Buying coke online in Umm Said

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Buying coke online in Umm Said

Walmart says people who get weight loss drugs like Wegovy at its pharmacies are buying a bit less food at its stores. Walmart's U. CEO, John Furner, told Bloomberg News that the company is seeing signs that people taking GLP-1 agonist appetite suppressant medications are buying 'less units, slightly less calories. GLP-1 agonists include semaglutide, which is sold under the name Ozempic as a Type 2 diabetes treatment and Wegovy as a weight loss drug; as well as Mounjaro and Victoza. The retail giant is comparing shoppers who pick up a prescription for those medications at its pharmacies to shoppers who are otherwise similar but aren't filling those scripts at Walmart. Using anonymized data, it's looking for patterns in the spending of those groups, and it says the first group is buying less food. According to Trilliant Health, prescriptions of those medications quadrupled from late to , with 9 million prescriptions filled in the last three months of last year. Walmart previously recorded stronger grocery sales when high inflation was driving wealthier shoppers to its stores. In summer , after inflation had topped out at 9. IE 11 is not supported. For an optimal experience visit our site on another browser. Skip to Content. NBC News Logo. Search Search. Profile My News Sign Out. Sign In Create your free profile. Sections U. Follow NBC News. Latest Stories Election Politics U. Get more news Live on. By Marley Jay.

Buying coke online in Umm Said

The influence of social media on millennials soft drink purchase behaviour in Nigeria is evaluated in the paper. We used quantitative analysis to analyse the data. The quantitative data was examined using multiple regressions with the assistance of SPSS Version According to the results, two predictor variables—competition on social media and coupon offered on social media appears to be positively and substantially influencing millennials purchase behaviour with regard to the three constructs. The research suggests that Coca-cola and Pepsi company could make successful use of social media platforms by adopting or setting up social media competition for consumers that is more distinctive, clear and aligns with the brand image. Additionally, Coca-cola and Pepsi should utilize the coupon form of promotion for each product types on social media as a way to both attract and keep current customers. Any non-alcoholic beverage type that is not primarily carbonated but typically contains natural or artificial sweeteners, edible acids, natural or artificial flavours, and in certain circumstances, juice is a soft drink. In the Nigeria, the market for non-alcoholic beverages was dominated by carbonated soft drinks Statista, The market for non-carbonated soft drinks has seen the introduction of many new brands, and as a result of this historical change, the industry is currently very competitive. Due to these changes in the market, it is important to look at how non-alcoholic carbonated soft drink consumers really buy them as well as to identify and evaluate the factors that may have contributed to any shifts in their buying habits. Social media has the ability to persuade users to engage in addictive behaviours Lundahl, , and to adopt attitudes about such behaviours. Given that a positive attitude is established toward using social media, social media is consequently altering the business environment and reinventing how firms communicate across their channels of distribution and with their customers. Rapp et al. This may suggest a rise in the awareness, acceptance, and use of social media use. Social media marketing was found to have a significant impact on how people perceive soft drinks and their unconscious intake Penn-Jones et al. Marketing professionals place a high value on social media activities-behaviour relationships since they, in theory, sum up what consumers think of a product and represent either good or negative emotions and behavioural tendencies. The association between brand social media activity and behaviour, however, may be influenced by additional factors. The nation is particularly concerned about how consumers act when it comes to the variables that affect how people choose which products to purchase, such as perceived attributes, development impacts, affect and cognition levels, and cultural acceptance of the product. Since the initiation and adoption of social media, it has had a significant impact on how consumers and brand marketers interact Hennig-Thurau et al. The study and assessment on brand customer purchase behaviour benefited from these kinds of conversations. Additionally, as customers gain knowledge, they are demonstrating a greater concern for their health. The prevalence of fitness facilities and the accessibility of wholesome goods food and beverages through both traditional and contemporary trade channels serve as indicators of this belief. Posts from social media conversations and other local sources support the gradual evolution of a negative bias toward carbonated soft drinks, indicating that consumers believe they are the cause of various unwelcome health and fitness issues, including impacts on tooth and bone, the digestive system, and the urinary system. Although product usage has a tendency to increase, negative attitudes against it are also rising. Additionally, there is a rapid expansion of local and contemporary coffee shops, particularly in the United Kingdom. These coffee businesses are evolving based