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By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. To browse Academia. The landforms of the Earth's surface ranging from large-scale features to local topography are factors that influence human behavior in terms of habitation practices. The ability to extract geomorphological settings using geoinformatic techniques is an important aspect of any environmental analysis and archaeological landscape approach. Morphological data derived from DEMs with high accuracies e. This study applies the first landform classification and flood hazard vulnerability of Eneolithic ca. The results indicate that prehistoric communities preferred to place their settlements for defensive purposes on hilltops, or in the close proximity of a steep slope. Based on flood hazard pattern, 8. The results indicate an eco-cultural niche connected with habitation practices and flood hazard perception during the Eneolithic period in the plateau-plain transition zone of NE Romania and contribute to archaeological predictive modelling. Engaging with Afro Spanish Activists. Link in the posters attached. All welcome. Philosophers have argued that stakes affect knowledge: a given amount of evidence may suffice for knowledge if the stakes are low, but not if the stakes are high. By contrast, empirical work on the influence of stakes on ordinary knowledge ascriptions has been divided along methodological lines: 'evidence-fixed' prompts rarely find stakes effects, while 'evidence-seeking' prompts consistently find them. We present a cross-cultural study using both evidence-fixed and evidence-seeking prompts with a diverse sample of 17 populations in 11 countries, speaking 14 languages. Our study is the first to use an evidence-seeking prompt cross-culturally, and includes several previously untested populations including indigenous populations. Across cultures, we do not find evidence of a stakes effect with our evidencefixed prompt, but do with our evidence-seeking prompt. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made. Public treasury and the fight against financial crimes, African Journal of International and Comparative Law, Mesismerni a megismerhetetlent. Log in with Facebook Log in with Google. Remember me on this computer. Enter the email address you signed up with and we'll email you a reset link. Need an account? Click here to sign up. Sun, heat and electricity. Keterampilan Bertanya Dasar Ajeng nurul Fauziah. Coca-Cola produces more than beverage brands and over 1. The communication plan is adapted regarding the market, the society, the potential, the product positioning etc. For example, they raise funds for social causes like earthquake or hurricane. Also, it always focuses on fun and entertainment as the message to be delivered. Their messages to the target market are always based on the same values: sharing, happiness, fun, tradition of coke. New marketing communication strategy suggestion: Reinforcing advertisements- Coca-cola should focus more on reinforcing advertisements stating nutritional facts supported by doctors and researchers. Because consumers are health conscious and they do look for nutritional value. Some people are involved on TV while others more on Internet and others are willing to share an experience with the brand. Cokes uses a lot interaction with its consumers throughout PR and social media advertising. Contents 1. Objectives ……………………………………………………………………………. Marketing communication strategy ………………………………………….. Campaign evaluation……………………………………………………………. Conclusion ………………………………………………………………………………15 5. References …………………………………………………………………………. Through its marketing activities a company aims at satisfying its potential customers profitably which leads to an increase in their sales growth. Increase in sales leads to more profits and more customers are attracted towards a profit making company. There are several marketing strategies organizations adapt in order to enter a market for the first time and to retain its consumer base. A marketing strategy can also serve as a marketing plan for the organization. Marketing objectives define what the company wants to achieve through its various marketing activities Blakeman, The following are the main marketing objectives of Coca-cola The coca-cola company, n. Growth of the company. Companies need to grow, but it must be profitable growth. The ultimate goal of any company is profitable growth and thus tries to perform their marketing activities in an efficient and effective manner so as to accelerate growth. Every company directs its marketing activities in such a way that the end result is achievement of maximum profit and sustainable growth. Coca-cola has been accelerating its growth since many years. Market share. The only way of gaining market share is to improve the customer base, more number of customers implies huge market share. Companies aim to attract as many customers as possible. But more market share often results in picking up more unreliable customers. Therefore it would be smarter to focus on nurturing loyal customers. Analyzing the needs of these potential customers of the company will give an in depth understanding about their demands and will thus help the company in catering to their needs. In this way the loyal customers of the company can be retained. Coca-cola has successfully earned the trust of its potential customers and is always aiming at satisfying their needs in a profitable manner. To achieve sales target. Achieving the sales target will help in increasing profits. Every company sets a certain target which it has to achieve within stipulated time. Therefore the marketing activities are performed in such a way that the target is achieved before the deadline. The sooner the sales targets are achieved, more number of customer needs can be catered. More coverage of the market will again add on to the market share and profitability. Coca-cola sets its targets in such a manner