILEVER, OGILVY
GRAVY RACE – SHEBA, AMV BBDO
REFURB – PHILIPS, LEPUB
THE EVERYDAY TACTICIAN: HOW GETTING A FOOTBALL CLUB PROMOTED HELPED XBOX TAKE A STEP CLOSER TO THE FUTURE OF GAMING – XBOX, McCANN
THE MISHEARD VERSION – SPECSAVERS, GOLIN
DABBA SAVINGS ACCOUNT – ESAF SMALL FINANCE BANK, McCANN
ERRATA AT 88 – JOHNNIE WALKER, ALMAPBBDO
HANDSHAKE HUNT – MERCADO LIVRE, GUT
HEINZ KETCHUP & SEEMINGLY RANCH – KRAFT HEINZ, RETHINK
THE EVERYDAY TACTICIAN: HOW GETTING A FOOTBALL CLUB PROMOTED HELPED XBOX TAKE A STEP CLOSER TO THE FUTURE OF GAMING – XBOX, McCANN
SAMSUNG THROWBACK DEALS – SAMSUNG BRAZIL, MRM
COORS LIGHT'S OUT – COORS BREWING COMPANY, RETHINK
HEINZ KETCHUP & SEEMINGLY RANCH – KRAFT HEINZ, RETHINK
ERASE VALENTINE'S DAY – MONDELEZ INTERNATIONAL, OGILVY
MICHAEL CERAVE – CERAVE, OGILVY PR
TRANSITION BODY LOTION – UNILEVER, OGILVY
NO SMILES – MCDONALD'S, TBWA\HAKUHODO
FIND YOUR SUMMER – MAGNUM, LOLA MULLENLOWE
INCLUSIVE BY DESIGN – MASTERCARD, McCANN XBC
SHOT ON IPHONE – APPLE, TBWA\MEDIA ARTS LAB
REAL BEAUTY: HOW A SOAP BRAND CREATED A GLOBAL SELF-ESTEEM MOVEMENT – DOVE, OGILVY UK