Buying snow Bucaramanga

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Buying snow Bucaramanga

SJME publishes every year two regular issues and a Special Issue on a topic of particular interest for the journal audience. The journal is published by Elsevier since and it is published fully in English since Expected manuscript profile SJME is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches. New methodologies and techniques are particularly appreciated. SJME welcomes a wide array of original contributions quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc. Submitted manuscripts can be focused on Spanish, Latin-American, but also any other relevant market. SJME has a very rigorous evaluation process and its main objective is to encourage debate and to promote the publication of the latest trends in research in the area of marketing. Works submitted must be prepared in accordance with the highest standards of quality. Manuscripts must be clear, concise, and logical. The use of professional editing services is highly recommended for non-native English speakers. Agenda for Future Research Considering the interest of the SJME for unique and novel contributions on the frontier of knowledge, this section aims to create a space for critical reflection of new directions in which future specialized research in the marketing field should advance. The Agenda for Future Research section welcomes contributions outlining emerging opportunities in the marketing discipline derived, for example, from changes in consumers' behavior. New challenges in this evolving field might be also addressed. In sum, this section aims to propose new research avenues for marketing academics in order to inspire future research agendas. Leading researchers in the marketing discipline, either alone or in collaboration, are highly encouraged to contribute to this Agenda for Future Research section. Due to the particularities of this type of contributions, no restrictions on manuscript structure and length apply. Audience The journal audience includes academics, students and professionals active in research in marketing worldwide interested in the aforementioned contributions. SRJ is a prestige metric based on the idea that not all citations are the same. SJR uses a similar algorithm as the Google page rank; it provides a quantitative and qualitative measure of the journal's impact. SNIP measures contextual citation impact by wighting citations based on the total number of citations in a subject field. Alpine ski resorts are better prepared than Nordic ones about Web 2. Adoption of e-commerce by ski and mountain resorts may still be improved.. In general, ski resort websites showed a medium level of interactivity.. This study sought to determine whether ski resort websites facilitate effective communication with their target audience and whether they are adapted to electronic commerce e-commerce. To this end, first, a content analysis model was developed and applied to ski resort websites, considering four dimensions: Information, Communication, e-Commerce and Additional Features. The findings show that alpine ski resorts are better prepared than Nordic ones, although they still have a long way to go in facilitating effective communication and interaction with their target audience.. The emergence of new technologies in general and of the Internet in particular has influenced the way companies are managed and compete. Consequently, consumers increasingly use the Internet as a source of information on tourism products and services, such as hotel reservations, car rentals, flights, tourism packages, etc. The use of ICTs has had a special impact on innovation in the tourism sector, leading to the research and development of new products Hjalager, However, innovation is achieved not only by incorporating technology, but also by effectively managing it. Chung and Buhalis examined the importance of social media and online communities in tourism consumption and found that companies that cultivate online communities generate higher profits, more business opportunities, and greater customer loyalty. They moreover found that most of the users of these communities perceive them as useful and feel that the reviews, recommendations and comparisons they include meet their information needs. In light of the significant influence of ICTs on tourism company management and the behaviour of tourism product and service consumers, this paper sought to assess the presence and use of the Internet in an industry that is as territorially and economically important as it is strategic, namely, snow tourism, through an analysis of the content of ski resort websites. Specifically, the main objective of this study was to analyse the websites of ski resorts in Spain and Andorra in order to determine whether they are taking advantage of the full potential of the Internet and Web 2. This will make it possible to identify in detail the status of the websites of these types of snow tourism facilities. In Spain, few studies have examined these aspects in relation to the snow and mountain tourism industry from a marketing perspective or with this level of detail. To this end, the present study aimed to: - Propose a comprehensive model to evaluate the online presence of ski resorts based on four content categories Information, Communication, e-Commerce, and Additional Features and the level of maturity of their e-commerce development based on the eMICA model. Use the proposed model to analyse the websites of all ski resorts in Spain and Andorra Snow tourism can be considered a type of sport tourism or nature tourism, as it is generally the result of a desire to engage in sport in a natural environment, specifically, in snow and mountains Esteban, At the territorial level, the Spanish offer of snow and mountain tourism comprises a total of km of ski slopes, a figure that is striking when compared with the km of Spanish coast. Together, Spanish