that it is able to achieve its set targets on time efficiently. Companies should strive for goodwill Bloch, This will enable the company in earning a higher return than the cost of capital. The more efficiently a company a company caters to the needs of its, customers, employees, partners and investors, the better will be its reputation in the market. All the marketing activities are thus directed towards gaining the trust of customers, employees, partner and investors in order to earn a good reputation in the market and maintain the same. Coca-cola has so far managed to maintain good reputation in the market even after being critically evaluated many a times Dudovskiy, The company values its critics and improves accordingly and maintains its goodwill. Global customers. Efficient and effective marketing helps in gaining the trust of customers across the world. Coca-cola through its effective marketing techniques has so far been successful in gaining and retaining the global customer base. Communication objectives: Communication enables a company to reach out to its customers and interact with them. Maintaining a good rapport with the customers by maintain communication connection with them helps in promoting products and services and building brand awareness. Communicating with the customers on a regular basis will help in retaining customer base. Marketing communication is all about staying in touch with its potential customers and conveying the message about its products and services to them Kennaugh, n. Communication objectives define what the company wants to achieve through its various advertising and promotional programs. The main objectives of communication are Kotler, : Creating brand awareness among target customers: Market communication aims at creating awareness about the product among potential customers. Marketing communications such as advertisements and direct marketing, sales promotion, internet marketing etc can inform consumers about a company's products and services. This creates an image in the minds of customers and motivates them to purchase the product. Advertisements such as magazine ads are designed to follow the AIDA, or attention, interest, desire, action, principle. Most companies make catchy statements in its ads so as to capture customer attention and induce them to buy the product. Coca-cola has adopted innovative advertising strategies through which it has successfully captured the attention of a large number of customers Blatchford, Its slogans are always directed towards happiness, enjoying life, sharing etc, which has attracted a large chunk of youth population. Persuasion: Any marketing communication activity aims at persuading the customers to try the product. Persuasion influences the attitudes, feelings and beliefs of customers. Coca-cola has succeeded in influencing to a greater extent. Increase productivity: Effective communication with the customers, partners, employees, investors etc helps in anticipating the problems and making marketing decisions accordingly. It also helps in coordinating the workflow without any communication gap among the superiors and subordinates; this will thereby lead to smooth functioning of the marketing activities. Moreover communication results in developing a good relationship with the customers and to promote the products in an influential manner. All these ultimately results in increase in productivity. Coca-cola has adopted effective communication techniques which enable the company to accelerate its productivity Blatchford, Informing Management and Executives: Some marketing communications are designed to inform other managers or executives about happenings in the marketplace. So that they will be able to direct and control the managerial activities accordingly. Informing Investors: Marketing communication often involves creating corporate brochures with the company's annual financial data for shareholders and investors. Coca-cola has a lot of potential investors. Understanding the market condition: By communicating effectively with the potential customers, partners, investors etc, a company can draw inferences on the present market condition. This analysis will contribute in knowing various profitable opportunities and also the market threats competitors. The company can thus manufacture products on the basis of the information available on the present market scenario so as to minimize the loss and make maximum profits from new opportunities in the market. The market analysis techniques of coca-cola are framed in such a way that it helps the professionals in capturing the market information without missing on any. Effective decision making: All the marketing communication activities ultimately result in making effectively decisions for the successful functioning of the business. Coca-cola is one best example in the beverage industry for making profitable decisions. Marketing communications strategy 1. It is a form of marketing communication which involves the use of mass media, for example magazines, newspapers, billboards, radios, television and other forms of media. Advertising is very important for coca-cola since it has a huge customer base globally. To reach out to all its loyal customers with the new launches as well as to inform new customers about all its products coca-cola uses influential advertising techniques. The company uses such slogans which hits the target audience emotionally and encourages them to buy the product. Company introduces different innovative themes and concepts to sell their product and advertises mainly in electronic media and out of home advertising. These advertisements help in creating awareness as well as building brand image. Big celebrities of film industry as well as sports stars mainly become the brand ambassadors of the Company. Throughout the years, the slogans of the Coca-Cola have been memorable. Mediums of advertising Print media: Coca-cola ads can be seen in various newspapers