CONTROLLED INSIGHT

T-shooting Heuristics

Definition:

Controlled insight is the deliberate creation of conditions for an “aha moment” by building a critical mass of paradoxical problem statements.

Key Principle:

Do not solve the problem immediately; instead, create a comprehensive vision through multiple different formulations.

Algorithm for Managing Insight:

1. Preparation Stage:

• Avoid quick solutions.
• Gather all information about the problem.
• Identify all contradictions.
• Define the ideal outcome.

2. Accumulating Formulations:

• Create 10-15 paradoxes.
• Use various approaches.
• Search for unexpected perspectives.
• Intensify contradictions.

3. Systemic Vision:

• Look for connections between formulations.
• Identify common patterns.
• Pinpoint key elements.
• Form a holistic picture.

4. Waiting for Insight:

• Do not force a solution.
• Allow time for "ripening."
• Record intermediate ideas.
• Be ready for a breakthrough.

Practical Techniques:

1. Multiplicity of Formulations:

• Through contradictions.
• Through the ideal outcome.
• Through paradoxes.
• Through resources.

2. Enhancing the Effect:

• Take ideas to the extreme.
• Look for non-obvious connections.
• Combine approaches.
• Create synergy between formulations.

3. Working with the Subconscious:

• Periodically revisit the problem.
• Shift focus as needed.
• Use analogies.
• Visualize the problem.

Implementation Examples:

1. Technical Problem:

Problem: "How to increase device performance by 100 times."

• Multiple formulations led to the idea of function separation.
• Insight occurred after accumulating a critical mass of variations.

2. Marketing Problem:

Problem: "How to capture the entire city’s attention without costs."

• Different paradoxical formulations.
• The solution emerged through a synergy of approaches.

3. Organizational Problem:

Problem: "How to control quality without controllers."

• Accumulation of contradictory requirements. 
• Systemic solution achieved through insight.

Signs of Approaching Insight:

1. A "warm" feeling about the solution.

2. Unexpected connections appear.

3. A sense of holistic understanding.

4. Inner confidence.

5. Emotional uplift.

Conditions for Insight to Arise:

1. Informational:

• Sufficient data.
• Diverse approaches.
• Systemic vision.

2. Psychological:

• No rush.
• Freedom of thought.
• Openness to the unexpected.

3. Methodological:

• Proper formulations.
• Accumulation of critical mass.
• Systemic approach.

Common Mistakes:

1. Premature Solutions:

• Rushing to implement.
• Satisfaction with the first idea.
• Fear of uncertainty.

2. Insufficient Accumulation:

• Few formulations.
• Weak paradoxes.
• Lack of systemic approach.

3. Improper Mindset:

• Desire for quick results.
• Fear of absurd ideas.
• Distrust of intuition.

Practical Recommendations:

1. For Preparation:

• Gather all information.
• Identify all constraints.
• Pinpoint all contradictions.

2. For the Process:

• Avoid rushing decisions.
• Accumulate formulations.
• Seek connections.

3. For Implementation:

• Record all ideas.
• Test for ideality.
• Develop solutions.

Control Questions:

1. Are there enough formulations?

2. Have all approaches been used?

3. Is there a systemic vision?

4. Are we rushing the solution?

5. Are we ready for the unexpected?

Criteria for Successful Insight:

1. Unexpected solution.

2. Ease of implementation.

3. Utilization of available resources.

4. Absence of compromises.

5. Systemic effect.

T-shooting Heuristics