on the health trend that customers want and as a result, carbonates will have to put up a fierce fight to maintain their market share. Therefore, this study concentrated on examining the influence of social media on millenials Coca-Cola and Pepsi purchase behavior. The following fundamental research question will be addressed more specifically with potential solutions:. Examining consumer purchasing behaviour for soft drinks is the goal of this study, with focus on Coca-Cola and Pepsi, and to investigate chances for improving brand social media usage for increased productivity. On social media sites, both unsponsored and sponsored content will be taken into account in this project work. Social media factors influencing consumer purchase behaviour in Nigeria as well as how they relate to carbonated soft drinks were the focus of this study. Understanding consumer purchase behavior in relation to social media technologies is crucial for effective market competition strategies. This study aims to determine consumer preferences for various social media promotional tactics, providing valuable insights for marketers. By understanding consumer behavior, managers can implement successful plans to attract customers and enhance their social media content strategy and engagement methods. This study bridges an informational gap, offering practical insights into the evolving landscape of consumer purchasing behavior. However, limitations exist due to constraints such as financial, time, and skill limitations. As a result, this study focuses on examining the impact of social media competitions, coupon offerings, and content elements on purchase behavior. Despite these limitations, the study aims to provide valuable data on consumer actions and theoretical understanding in the context of social media marketing. One of the most useful tools for raising awareness, shaping attitudes, and disseminating information to prospective customers is social media and it ultimately affect consumer purchase behaviour. Yilmaz et al. Kotler and Keller believe this consumer purchase behaviour resulting from the brand credibility can be influenced by social factors. Social media constitute a significant role in the lives of millennials and have been thoroughly researched in terms of how to develop relationships with customers Thomas et al. Dolan et al. According to Kaufhold et al. Engaging consumer through contest is becoming increasingly popular and this new type of engagement is attractive to both advertisers and consumers Seligman, In addition, Hongjun proved that contest on social media are a good way to engage with fans and to positively influence consumer purchase behavior. In order to offer the client a one-time price cut and foster brand awareness and loyalty, coupons have long been utilised as important advertising tools, according to Pettigrew et al. Meeker estimates that in , members of social networks together on Snapchat, Facebook, Instagram, and WhatsApp transmitted an average of 3. Although several research have looked at the factors that influence the efficacy or virality of user-generated content UGC , the vast bulk of these studies concentrate on text content Pang et al. So yet, little research has been done on the impact of picture content and video content on consumer behavior. Consumer purchase behavior is the behaviors exhibited by customers while they are seeking for, obtaining, utilising, evaluating, and discarding products they feel will satisfy their own needs. When purchasing a product that is necessary, the consumer must make a certain sort of decision. Additionally, consumer preferences were evolving quickly and were becoming quite diverse. All of these factors indicate how crucial it is for businesses, both for-profit and charity, to comprehend consumer behaviour. Researchers and academics have shown a great deal of interest in social media, and as user engagement on the platform is accelerating geometrically and companies are beginning to devote greater resources to social media in order to connect and engage customers, it is now crucial to study social media. Young et al. These results refute the assertion made by Appel et al. This argument reveals a research deficit. The published researches rather focused on areas like brand user segmentation and participation Berthon et al. Hoyt believe that other factors such as pricing and quality of the product may also affect the consumer preferences and buying behaviour of products. However, this research was done in the luxury brands clothing industry and in Asia continent. It also did not consider promotional factor in its analysis. While deliberating where social media helps brand or not, Platon revealed that social media tools are still not enough to get the visibility needed by a potent branding campaign. Whereas much literatures on social media influence on brand has revealed they are a strong determinant for brand visibility and productivity: Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior Shahzad et al. A Meta-Analytic Examination Ibrahim et al. Nolcheska conducted a study using a quantitative methodology on how social media affects consumer behaviour in the Republic of Macedonia and his findings show that consumers have favourable opinions toward social media and further show that there is a substantial positive relationship between attitude of consumers and social media influence on purchase behaviour. Similar research was conducted by Simpson et al. This provides credence to the idea that social media significantly impact consumer purchase