ski resorts are a growing industry that, in the last ten years, has invested more than million euros in improving resorts. The industry attracts an increasing number of athletes and tourists, who frequent the resorts or engage in ski days. According to ATUDEM , over five million people frequent ski resorts, whose accommodation offer consists of more than , bed-nights. According to Falk , winter tourism demand depends on several factors: national and international income, prices, transport, costs, location of Easter holidays and climate change. Climate change has been shown to be an important factor, especially for some low-altitude ski resorts. The decline in demand at such resorts is much more pronounced, as they are heavily dependent on snow depth Falk, Spanish ski resorts have thus been affected by new competitors from Eastern Europe offering new infrastructure and attractive prices. Spanish ski resort managers have to cope with ageing facilities. In this line, Pearce proposed that the decision to travel to a ski resort in winter involves both internal aspects e. At the same time, travellers seek a set of activities that will allow them to have a series of desired experiences. Therefore, the activities available at each resort also affect the choice of destination. Consequently, how the selection of activities offered at ski resorts is communicated plays a relevant role in a consumer's choice of a destination. Ski resorts are a large enough tourism resource to have their own destination marketing organisation Buhalis, b. As already noted, having an online presence is an important opportunity to increase the awareness and visibility of destination brands, including ski resorts and their surrounding environments; however, simply having a website is not a guarantee of success for a destination such as a snow tourism resort Palmer, A tourism destination can be defined as a geographical area that is home to a variety of tourism resources and to which tourists travel Hall, Other authors Buhalis, b take a broader approach, understanding tourism destinations as a set of tourism products and services offering an integrated experience to tourists. The present study differentiated ski resorts by type, although many of the facilities studied were both Nordic and alpine resorts. Nordic skiing is more economic and accounts for a much smaller percentage of tourists than alpine skiing. Nevertheless, both types were analysed since they are both part of the tourism resources of the areas where they are located and clearly help to make up the destination and, thus, enhance the territory. Due to the importance of a website as a communication and representation element for an organisation, the development of an adequate methodology for evaluating the ideal characteristics of a website is a subject of great interest to researchers and professionals alike. According to Law et al. The present paper used the accounting method. With regard to the analytical approach, many studies refer to a set of four main types of indicators: technical, commercial, content-related and design-related Chiou et al. The present study uses this research perspective. The present methodological model includes both web content analysis and the eMICA model adapted to ski resorts. Therefore, whenever a website also contained variables corresponding to the previous level, they were ignored. The scale was dichotomous for all variables. The analysis focused on the websites of Spanish and Andorran ski resorts. In order to achieve the proposed objectives, the websites of all ATUDEM-affiliated mountain ski resorts and the resorts in the Principality of Andorra, including small cross-country ski resorts, were included, yielding a total of 31 alpine resorts and 21 Nordic ones. The Andorran ski resorts were included due to the principality's long tradition of skiing and the large number of skiers it draws from Spain. In all, 52 websites were analysed. The fieldwork was carried out between January and April The model provides an overview of the resources ski resorts offer on their websites for users to obtain the necessary information and interact with the site, whether to carry out e-commerce activities the purchase of ski passes or hospitality services, equipment rental, etc. Proposed model for ski resort web content analysis. The model consists of four blocks of website analysis: Information, Communication, e-Commerce and Additional Features, as shown in Table 2. Each block has its own characteristics and items to evaluate. The evaluation indicators for each dimension are shown in Tables 3—5. Items for the Information I variable. Items for the Communication C variable. Items for the Additional Features AF variable. Consequently, it is crucial for tourism destinations to establish adequate communication channels. In this regard, the dissemination of information is one of the main objectives of tourism marketing websites. Accordingly, the information variable was included to evaluate the presence of aspects related to four categories of information: 1 the ski resort itself; 2 the facilities and services offered; 3 the environment; and 4 promotions see Table 3. It is thus of vital importance for companies and tourism destinations to include applications on their websites that foster feedback with customers Celaya, and enable tourists to play an active role Bingley et al. This variable, made up of three categories, sought to measure the availability of ski resort web tools for communicating with customers see Table 4. It also identified whether the website was available in other languages as well at least English. This indicator evaluates aspects related to mechanisms for making online reservations CE1 and payments CE2. According to Kaplan and Haenlein and Kim, Chung, Lee, and Preis , mobile devices will become, and indeed are already, one of the main tools for researching and purchasing services in the tourism industry. As