CRM, Email & Promotions Manager

Company: Noones

Company Description
NoOnes is a global cryptocurrency marketplace focused on making digital assets accessible to everyone. Operating across multiple jurisdictions, we build innovative products that enable millions of people to buy, sell, trade, and use cryptocurrency safely and efficiently.
Our fully remote team spans the globe, bringing together talented professionals who are passionate about financial inclusion, emerging technologies, and building products that solve real-world problems. We are committed to innovation, security, and creating a seamless experience for users around the world.
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Role Description
We're looking for a CRM, Email & Promotions Manager to own our customer engagement strategy across email, push notifications, in-app messaging, and promotional campaigns.
In this role, you'll design and execute lifecycle marketing campaigns that increase user engagement, retention, and trading activity. You'll manage customer segmentation, automate user journeys, coordinate promotional calendars, and deliver personalized communications across multiple markets.
You'll work closely with Product, Marketplace, Design, and Customer Support teams to launch campaigns, optimize performance through A/B testing, and use data-driven insights to improve customer experience and business results.
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Responsibilities
* Plan and execute email, push notification, and in-app messaging campaigns.
* Build customer segments and lifecycle journeys.
* Develop user reactivation, onboarding, and retention campaigns.
* Manage promotional calendars, trading competitions, and reward campaigns.
* Conduct A/B testing and optimize campaign performance.
* Monitor campaign KPIs, including open rates, click-through rates, conversions, and user engagement.
* Collaborate with cross-functional teams to support product launches and marketing initiatives.
* Maintain CRM data quality and marketing automation workflows.
* Ensure compliance with email marketing and data privacy regulations.
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Qualifications
* 3+ years of experience in CRM, lifecycle marketing, email marketing, or growth marketing.
* Hands-on experience with CRM and email marketing platforms. Experience with SendPulse is highly preferred.
* Ability to build, edit, and deploy email campaigns using HTML. A solid understanding of responsive email HTML/CSS is required.
* Experience using AI tools such as ChatGPT to create and optimize marketing content.
* Strong understanding of customer segmentation, automation, and lifecycle marketing.
* Experience creating and optimizing email, push notification, and in-app messaging campaigns.
* Strong analytical skills with experience in A/B testing and campaign optimization.
* Excellent communication and project management skills.
* Ability to manage multiple campaigns in a fast-paced, remote environment.
* Experience in fintech, crypto, marketplaces, or SaaS is preferred.

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