behaviour. In Africa, Wali et al. The findings of the study revealed that students who view contents online via social media are very mindful of the contents they click due to trust and security and these contents significantly affects purchase decision. According to this study, the National Youth Policy of Nigeria identifies millenials as young people between the ages of 15 and Furthermore, social media usage on a regular basis by businesses and customers helps to close the gap between marketers and customers. However, only a small number of these studies examined soft drinks, and none of them were carried out in Nigeria or with a particular focus on young people. AIDA model which talks about the four stages consumer passes through, from attention, interest, desire and action is one of the popular hierarchies of effect model. With AIDA model, the purpose of brand marketing is to get consumers attention, develop the consumer interest and desire to make the product purchase Hadiyati, The AIDA model has four levels. The cognitive level is when a brand can still draw customer attention. It is the first communication step where the consumers need information about the service. The behavior stage is the buying action is taken in which the consumer uses the product bought as a valued resource. The Aida model reveals how marketers can bring out brand awareness by using strategies like, promotion, contest, advertising, and person al selling via social media. Mcluhan proposes a communication theory called the media theory in Trotter, He continues by saying that the social effect of the media is now ingrained in human perception and is changing how we interact with one another. Every time a new media technology is introduced to society, according to Mcluhan, the equilibrium of human senses is altered. This research utilizes the media theory because different media consumers use attracts different users who choose to use different social media sites. It explains how marketers can fill understand consumers and choose the right social media platforms to engage with its audience and make them realise what content is been disseminated. Based on the consumer features and type of product or service been sold by the brand, Marketers need to select the best social media platforms Mcluhan, In the theoretical review 2. Social media plays a crucial role in shaping attitudes, disseminating information, and ultimately affecting consumer purchasing decisions. Studies highlight the importance of brand credibility on social media, the impact of social media contests and promotions, and the emergence of visual content on consumer behavior. Additionally, digital coupons and the shift towards visual social media are discussed as significant factors in understanding consumer behavior. Moving to the empirical review 2. Various studies explore how social media impacts different aspects of consumer behavior across different demographics and regions. From food retailers to soft drink brands, the influence of social media on consumer purchasing behavior is evident, with millennials often being the most affected demographic. Additionally, studies from Nigeria and Macedonia shed light on how social media influences consumer behavior in specific regions. Finally, in the review of relevant theoretical models 2. The AIDA model outlines the stages consumers go through in making purchasing decisions, emphasizing the role of marketers in capturing attention, generating interest, creating desire, and prompting action. For this study, a research hypothesis was created. Figure 1. Conceptual framework. Visual Content type on social media and millenials purchase behaviour is the second hypothesis. The third hypothesis is coupon influence and millennials purchase behavior. Because consumer purchase behavior differs by region, generalizing the outcome of USA to Africa is risky. The measurement of participants using this philosophy will be regulated by known theoretical propositions Malhotra et al. The area for this study is the University of Huddersfield which is a public research university in Huddersfield, West Yorkshire, England which provides various academic programmes University of Huddersfield, NA. The total group of respondents who satisfy the predetermined set of criteria is referred to as the target population Kothari, The analysis of this study will use the descriptive research design since it will explain the characteristics of variables in contexts. This study employed a descriptive approach since its goal was to analyze the features of variables in situations, which is the social media variables that affect millennials purchase behaviour. Inferential statistics with the help of multiple regression analysis was employed for this research for its primary quantitative methods. Explanatory research was also used because, by comparing the results with the research topics, it enhances and confirms earlier theories. Explanatory study or research aims to shed light on observed phenomena, issues, or behaviours Kothari, Although all convenience samples have fewer evident generalizability than probability samples, we question the assertion that homogenous convenience samples, as shown by the commonality of the young group, have a better generalizability relative to traditional convenience samples Jager et al. The identification of inclusion criteria prior to subject selection is not necessary in convenience sampling Kothari, Convenience sampling techniques are a non-probability sampling strategy that the researcher use to choose samples from