already noted, to achieve the research objectives, the websites were evaluated from a marketing perspective. As part of the evaluation process, the content and services offered online were identified. Each item was chosen based on the literature review, and new elements were added, where necessary, to adapt them to the specific case of ski resorts. In order to carry out the fieldwork, a template was developed according to the proposed model identifying the different aspects to be taken into account based on the literature review. This was done in accordance with a template consisting of 52 indicators to analyse the dimensions of Information, Communication, e-Commerce and Additional Features for each ski resort website in keeping with the proposed model. The model proposes that, when developing commercial websites, SMEs usually start with a simple website and that this presence becomes more complex over time, incorporating new processes as their experience and knowledge of the use of ICTs increase. The eMICA model consists of three stages, referring to three levels of business processes: a Web-based promotion; b provision of information and services; and c the transaction process. The stages offer a roadmap indicating the level at which a given industry — in this case, ski resorts — is located in the development of e-commerce applications. As websites are continuously evolving, this movement is reflected in the different stages of development, from the start promotion , through consolidation provision , and finally maturity processing. Under the model, websites add levels of complexity and functionality. This model, based on evolutionary models, allows websites to be evaluated on a scale ranging from a promotional level to the transactional processes constituting the most advanced stage for a website; however, it has some limitations. Schmidt noted that it tends to reduce the level of complexity of research and, further, that a website can be at two different levels of development at the same time or at none at all. The present study sought to adapt the model to verify the degree of maturity of ski resort websites. To this end, the eMICA model used here includes the logical dimensions that a website, as a technological platform, must have: Information, Communication and Transaction Marimon et al. In the present case, few studies have found that ski resort websites lack advanced functions for facilitating customer relations and enabling the use of the website as a communication tool, which would prevent the possibility of interactivity and one-to-one communication. This first phase focuses on the use of the website as a tool for communicating information about the ski resorts and their products to the market. This phase is characterised by a low level of functionality and basic visual and informative content. It consists of two levels: to qualify for the first, the website must have at least three of the six proposed variables; to qualify for the second, it must have at least three of the seven proposed variables Table 7. The second phase determines whether the website offers dynamic information about the resort and its surroundings. This latter aspect is key since a ski and mountain resort is defined as a tourism destination, i. This phase has three levels. To qualify for the first level, the website must have at least 4 of the 9 proposed variables; to qualify for the second level, it must have at least 6 of the 12 proposed variables; and to qualify for the third level, it must have at least 6 of the 13 proposed variables Table 8. In the third phase, the ski resort's Internet presence is a powerful means of e-commerce. It reflects the site's degree of functional maturity. To reach this phase, a website must have at least 2 of the 5 proposed variables Table 9. So as to identify the presence of each element and facilitate the analysis and comparisons between the resort types, the results are presented as the percentage of establishments using each tool according to the resort type to which they belong. The first dimension analyses the mechanisms implemented by the ski resorts to provide information about their products and services as well as other information of interest to tourists about the area. To this end, a large difference was found in the presence of content by resort type, with alpine skiing resorts showing greater development. As can be seen in Fig. Therefore, in terms of the dissemination of information, ski resorts meet the basic conditions for customers to find information when choosing a snow tourism destination. Information indicators by type of ski resort. In terms of negative aspects, it is worth noting the scarcity of information about passes and ski storage services I. Another aspect to be improved is the differentiation of the information for the winter and summer seasons I. The Communication dimension consists of those tools that favour interaction with customers through the website and Web 2. It also includes the availability of content in multiple languages. In general, the establishments hardly used their websites to establish a dialogue with users. The most common ways of contacting users remained the traditional channels of telephone and email C. To a lesser extent, FAQs C. Additionally, none of the analysed websites included instant messaging tools C. Interactivity indicators by type of ski resort. With regard to Web 2. Although significant differences were found depending on the type of ski resort, they always favoured alpine resorts. The vast majority of websites analysed included links to the resort's Twitter account microblogging , the resort's own blogs C. To a lesser extent, links were found to external image or video platforms such as YouTube or Flickr C. Content syndication C. This finding takes on increased importance when viewed in light of the FRONTUR report, which found that the main countries to send tourists to Spain in were the United