CPC moderation. Prohibited content and the reasons for ban at Mirelia Networks

Prohibited content in the CPC and CPM campaign:

• Promotion of alcohol and tobacco;
• Promotion of drugs or any related paraphernalia;
• Weapons and violence, including abuse;
• Promotion of racial, religious, intolerance;
• Use of Mirelia's logo/brand/any creatives or parts of design;
• Fake Scareware Alerts are not permitted;
• Excessive profanity is prohibited;
• Redirects that force users to leave a website;
• Promoting illegal goods or services;
• Promotion of Escort;
• Promotion of fake documents, copied material, or paper mills;
• Any unauthorized use of third party trademarks that either creates the potential for confusion or reduces the value of a well-known trademark;
• Promotion or any attempt to profit from human tragedy or suffering;
• Promotion of illegal activities that infringes on the rights of others, including intellectual property rights;
• Any content intended for children aged 18 and under;
• Any content that stipulates a redirect to Google Play and/or Appstore;
• Browser lockers/Ransomware;
• Looping or Browser locking push notifications;
• Promotion of content with flashing large graphic or text elements and / or background, with abrupt movements of elements in a destructive manner, gilding the screen, harsh and frightening sounds.
• Any material that consists of paraphilia or scatological activities;
• Any material that contains children or minors in adult or sexual situations;
• Any material that contains bestiality (zoophilia), including animals in adult or sexual situations;
• Promotion of gambling websites where applicable regulations forbid such promotions. Any Advertiser wishing to promote gambling website hereby warrants that he is legally entitled to promote such gambling sites and that he is fully entitled, pursuant to any applicable regulations, to do so through the MIRELIA Platform and in the particular countries Advertiser wishes to advertise. The advertiser also warrants that MIRELIA will incur no liabilities in allowing Advertiser to promote gambling websites. The Advertiser declares that it complies and aware that certain jurisdictions forbid the promotion of gambling websites and require that gambling operators hold a license valid in such jurisdiction prior to allowing users connected from IP addresses belonging to such jurisdictions. Pre-approval received from MIRELIA shall not be construed as MIRELIA, having checked Advertiser’s compliance with the present clause and will not affect Advertiser’s liability pursuant to its failure to comply with the representations and warranties set forth herein. Furthermore, Advertiser undertakes to ensure compliance with the present clause at all times;

Responsibility of advertisers for violation of the rules

If Account Managers find the above violations in the offers used in the setup of CPC campaigns, Mirelia Networks will stop all active campaigns and temporarily restrict access to the account until the circumstances are clarified.

You can read more about the reasons for a temporary or complete account ban in our Terms & Conditions https://dsp.mirelia.app/terms 

How to protect yourself from a ban or other troubles?

If you have already checked Prohibited Content and Terms & Conditions, most likely this will be enough to understand what materials can and cannot be promoted. But if you are not sure about your creatives or offers, do not be afraid to consult your Account Manager! Our team will be happy to help and suggest the best option!