Cannes Lions: Creative B2B

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The Creative B2B Lions celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses.

Wendy Walker, Jury President

STARRING BARS – HEINEKEN, LEPUB

50 STATES, 50 STORIES – GOOGLE WORKSPACE, GOOGLE

THE DESK BREAK CLAUSE – ASICS, GOLIN

B2B: ACT LIKE YOU KNOW – GODADDY, GODADDY

MACK TRUCKS - BY AMERICA'S SIDE – MACK TRUCKS, STEIN

IMAGINE WITH PETACOS – CERVEZA POKER, BUENTIPO

THE CO-WORKER – IKEA, MOTHER

RECIPE FOR GROWTH – IFOOD, DM9

RECIPE FOR CHANGE – ARLA, FP7 McCANN

CAPTION WITH INTENTION – ACADEMY OF MOTION PICTURE ARTS & SCIENCES - RAKISH - CHICAGO HEARING SOCIETY, FCB CHICAGO

THE SOCIAL FEED – HUNGERSTATION, VML

PUB SUCCESSION – HEINEKEN, LEPUB

NESCAFÉ - PLANTLETS FOR FUTURE – NESCAFE, PUBLICIS CONSEIL

ESTIBADORES – MIBANCO, CIRCUS GREY

TALKING COMMERCIAL PLUMBING – ROTO-ROOTER, PARK & BATTERY

REAL ESTATE CONFESSIONS – OPENDOOR, L&C

ADD YOUR LOGO – NOTCO, GUT

BUILDING FUTURES – MRV, DM9

ANIMAL ALERTS – PETPACE, SERVICEPLAN

RENAULT - UN.PATENT – RENAULT, PUBLICIS CONSEIL

WORKING WITH CANCER - SCREENING TIME-OFF – WORKING WITH CANCER, PUBLICIS CONSEIL

STILL OPEN – JC DECAUX, DAVID

EARTH'S BURNOUT – UN GLOBAL COMPACT, ALMAPBBDO

THE LEAVE OF ABSENCE – ITSHERWAY, SAATCHI AND SAATCHI ME

PRESERVED PROMOS – ZIPLOC, VML

REEF PROTECTION FACTOR – STREAM2SEA, McCANN DEMAND

B2B DOCUMENTARY – LINKEDIN, LINKEDIN

UNSTOPPABLE – SAP, BBDO NEW YORK

MUSEUM WORTHY – AICP, BBDO NEW YORK

PINTEREST PREDICTS - "TREND DROPS" – PINTEREST, MOJO SUPERMARKET