Kingdom, Germany and France, which together accounted for around The e-commerce dimension characterised the online payment and reservation mechanisms offered by the ski resort, to enable users to access its products and services through its official website. The analysis of this dimension shows that despite the advances in e-commerce at the national level, in this type of snow and mountain tourism facility, the level of implementation of online reservation and payment mechanisms remains low. The worst indicators were found at the Nordic ski resorts, only In contrast, The final dimension included those general aspects considered relevant to a website in the current context. Specifically, the dimension was divided into three fundamental aspects to be evaluated Table 3. This dimension behaved more or less similarly to the others. For instance, only This was a significantly low figure, especially when compared to that for alpine resorts, In terms of quality certifications, the results were poorer still, with only alpine ski resorts indicating that they had earned Q Certifications of Tourism Quality AF. Finally, with regard to the availability of mobile versions, This finding could be especially significant given that, according to a study of the tourism app market conducted by Segittur , two out of three travellers tend to buy, search for and book their tourism activities on their mobiles and three out of every four regular travellers use their smartphones during their stay at the destination. Additional Features AF indicators by type of ski resort. The analysis of these four indicators shows that the vast majority of ski resorts in Spain and Andorra have a basic and often static online presence, especially Nordic ones. In a study of Spanish hotel websites, Escobar and Carvajal found that, in general, these tourism websites had not adopted strategies that favoured interaction with customers or encouraged them to recommend their products or services online. The information contained in this section indicates the status of the snow tourism industry in terms of its use of commercial Internet applications. On the whole, the results show that there is still room for improvement in the adoption of e-commerce by ski and mountain resorts in the Iberian Peninsula. The fact that only This is indicative of a certain shift from a static perspective to one consisting of an increasingly interactive dynamic website. This could lead to a loss of potential customers, given the distance that can separate potential skiers from the facilities. By resort type, alpine resorts accounted for far more websites by both level and phase and had more positive results. This can be explained by the fact that this type of resort is more numerous. Strikingly, The Nordic ski resorts did not show such a high level of e-commerce adoption, with a significant It should be noted that the percentages shown in Table 10 are expressed as the share of the total number of ski resorts in order to prevent the percentages from being higher in the case of alpine resorts, because they are more common, and thus facilitate the comparison of the two types of skiing. Results of the evaluation by type of resort and overall. According to that report, The features most frequently included on Spanish company websites are a presentation of the company, a website security declaration, access to product catalogues or price lists, and, less frequently, online order tracking and the ability for ordinary users to customise the web page or product design. Similar results were reported in Fundetec , a study also conducted in Spain. The future of tourism in Spain in general, and of snow and mountain tourism in particular, should be approached from new perspectives focused on innovation and the use of ICTs, including all dimensions of the Internet, not only in its role as a promotional tool, but also as a marketing tool. The findings presented here have shown that ski resorts are now aware of the importance of having an online presence, as all have access to the Internet and a website. However, merely being present on the Internet is not enough. It is thus necessary for these organisations to go beyond this traditional presence and to foster online interaction and collaboration, connectivity and the possibility of allowing users to generate and share content and knowledge via Web 2. In general, ski resort websites showed a medium level of interactivity, in keeping with their role as top tourist destinations. However, only half of the websites analysed enabled the entire purchase process to be conducted online. Progression beyond this point is likely to depend on the role assigned to the online presence, understanding the benefits of using new technologies as they become available, the level of innovation and adoption of new technologies within the organisation, the incorporation of Web 2. The results of the study suggest that ski and mountain resorts in Spain and Andorra are at a relatively advanced stage of development and use of the Internet. These facilities are thus taking advantage of the opportunities the Internet offers as a viable tool for the promotion of mountain areas. The results further confirm the usefulness of the staged method for the development of commercial websites in the tourism industry proposed by the extended Model of Internet Commerce Acceptance eMICA and the proposed web content analysis model, based on the dimensions of Information, Communication, e-Commerce and Additional Features. With regard to management implications, managers of these types of tourism companies should pay attention to their websites with a view to improving consumer attitudes, since a good online presence will positively impact the organisation's image. The recommendations can be broken down as follows: 1 In the design of corporate websites for ski resorts, a series of guidelines should be followed, including a set of fundamental factors related