the public for this study. The sample size is the number of individuals drawn from the population. Calculating the sample size is often a challenging process. The formula developed by Tabachnick et al. A sample of Nigerian International Masters students at the University of Huddersfield, aged between 18 and 35, was used in the study because of the high response rate. In developing the questionnaire for data collection, careful consideration was given to ensuring clarity, ease of comprehension, and relevance to the research objectives. Drawing from the recommendations of Malthora , the Likert scale was deemed suitable due to its ease of construction and administration, ensuring minimal respondent burden. In conjunction with the questionnaire, the survey collection system Qualtrics, provided by the institution, was utilized to streamline data collection processes and ensure the efficient gathering of responses from participants across diverse locations. This platform not only facilitated the distribution of the questionnaire but also enabled seamless data management and analysis, thereby enhancing the overall rigor and reliability of the study. In summary, the development of the questionnaire was approached with meticulous attention to detail, aiming to maximize its effectiveness in eliciting valuable insights from participants. Through the integration of a Likert-type scale and the utilization of advanced survey collection technology, the research endeavored to ensure both the quality and comprehensiveness of the gathered data, thereby laying a solid foundation for subsequent analysis and interpretation. This was corroborated by Malhotra et al. The extent to which the measurement imitates the characteristics existing in the phenomenon that is been investigated is Validity Malhotra et al. Prior to being officially reviewed by an expert, the instrument underwent a pretesting that included 10 respondents to check for validity. Table 1. Reliability test Analysed data, Using a range of statistical techniques including the SPSS programme version 24, the data were analyzed and displayed. The data were examined using several statistical methods, including linear regression analysis. Multiple regression tests were also employed by the researcher. Due to the strong statistical theory that supports it, it is the method that is most frequently used to examine the connection between a dependent variable and two or more independent variables Montgomery et al. The inter-correlations between all the variables are taken into consideration in multiple regression analysis. Additionally, in the reporting of this study, the privacy of every respondent was maintained. The purpose of the study was explained, and an effort was made to get consent from participants before the research questionnaires were administered. This section presents the project findings, analysis carried out, and the discussion of the findings. Utilizing the mean and standard deviation as the first findings, multiple regression analysis and correlation were carried out for the significant constructs using the analysed data. The respondents were requested to submit background data about themselves, including their gender, age, preferred brand and highest education level. The next question asked respondents to specify their age; 91 However, 52 respondents And only 7 4. As was already established, a research work by Weller revealed that youths between the ages of 18 and 34 Millennials constitute the majority of social media users. After that, respondents were prompted to specify their highest degree of education they have achieved. Results indicate that 2 2. People with all degrees of higher education participated in the study as a result. The survey also looked to determine which brand they preferred. The result implies that Coca-Cola and Pepsi shares almost the same popularity. Nevertheless, it is important to note that there was no immediate proof available to validate that the decision of the respondents was impacted by social media use. Table 2 presents demographic information and preferences of the survey respondents:. The predictor variable with the most influence on the outcome variable was found using the mean analysis. Table 3 presents the findings of the analysis. Table 2. Demographic information and Preferences Analysed data, Table 3. Mean and standard deviations Analysed data, It was discovered in a study by Eti et al. This could mean that, in order to sell a product very well, the contest content type should carefully be selected considering the goal of the campaign. Likewise, marketers need to assess the repercussions if a contest goes out of control. Finally, the mean value for content type on social media is 3. This is supported by Lee et al. According to Table 4 and with These results suggest that coupon, contest and content type are all reliable predictors of millennials purchasing behavior. In addition to the three variables described in the model, additional factors also affect the remaining Table 4. Model summary Analysed data, Correlation analysis is computed below to determine the connection between the three predictor variables coupon, contest and content type that are utilised to gauge the influence of social media on millennials soft drink purchasing behavior. These constructs indicate that a multicollinearity issue exists. With the Variance inflation factor VIF gotten in the regression analysis, all three variables were later examined for multicollinearity. The three predictor variables, including social media