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The legal cannabis market is expected to grow at a CAGR of This growth is driven by changing perceptions of cannabis use for both medicinal and recreational purposes, with adult-use recreational comprising And with the increased adoption of e-commerce by dispensaries and cannabis retailers, cannabis sales are expected to rise. However, the largest cannabis e-commerce websites still have room for improvement if they hope to optimize their approach to e-commerce. Diagram: E-commerce cannabis websites ranked by market cap. Canada legalized cannabis in October Still, the rigidity of cannabis laws requires cannabis e-commerce websites to adopt a different online sales approach than other e-commerce giants. For example, cannabis-friendly e-commerce sites in Canada often use mix-and-match technology to power their online storefront, blending architecture that facilitates in-store or BOPIS purchases with orders made via provincially-authorized stores, such as the Ontario Cannabis Store. As laws shift to decriminalize, legalize, or otherwise overlook cannabis sales, the looming threat from e-commerce giants like Amazon increases. Cannabis e-commerce sites must leverage architecture and technology , including headless CMS solutions that give them an edge over larger mainstream retailers. Provincial and federal regulations in Canada dictate how and on what website cannabis brands can sell their products. Features of the best cannabis e-commerce sites include technologies and frameworks that facilitate convenient and smooth customer journeys despite legal and regulatory restrictions. Here are the common features that the largest e-commerce cannabis websites leverage:. E-commerce grew by For some cannabis customers, buying cannabis online is more convenient than the traditional and potentially unsafe or unreliable means of buying it off the street. Canadian cannabis websites may only sell products through government-controlled marketplaces. In contrast, American cannabis retailers have more freedom to embrace e-commerce functionality, though must abide by local and state laws that restrict how cannabis products are sold. Some cannabis e-commerce websites maintain some form of e-commerce functionality to sell brand-related merchandise, such as clothing, stickers, and other non-cannabis products. In other cases, e-commerce retailers list or sell their products through a variety of branded websites. However, multiple storefronts can make it difficult to manage inventory and orders , though those challenges can be overcome by taking advantage of microservices. Laws and regulations dictate how cannabis e-commerce websites fulfill orders. In Canada, cannabis delivery was exclusively provided by the Canada Post. Curbside pickup options were temporarily available during COVID, though some provinces have opted to permanently expand pickup and delivery, including via private-sector solutions. Because cannabis is illegal on the federal level in the U. This means cannabis can not cross state lines , necessitating on-demand and in-state delivery from services like Eaze. As such, many U. A variety of fulfillment options is beneficial to both customers and cannabis companies, as Canada learned during its initial legalization rollout. Through a mix of delivery services, BOPIS, and curbside pickup, cannabis e-commerce websites can minimize customer wait times and improve overall fulfillment satisfaction. Multichannel and omnichannel support lets cannabis e-commerce websites maintain consistency no matter how a customer interacts with the brand. Creating a unified customer experience is especially important given the requirement for cannabis brands to operate across multiple channels, such as physical stores, different branded e-commerce websites, and government-regulated marketplaces. Without sufficient multichannel support, cannabis e-commerce websites must develop a framework to accurately record transactions, track inventory, and, in essence, connect multiple separate systems. Though retailers can leverage enterprise resource planning ERP , that often accrues significant technical debt. Fifty percent of respondents surveyed by Statista cite convenience as a leading reason to shop online. Embracing user-friendliness is also an opportunity for cannabis e-commerce sites to differentiate themselves from competitors. If customers are only able to make purchases in person, a website and in-store technology can be leveraged to provide education as part of the customer journey. In this way, brands can own the customer experience, build brand awareness, and enhance customer comfort and familiarity with available products. Workarounds for getting distinct systems to sync can be clunky and consume significant development time and resources — time which could be spent focusing on core competencies instead. Decoupling the frontend from the backend through headless commerce gives cannabis e-commerce websites better control over how their products are presented to customers and what the customer experience is like. Though the frontend experience differs — as is the case with a customer purchasing from a government-run Shopify site or in-store via a POS system — the backend data remains the same. This allows cannabis brands to implement loyalty programs through microservices or run promotions or discounts through pricing and promo software, personalizing the experience no matter how a customer makes a purchase. At the same time, brands can leverage inventory and order management through headless microservices. By doing so, orders made through a non-branded e-commerce website for example are seamlessly recorded by the same inventory software used by an in-store POS to ensure accurate inventory counts. Replatforming from a monolithic solution to a headless e-commerce solution lets retailers scale with minimal challenge — something especially important to an industry-changing as often and as quickly as cannabis e-commerce. As a business evolves, grows, and changes, it can seamlessly integrate new microservices to meet its needs without compromising the frontend experience its customers are used to. In addition, the COVID pandemic and the age of social distancing demonstrated the importance and benefits of more fully embracing an e-commerce approach. Cannabis companies not involved in retail sales of cannabis have been excluded from the above table. Image: How the Curaleaf store is presented to customers in Arizona using Dutchie. Curaleaf operates dispensaries in 23 U. Curaleaf grows, processes, formulates, packages, and distributes its products in a seed-to-store approach. This vertical integration gives Curaleaf complete control over the type and quality of products it offers and plays into its philosophy of guiding and educating customers throughout their customer journey — which it accomplishes through its website. Curaleaf is only available to customers in states where medical or recreational cannabis is legalized. As a result, available fulfillment options vary. For example, delivery to medical patients is permitted in Arizona, whereas medical customers in Pennsylvania are limited to reserving products