to the four proposed dimensions: Information, Communication, e-Commerce and Additional Features. An effective Internet presence will yield better results, whether in terms of the number of visits or the number of reservations made. As for the online presence and navigation strategies, ski resorts should optimise their websites to harness the full potential of search engines and keyword searches. Skiers would benefit more if ski resort websites provided all the information in a single window, which would facilitate tourism development at the destination. Managers of these types of establishments should incorporate the innovations discussed in this study, such as virtual tours, interactive maps and other Web 2. Additional revenue can be obtained by offering complementary services, such as classes, catering, lockers, equipment rental or the possibility of booking and purchasing such services online. The use of social media, such as Twitter and Facebook, can help to promote the facility, not only nationally, but worldwide, by delivering the most up-to-date information to potential skiers. Also, the use of these web 2. As for limitations, the main drawback of the eMICA model is that it only measures the presence or absence of a service or application, not the ease of finding a resource or the time it takes to access it, i. Additionally, because the eMICA model reflects a process of gradual adoption of the Internet, there may be cases in which websites have functionalities and incorporate elements from different stages and levels of the model, i. In terms of the web content analysis, the present research analysed the online presence of the ski resorts based on items obtained from the literature review without taking into account other factors such as the size of the company. The services offered on ski resort websites are constantly changing, and the results obtained could thus vary depending on when the study is conducted. Finally, the ski resorts studied are all located in a particular geographic area. Future research should look at ski resorts from other countries in order to obtain more data and compare the results. Additionally, in-depth personal interviews could be conducted with the managers of these facilities in order, first, to determine the key elements to be evaluated and study the causes of information and interactivity shortcomings on these websites, and, second, to identify the barriers to Internet use that might explain the scarce presence of ski resorts in the Phase 3 of the eMICA model. Likewise, at the methodological level, web content analysis could be combined with other research techniques focused on user assessments and experience for a more comprehensive analysis and a better understanding of the phenomenon under study. Finally, a grant was also received from the UdL Language Institute call for editing services. Marketing and Corporate Social Responsibility. Discontinued publication For more information click here. Previous article Next article. Issue 2. Pages September Export reference. More article options. DOI: Implementation of Web 2. Download PDF. Corresponding author. This item has received. Under a Creative Commons license. Article information. Show more Show less. Table 1. Figures on alpine ski resorts.. Table 2. Proposed model for ski resort web content analysis.. The findings show that alpine ski resorts are better prepared than Nordic ones, although they still have a long way to go in facilitating effective communication and interaction with their target audience. Palabras clave:. Full Text. Introduction The emergence of new technologies in general and of the Internet in particular has influenced the way companies are managed and compete. Snow tourism Snow tourism can be considered a type of sport tourism or nature tourism, as it is generally the result of a desire to engage in sport in a natural environment, specifically, in snow and mountains Esteban, Figures on alpine ski resorts. Source : The authors. Table 3. Category Items 1. Information about the ski resort I. Description of the ski resort type of resort, number of ski lifts, km of skiing, snow depth, size, etc. Virtual tours I. Pictures of the resort I. Availability of information on ski pass rates and season passes I. Resort location I. Links to tourism service review websites I. Ski resort status open or closed I. Trail maps I. Availability of trail safety rules I. Availability of pass rules I. Complete season calendar I. Different information for each season winter and summer 2. Ski resort facilities and services I. Information about restaurants I. Information about ski school I. Information about child care I. Information about locker and ski storage services I. Store information 3. Ski resort surroundings I. Tourist information about the area in which the resort is located I. Links to related businesses e. Promotions I. Promotional material and advertising I. Incentives: vouchers or coupons, Internet-only offers, online contests. Table 4. Categories Items 1. Interaction with customers C. Email and telephone number of the establishment C. Possibility for customers to submit online comments C. Instant messaging C. Online surveys C. FAQs C. Option to sign up to receive newsletters C. Restricted area for customers C. Possibility for customers to rate the quality of or their satisfaction with the services rendered 2. Web 2. Content syndication RSS C. Applications allowing users to post content C. Possibility for customers to share content with friends tweet, share, etc. Link to Twitter microblogging C. Link to corporate blog C. Links to external image and video platforms YouTube, Flickr, etc. Links to corporate social media accounts Facebook, LinkedIn, etc. Link to wiki C. Other 2. Language capabilities C. Website available in multiple languages. Table 5. Security of the information AF 1. Privacy policy or legal notice 2. Certifications AF 2. ISO quality certifications AF 2. Mobile version