contests, coupons, and the visual content type, were analysed using multiple regression to predict millennials Coca-Cola and Pepsi purchase behavior. This demonstrates how purchasing behavior made by young people are greatly impacted by the contest on social media and eCoupon offering. There was a moderate significant positive correlation amidst the three predictor variables, hence a test for multicollinearity was done. By doing this, it was assured that one predictor variable was not directly predicted by another. As a result, it may be inferred that the predictor variable has a lower correlation with other factors and that the level is normal. Table 5. Correlation analysis Analysed data, Table 6. Multiple regression analysis Analysed data, According to the findings, contest by consumers on social media positively influences millennials purchasing behaviour significantly. Conversely, businesses must be careful about when they kickstart a competition by analysing its theme and the characteristics of the consumers to determine whether it will be engaging for the consumers. This is achieved by looking at content that are being shared the most by consumers, as Charoensukmongkol reveals that millennials purchasing behaviours are influenced by the amount of information they receive and share. According to the research, participating in a social media contest that gains widespread popularity might influence young people to take very precise actions that are advantageous to brand owners. Social media is effective in affecting consumer purchase behaviour for all demographics, especially the millennials Simpson et al. This is because competition by consumers on social media is effective in attracting millennials to a particular brand; this is necessary for both Coca-Cola and Pepsi to attract and keep millennials as their customers by producing competition that speaks to their needs and company mission. Social media is a powerful tool for influencing millennials, therefore marketers must understand how to use it effectively to persuade consumers in particular, millennials to buy their products Dunne et al. The findings show that although the influence of visual content on social media is positive, at. It suggests that whichever content type a brand uses on social media either, full text, videos or a combination of both have little or no effect on their purchasing behaviour with regards to social media. The findings are closely comparable to those of Kim et al. This means that the preferred content type by millennials on social media must be carefully considered in engaging consumers because it is very difficult to make an effect in consumer purchase behavior using the wrong visual content for the right target audience. Results show that, at the. This suggests that coupon on social media has a significant and positive impact on millennials purchasing behaviour. As a result, both marketers who sell products or services online and those who do not must make an effort to make available on social media coupon codes for its target audience to establish a relationship with future clients and get important information from them. For Coca-cola and Pepsi to influence millennials purchasing behaviour, they develop initiatives like Coke Studio, Dare to do More, Pepsi commercial by Lionel Messi and Salah, and others. Both conventional and social media use these initiatives, and through them, they have successfully influenced millennials purchasing behaviour. According to the AIDA Model, coupon promotion on social media creates the desire in the consumer purchase journey and is particularly efficient at raising engagement and generating interest, both of which are prerequisites for the creation of Action purchase. Raji et al. As a result, Coca-cola and Pepsi can raise more awareness or attract attention by running paid advertisements about their coupon offering so more people can be aware about these promos which they offer. Investigating the influence of social media on millennials purchasing behaviour was the goal of this study. The primary data source was a survey. The surveys were sent out to first year Nigerian international students at the University of Huddersfield. The study evaluates how well social media influenced millennials soft drink purchasing behaviour. Based on the conclusions and supporting data, social media use is becoming more and more widespread over time, particularly among soft drink companies worldwide. Owners of businesses now use social media as a tool to influence consumer behaviour, boost sales, and enhance profits since young people spend so much time on these platforms. As a result, social media features need to be taken seriously by businesses and companies if they want to survive in a cutthroat market, or continue to run their operation smoothly, and make wise marketing choices for their products. In the end, it was discovered that visual content type of brands on social media had a weak effect on the purchasing behaviour of millennials. Additionally, as part of their plan for marketing their brands, companies should create a yearly competition plan that is brand oriented to ensure that it is consistent with or relevant to their products and it will achieve its goal of attracting customers. Additionally, because the world has transformed into a virtual society in which individuals have created communities on various social media platforms, it makes sense to use specialised material for distinct groups. The media has contributed in reaching a sizable audience, quickly disseminating information, and