and magazines. When special offers are introduced or new products are launched then the company posts catchy ads on the entire cover page of the magazine or one full page of newspapers. Therefore all those who read newspapers or magazines can never miss out any influential ads of coca-cola. Point Of purchase advertising: Posters and stickers are displayed in various stores on the coca-cola brands and new launches. When customers come to buy some coca-cola products or any other products such posters and stickers catch their attention and may induce them to buy more products than what they had planned before seeing the posters Point of purchase advertising includes: Posters and Stickers, cooler, Freezers, Display racks etc. Television commercials: Television is the most common platform which unites all the potential customers, partners, investors etc. Therefore the ads aired on television will reach the maximum number of target audience, even more than other mediums of advertising. Coca-cola has always aired attention seeking television commercials. Outdoor advertising: Outdoor advertising involves posting ads on billboards and hoardings. Coca cola is very much conscious about their billboards and hoardings. The billboards and hoardings of coca-cola can been seen in every nook and corner. Coca-cola makes sure that its hoardings and billboards are present in urban as well as rural areas. Direct Marketing Coca-Cola uses direct marketing in many ways. The company has partnership with various theatres, restaurants, multinational organizations etc. Therefore, when a customer orders a drink, the only brand the restaurant offers is Coca-Cola, which forces them to buy a drink from that brand Zhang, Jiao and Ma, By doing this, Coke forces out other competition, and keeps the restaurants, or other businesses, purchasing their product over and over again. Also in many Multiplexes coke is the only brand available, so the people are left with only one option and in this way coca-cola succeeds in making the customers try out all its new launches. Various MNCs call meetings on a regular basis, and the companies having a tie up with coca cola offers the same brand to the delegates during the meeting, this is another way of promoting coca-cola brands. Coca Cola also sponsors various sporting events around the world in events like Cricket, Football, and Motor Racing etc. Internet Marketing Coca-Cola uses the internet to promote its products. The company has its own website, which is user-friendly. The website has various attractive features which encourage customer interaction, it allows customers to become interactive through various games, contests, shopping, and through a special section of the website that enables consumers to find out how they can help their community. The customers are even allowed to give their feedbacks on various coca-cola brands and also their suggestions for improving the product. Also in the modern era of communication and social networking, the company uses various social networking sites like Facebook, YouTube, and Twitter to connect with the consumers. There are coca-cola communities which also posts new launches of its products, so the attention of a large group of young audience are captured though internet advertising. V and are always busy online for official or other purposes. So while doing their work, ads are flashed on various websites, which informs them about the product. Sales promotion Sales promotion is used to boost up sales quickly and gain huge customer base. Sales promotion helps in boosting up the sales quickly for a limited period of time, this is done by offering attractive schemes so that more people are encouraged to buy the product. Coca-colas sales promotion is oriented towards consumers and trade. Public relations Public relation refers to non personal communications regarding an organization, product, service or idea. It involves maintaining public image for high profile people, renowned businessmen, reputed businesses and organizations etc. The company has succeeded in creating a public image. This will motivate others to purchase the product, resulting in increasing in sales of the company. Public relation is a function of the management, it evaluates public attitudes and beliefs, identifies the policies and procedures of an individual and organization with public interest, and on the basis of these understanding, it frames plans and executes a program of action to satisfy the needs of target customers or organizations to earn public understanding and acceptance Ferrell, Freidrich and Ferrell, Coca-Cola has developed its website in such a way so that it can address law suits, rumors, stories, new products, and activities efficiently. There is also a section of the website devoted to investors. Here, current, or future, investors can access financial statements and understand the financial position of the company, this will help them in making correct investment decisions. Personal selling Coca-Cola has many salespersons. These are the representatives of the company who reach the customers and create awareness among them about a new product or service and sell the products to the customers. These salespersons build a relationship with the customer, so that if the customer is satisfied with the coke product can contact those sales persons again to buy the product. These salespeople promote their product to different customers within their regions, and once they sustain a customer, they sell their products to them and service them many times per week, if required. Thus these individuals form close relationships with the customers in order to continue business with them. Thus though minimum, the company also thus have many sales people for personal selling. Campaign Evaluation Coca-cola has successfully implemented all its communication strategies. This has helped the company in gaining customers and also maintaining a good rapport with the potential