for in-store or curbside payment and pickup. Notably, product presentation and checkout differ depending on which service is used and the state the dispensary is located in. Curaleaf also operates two subsidiary brands: Grassroots Cannabis , a cannabis grower, processor, and dispenser , and Select , which Curaleaf claims is the top-selling cannabis oil brand in the U. Like the main Curaleaf website, Grassroots Cannabis runs on WordPress, though it lacks any sort of e-commerce functionality. In contrast, Select — and its merch site — use Shopify , though the main Select website lacks any storefront functionality. Additionally, WooCommerce is limited in its functionality and requires development resources to maintain and scale the business. Navigation buttons lead to the local government marketplace and the on-site BOPIS and merch storefront. Canopy Growth, originally founded in as Tweed Marijuana Inc. Its early positioning let Canopy Growth then Tweed become one of the first licensed cannabis vendors in Canada. Though Canopy began selling medical cannabis, the bulk of its revenue comes from its recreational products. This success has helped Canopy Growth open new stores across Canada in Q3 of FY even as it continues to make headway into the U. The main Canopy Growth site lacks e-commerce functionality. In contrast, Tweed , its cannabis e-commerce website, lets customers submit BOPIS orders through Dutchie, though payment is required at the time of pickup. Delivery is available through the provincially-regulated online marketplace. Non-cannabis products are available for sale directly on the Tweed website , which uses Shopify as its e-commerce solution. This lets Canopy make changes to its backend content and assets without requiring downtime or interrupting the customer experience. Image: Trulieve customers are required to register before viewing or editing their cart or proceeding through checkout. Trulieve Cannabis is a medical cannabis company headquartered in Florida that prides itself on its vertical integration and seed-to-sale operation. Since beginning its operations in Florida, Trulieve has grown to become the largest cannabis retailer in the U. Delivery is only available in Florida , with payment expected at the time of delivery or pickup. Purchasing products on the Trulieve site is restricted to residents of Florida and Massachusetts. Green Thumb Industries launched in Illinois in and has since grown to include several cannabis brands. In the first half of , Green Thumb increased revenue by With its most recent acquisitions in August , Green Thumb expanded its operations into a total of 14 U. For its e-commerce framework, Rise seemingly runs on WooCommerce and Dutchie. Cronos Group is a global cannabinoid company founded in and headquartered in Toronto, Ontario, Canada. By taking this route, Cronos Group relinquishes some control over the customer experience. Because the only online avenue COVE products can be purchased through is a third-party marketplace, the brand must compete with other products from other vendors, both on pricing and for customer recognition. Though its sales of recreational cannabis are subject to local regulations, Cronos Group could leverage a headless CMS to better control the customer experience and improve consistency across its brands. Image: The Weedmaps homepage with a list of featured brands, delivery services, dispensaries, and more. WM Technology is a California-based company and cannabis tech platform founded in The company offers cannabis retailers a cloud-based SaaS suite of products that includes POS, logistics, wholesale, and ordering functionality. In addition to its SaaS product, WM Technology also operates the Amazon-like Weedmaps e-commerce cannabis website, a platform that lists local dispensaries in exchange for listing fees , through which the company earns revenue. Fulfillment is handled by each retailer and its choice of delivery service, so pickup and delivery options vary. As with other cannabis e-commerce sites, payment is made upon pickup or delivery of the product. Overall, Weedmaps delivers a cohesive and convenient customer experience for shoppers in cannabis-friendly states, with fulfillment options dictated by both local laws and dispensary preferences or requirements. Sundial Growers is a Canadian cannabis company founded on January 1, In terms of cannabis growth and sales, Sundial owns four cannabis brands that retail in Canada. Each of the four sites uses Webflow for a CMS and lacks any other cannabis e-commerce software, relying entirely on the provincial government-controlled marketplace and a map of local retail stores that carry Sundial products. Though Sundial — like its competitors — is limited by local laws in its ability to run an e-commerce cannabis website, it would likely benefit from increased multi-channel support to improve brand awareness and the customer journey. Aurora Cannabis is a global cannabis company first established in Alberta, Canada on December 21, Altogether, Aurora operates four medical brands and six consumer brands. However, registration — including insurance and medical information — is required before customers can purchase any products. Image: An example of how customers can choose their desired size for a given product before clicking through to the correct choice on the government marketplace. Organigram is a Canadian company founded in as a medical cannabis provider. Since then, Organigram expanded to include the production of both medical and recreational cannabis, the latter of which is sold under one of five retail brands. In , Organigram reached an agreement with Canndoc , an Israeli medical cannabis producer, to provide the company with dried flowers for distribution into the Israeli medical market. However, on both the Edison Cannabis and Trailblazer Cannabis websites, Organigram has taken steps to influence the customer experience. Beneath each product listing is a small shopping cart icon that links directly to the product on the relevant government-run storefront. In some cases, shoppers can even choose their preferred product size and are then directed to the corresponding selection on the government site. With this strategy, Organigram practices some control over the customer experience within the confines of regulatory restrictions. HEXO was originally incorporated as the Hydropothecary Corporation in with a sole focus on the Canadian medical cannabis market. Instead — and like its other Canadian competitors — customers must order or reserve HEXO products on their local government-run cannabis e-commerce website. Purchasing medical cannabis is more streamlined on the Hydropothecary website. Customers may choose, purchase, and pay for products directly on-site, though registration including medical information is required. Table of contents. Share This. Topics: Commerce. Daniel Mattia Tech advocate and writer fabric. Related Content. Jay Topper Chief Customer Officer fabric. Commerce Jul 9, 4 min read Completing the Replatforming Journey!

Should Cannabis Businesses Build or Buy Their Tech Solutions?

Buying weed Saas-Fee

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Buying weed Saas-Fee