fostering goodwill between companies and their clients. Finally, brands need to be careful when choosing the best visual content type to use to target its consumers even though the report suggests it have a weak effect on consumer purchase behaviour because changing their disposition can be difficult. This is especially true when consumers preferred video content but were being served with image content. Future researchers should focus on examining the influence of consumer attitude towards social media on the purchasing behaviour of millennials towards different brands. They might further improve the generalizability of the study by incorporating a noticeably larger sample size from a variety of sectors featuring a variety of products and services. The authors would like to express sincere appreciation to the ACT Foundation for funding this research and providing the resources that made it possible; special appreciation to Dr. Donia Waseem of the University of Kent Graduate School of Business for all of her help and support in this research endeavour. The authors appreciate all the volunteers who generously gave their time and experience, as their contribution played an essential role in the success of this research. Additionally, we acknowledge the assistance of the Scientific Research Publishing SCIRP editorial team for their support throughout the publication process. Finally, our gratitude is extended to family and friends for their constant support throughout the duration of this study. It is essential to note that the opinions and views expressed in this article are solely that of the authors and do not necessarily represent those of any institutions or funding bodies mentioned. 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International Journal of Advertising , 30, Resources, Conservation and Recycling , , Home Journals Article. DOI: Abstract The influence of social media on millennials soft drink purchase behaviour in Nigeria is evaluated in the paper. Share and Cite:. Ajibade, T. Open Journal of Business and Management , 12 , Introduction 1. Background Any non-alcoholic beverage type that is not primarily carbonated but typically contains natural or artificial sweeteners, edible acids, natural or artificial flavours, and in certain circumstances, juice is a soft drink. Rationale Marketing professionals place a high value on social media activities-behaviour relationships since they, in theory, sum up what consumers think of a product and represent either good or negative emotions and behavioural tendencies. The following fundamental research question will be addressed more specifically with potential solutions: 1 What impact does social media challenge organized by brands for consumer on social media have on consumer purchase behavior? General Objective Social media factors influencing consumer purchase behaviour in Nigeria as well as how they relate to carbonated soft drinks were the focus of this study. Specific Objectives 1 To investigate contributing visual content on social media effects on Coca-Cola and Pepsi Purchase behavior. Significance, Scope, and Limitations of the Research Understanding consumer purchase behavior in relation to social media technologies is crucial for effective market competition strategies. Literature Review 2. Theoretical Review 2. Social Media and Consumer Purchase Behaviour One of the most useful tools for raising awareness, shaping attitudes, and disseminating information to prospective customers is social media and it ultimately affect consumer purchase behaviour. Understanding and Value of Consumer Purchase Behaviour Consumer purchase behavior is the behaviors exhibited by customers while they are seeking for, obtaining, utilising, evaluating, and discarding products they feel will satisfy their own needs. Empirical Review Researchers and academics have shown a great deal of interest in social media, and as user engagement on the platform is accelerating geometrically and companies are beginning to devote greater resources to social media in order to connect and engage customers, it is now crucial to study social media. Media Theory Mcluhan proposes a communication theory called the media theory in Trotter, Summary of Findings In the theoretical review 2. Conflicts of Interest The authors declare no conflicts of interest regarding the publication of this paper. References \[ 1 \] Abdulraheem, M. Journals Menu. Contact us. All Rights Reserved. Abdulraheem, M. Alan, K. Appel, G. Armielia, A. Bagozzi, R. Barbera, J. Benson, D. Berthon, P. Boateng, H. Bolin, G. Brownbill, A. Bucko, J. Charoensukmongkol, P. Crotty, M. Deloitte Dennis, A. Dolan, R. Eti, I. Forbes, L. Hadiyati, E. Hair, J. Harrison, M. Hasan, M. Hassan, S. Hausman, A. Hennig-Thurau, T. Hesa Hongjun, W. Hoyt, D. Hyun, J. Ibrahim, B. Im, H. Jager, J. Johnstone, M. Kagoya, S. Kashani, N. Kaufhold, M. Kelley, J. Kim, A. Kim, D. Kothari, C. Kotler, P. Kumar, N. Kumar, S. Kumar, V. Li, Y. Liu, F. Liu, Y. Lundahl, O. Malhotra, N. Malthora, N. Manafe, L. McLuhan, M. Meeker, M. Mehyar, H. Miller, D. Montgomery, D. National Youth Policy Nayal, P. Nolcheska, V. Okazaki, S. Pandey, N. Pang, B. Papasolomou, I. Pell, D. Penn-Jones, C. Pettigrew, S. Platon, O. Quinlan, C. Raji, R. Rambe, P. Rapp, A. Riegner, C. Schivinski, B. Seligman, T. Shahbaznezhad, H. Shahzad, F. Sharma, A. Sharma, S. Silverman, G. Simpson, J. Sun, T. Tabachnick, B. Tafesse, W. Terziev, V. Thomas, L. Trifiro, B. Trotter, D. Ubeja, S. Wali, A. Ward, J. Weller, K. Welman, J. Yilmaz, C. Young, W.

Buying coke online in Umm Said