AF 3. Link to mobile version of the website AF 3. Availability of a resort app. Table 6. Basic information Name, physical address and contact details, resort status, status of roads to the resort Level 2. Rich information Annual report, email contacts, information on activities and business environment, online incentives, weather forecast, etc. Phase 2 Provision Level 1. Low interactivity Complete product catalogue, hyperlinks to additional information, online query form, possibility to complete online surveys Level 2. Medium interactivity Complete product catalogue, user support FAQs, website maps, virtual tours, georeferencing, webcam, etc. High interactivity Chat feature, discussion forums, multimedia features, newsletters or news by email. Presence on social media and links to tourism review websites Phase 3 Processing Secure transactions, digital signature and encryption, order tracking and status, interaction with servers and databases, Web 2. Source : Burgess et al. Table 7. First-phase variables. Table 8. Second-phase variables. Table 9. Third-phase variables. Phase 3: Processing functional maturity at least 2 of the 5 proposed variables Complete purchase or renewal process for season passes Complete purchase process in online shop other products Complete purchase process for accommodation Secure online transactions in possible purchase processes, digital signature, encryption, mobile security code Interaction with server: database queries access to customer profile and possibility to modify it, access to purchase history, etc. Figure 1. Figure 2. Figure 3. Table Basic information 0 0. Rich information 0 0. Low interactivity 0 0. Medium interactivity 22 High interactivity 2 6. Universidad de Cantabria, ,. Baggio, C. Mottironi, M. Technological aspects of public tourism communication in Italy. Journal of Hospitality and Tourism Technology, 2 , pp. Baloglu, Y. The website design and internet site marketing practices of upscale and luxury hotels in Turkey. 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Investment thousands of euros. Assesses the information available on the ski resort website and the ease with which users can find it. Measures the extent to which the website enables interaction with costumers, whether through communication mechanisms, Web 2. Assesses the extent to which the website enables secure commercial transactions. Additional Features. Measures the extent to which the website conveys a sense of security through data protection features and certifications and the use of new media such as a mobile version of the website or an app. Information about the ski resort. Different information for each season winter and summer. Ski resort facilities and services. Store information. Ski resort surroundings. Interaction with customers. Possibility for customers to rate the quality of or their satisfaction with the services rendered. Language capabilities. Security of the information. Mobile version. Phase 1. Level 1. Basic information. Name, physical address and contact details, resort status, status of roads to the resort. Level 2. Rich information. Annual report, email contacts, information on activities and business environment, online incentives, weather forecast, etc. Phase 2. Low interactivity. Complete product catalogue, hyperlinks to additional information, online query form, possibility to complete online surveys. Medium interactivity. Complete product catalogue, user support FAQs, website maps, virtual tours, georeferencing, webcam, etc. Level 3. High interactivity. Chat feature, discussion forums, multimedia features, newsletters or news by email. Presence on social media and links to tourism review websites. Phase 3. Secure transactions, digital signature and encryption, order tracking and status, interaction with servers and databases, Web 2. Phase 1: promotion information. Level 1: basic information at least 3 of the 6 proposed variables. Contact details: name, address, telephone number, fax number, other. Date and time of last update. Photos of the resort. Information about the resort's location. Level 2: abundant information at least 3 of the 7 proposed variables. Trail report: profile, lifts, snow depths, elevations, other. Availability of website in more than one language. Quality certifications. Phase 2: provision dynamic information. Level 1: low level of interactivity at least 4 of the 9 proposed variables. Season pass and season rates. Trail map. Links to internal information: lodging, restaurants, other. Links to external information: lodging, restaurants, other. Complete season calendar. Trail safety rules. Terms and conditions of use. Level 2: average level of interactivity at least 6 of the 12 proposed variables. Web map. Possibility of booking accommodation. Possibility of purchasing passes passes only. Possibility to sign up to receive news by email. Privacy policy or legal notice. Online surveys. Search function by keywords. Online store as showcase. Level 3: high level of interactivity at least 6 of the 13 proposed variables. Interactive trail map. Multimedia applications. Access to the ski resort's social media profiles. Possibility to collect online reviews from customers. Links to tourism service review websites. Virtual tour. Videos using Flash animation. Mobile version of the website. Downloadable mobile app. Phase 3: Processing functional maturity at least 2 of the 5 proposed variables. Complete purchase or renewal process for season passes. Complete purchase process in online shop other products. Complete purchase process for accommodation. Secure online transactions in possible purchase processes, digital signature, encryption, mobile security code. Interaction with server: database queries access to customer profile and possibility to modify it, access to purchase history, etc.

Colombia: San Antonio – Zapatoca

Buying snow Bucaramanga

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Buying snow Bucaramanga