customers. Evaluation of the Advertising strategy Coca-Cola advertisements have been devised according to the messages they aim to convey to its target audience, and images, words and sounds featuring within them have been developed by marketing professionals in a perfect way, in order to serve the purpose of attracting maximum people. Messages sent through images, words and audio materials promoting Coca-Cola are intended towards a happy life. Coca-Cola helps to best satisfy the thirst, drinking Coca-Cola is stylish, and drinking Coca-Cola is part of a lifestyle. Through its advertising strategy, the company tries to communicate a message that this drink satisfies the thirst in the best possible manner and this encourages millions of people per day to consume coca-cola. They thus are in a way trying to point out that the advertising strategies of coca-cola are misleading. Evaluation of Direct marketing strategy The company has successfully implemented this strategy. Its partnership with various theatres and restaurants has created this habit among the customers to drink coca-cola products often. Evaluation of internet marketing strategy The internet marketing of coca-cola brands has succeeded in capturing the young population as well as other professionals who are mainly working online Marxt and Hacklin, Coca-cola website has enabled people to share their views and suggestions thus enabling the brand to modify their products as per customer needs and wants. Evaluation of sales promotion Coca-cola offers attractive schemes during various seasons which help in gaining more customer support. Such sales promotional activities increased sales to a greater extent Evaluation of public relation strategy Through this strategy coca-cola has succeeded in creating a public image. All those who try a new product are so satisfied with the new launch that they encourage others also to try it through word of mouth. Evaluation of personal selling strategy A large number of sales representatives of the coca-cola company are successfully creating a good relationship with its customers and motivating the customers to buy the product again and again. Thus this strategy is contributing efficiently in increasing sales. Evaluation of the success associated with the marketing communication initiatives Integrated marketing communication assessment criteria helps in assessing the efficient implementation of the marketing strategies, it include customer loyalty, market share, and the amount of sales revenue that was generated from the marketing campaign Aydin, Cetin and Ozer, When evaluated on the basis of customer loyalty Coca-Cola marketing strategies can be considered to be highly successful. There are millions of people worldwide who consume Coca-Cola on a regular basis. The extent of efficiency of Coca-Cola marketing strategies can also be evaluated on the basis of its market share. The company is selling its products in more than two hundred countries. The internet marketing campaigns can be evaluated by application of a different range of assessment tools such as the total number of unique visitors to the website, length of visit to the website, free search engine results, paid search engine results, total number of feedbacks received through the website etc Ge and Wang, Hence the evaluation of each marketing campaign proves that the campaigns are very efficient and are contributing to the achievement of the ultimate aims and objectives of Coca-cola. Conclusion From the analysis of the marketing communication strategy of coca-cola, it can be concluded that the company has successfully implemented all its strategies efficiently and effectively and is thus accelerating its growth every year. Thus it can be said that For any company to reach operate successfully and attract more and more customers it has to adopt the most efficient promotion mix. This analysis shows that the company is using its promotional mix in an effective and efficient manner. That is the reason why Coca-Cola has captured the global market and is one of the most valuable brands across the world. Corporate Social Responsibility activities play a significant role in building up goodwill. Coca-cola is efficiently performing all the activities directed towards corporate social responsibility The Coca-Cola Company, Budget Boundless, n. Blakeman, R. Lanham, Md. Blatchford, J. Manifested Marketing. Boundless n. Determining a budget. The Coca-Cola Company. Research Methodology. Cengage Learning. Ge, C. Kennaugh, C. Develop a marketing communication plan. Microsoft Office. Lindgreen, A. Marxt, C. Marketing Week. Marketing Objectives and Marketing Budget Template. Company Reports. LK 3 1 Menyusun Best Practices 2 mi nurulihsan. Particularism and Universalism Mogobe Ramose. Primary cardiac tumors in infancy John Buchino.

COCA-COLA: AN ANALYSIS OF CURRENT MARKETING COMMUNICATION STRATEGY AND A NEW STRATEGY SUGGETION

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This chapter examines the role of energy in the economic growth of ancient Greece, with particular emphasis on the impact of the cost of transportation. It first considers the different sources of energy in the Greek city-states, including heat generated by the sun, wood, and charcoal, before discussing the question regarding the cost of energy and the economic conditions for using steam engines during the period. It then explains how wind energy contributed to economic development in the ancient Mediterranean world, and especially in the Greek city-states, by dramatically lowering transport costs and transportation cycles. It also explores how connectivity emerged between Mediterranean countries and concludes with an analysis of overland transportation via roads, the role of ships and ports in maritime transportation, navigational techniques and the construction of artificial ports, and projects aimed at digging canals and building portage routes. 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