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By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. To browse Academia. Handbook of Intercultural Communication and Cooperation, The purpose of this research was to analysis the efficiency of global strategies. This paper identified six key strategies necessary for firms to be successful when expanding globally. These strategies include differentiation, marketing, distribution, collaborative strategies, labor and management strategies, and diversification. Within this analysis, we chose to focus on the Coca-Cola Company because they have proven successful in their international operations and are one of the most recognized brands in the world. We performed an in-depth review of how effectively or ineffectively Coca-Cola has used each of the six strategies. The author used electronic journals from the various countries to determine how effective Coca-Cola was in these countries. The paper revealed that Coca-Cola was very successful in implementing strategies regardless of the country. However, the author learned that Coca-Cola did not effectively utilize all of the strategies in each country. Non-joinder of mortgagor necessary party renders suit incompetent. Crises, Epidemias e Fome. Published with Melanie Simpkin in R. Van Dyke and R. Bernbeck eds Subjects and Narratives in Archaeology, pp. Boulder, CO. Infection Control and Hospital Epidemiology, Log in with Facebook Log in with Google. Remember me on this computer. Enter the email address you signed up with and we'll email you a reset link. Need an account? Click here to sign up. Consumer Culture Ines Kuster. By Teresa da Silva Lopes. New York: Cambridge University Press, An Anthropological perspective on how the Coca-Cola Company pursue their aims locally while interacting with the global economy. Mark Newman. Reverse glocalization? Marketing a Turkish cola in the shadow of a giant Yesim Kaptan , Dr. Filiz Cicek , Christine Ogan. Mortgagors must be joined in suits Mr. Karim G. Strategy and Transformation MBA Examine the arguments for and against the increasing homogenization of consumer tastes. This amalgamation theory is gradually being grilled. Though, there is mixing of national wealth but still considerable disparity of consumer behaviour is seen around the world. Along with homogenization, variation exists in customer behaviour; in buying of packaged goods, in utilization of durable items and in association with mass media. With blurring boundaries of GNP per capita of the nations, culture is a strong example for clarifying differences Mooij, The essay will send light on the pros and cons of the swelling homogenization of consumer tastes and its impact on the current businesses. Paradigm Shift In 70s the market segmentation strategy was outlined as standardization against adaptation, in the 80s it became globalization against localization and in 90s it was global incorporation against local receptiveness. And the ultimate problem was whether the world-wide homogenization of consumer tastes permitted global adjustment of marketing mix and dot com boom added a new turn to the long-standing argument of unparalleled global market Rao, For illustration, Twix Cookie Bar Company did their world-wide promotion with a new international public relations agency, Grey Worldwide, after analysis this approach does make sense for Twix. On the other hand some companies took the opposite path, Coca-Cola in India captured local soft drink manufacturer namely, Thums-Up to compete against Pepsi in the market. Coke had to come to the grounds with contradictory truth when acquiring the local market overseas due to the buying pattern of consumers that depends on the income and nationalistic behaviour of the customers and they spend more money on indigenous beverages whose tastes are not the part of the Coca-Cola Company Rao, Homogenisation- Friend or Foe to Business Levitt claimed three decades ago that new technological developments will lead to homogenisation of consumer needs and wants as customers were likely to have typical products of high quality at lesser price in contrast to additional personalised, high priced items. His claims were built on the supposition that customer behaviour is sensible. But, it is not every time that customers make rational purchase decisions that boost utility. In order to yield maximum benefits from the homogenising consumer taste, it is highly crucial for the businesses to understand the culture of the target buyers. Neglecting the impact of culture on business has led many businesses to consolidate their operational and marketing strategies, instead of boosting the efficacy and has caused decreasing profits. Best example is of Coca-Cola, when in the year the company focused on getting close to local markets due to reduction in profits. As of earlier their focus was on the standardisation of practice and less emphasis on local sensitivities in order to stay lucrative Mooij, Homogenisation of user habits creates cost benefit to the business and calibration of the marketing mix in a practical way. If the business is not standardising, it means they are out dated Levitt, As the standardisation is necessary evil for the sustainability of businesses Cassinger et al, International marketing strategy has recognised a rise of fiery argument on the design and application of global strategies. Adaptation and standardisation are the two outlooks that control the argument on the strategic marketing. Those who support adaptation claim that even if human requirements and preferences may be alike globally, but the variance in cultural and environmental features remarkably effect the buying behaviour of the people around the world. Hence, global strategies where the same merchandise are sold in the same method all over are seen as unsuitable. On the other hand, those supporting standardisation confront that inclination towards modernism is leading to a homogenisation of consumer taste around the world Cassinger et al, Technological developments have played a crucial role to reach the international markets and blurred the dissimilarities in standard of living. Hence, strategies involving standardisation of marketing techniques have provided the desired results. Convergence of technology and GDP per capita in the first world nations have touched the maximum number of populace, they can purchase plenty to eat and have extra earnings to spend in new technology and other consumer durables. Hence the countries will have same market penetration of such products, but what individuals do with their belongings does not unite, as most of the consumer behaviour diverges through borders. More the convergence of national wealth across nations, more its explanatory influence decreases Mooij, It is assumed that communication on the global level formed a global, homogeneous consumer taste. In advertising, global consumer culture is signified as a collective sets of utilization related signs product categorization, trademarks, utilization pattern that are important to segment customers. USA is the hub for the flow of mass media programs and it had played a crucial role in the development, knowledge and division of such intake signs. Hence, these signs of world-wide consumer taste are just Americanisation, whereas in USA these signs are just local. After analysing the advert samples, just 5. Therefore, the homogeneity is not based on the world-wide signs of consumer habits Mooji, Merging or Separation? Technological development and fading income gaps across nations will not lead to homogenisation of consumer habits but instead it will cause heterogeneous consumer taste due to variation of cultures. More the income of consumers converge, the index of value dissimilarities will become robust. Hence, due to this understanding the national cultures and their effect on the customer behaviour is crucial. Marketing and retailing strategies for one part of the world cannot be applied in other part of the world without adaptation of local values and buying pattern of the consumer Mooij and Hofstede, In the 21st century there has been a lot of homogenisation of consumer taste due to internet and fast media, good example for this is the MTV, teens in America, Europe and Asia have developed the same taste of music, favourite pop starts and the life-style of the generation Y which is far different than their predecessors Mooij and Hofstede, Retailers from UK and USA neglect the cultural variation when taking business to overseas market and they tend to forget retailing is a much localised concept and needs to look into sensitivities of local consumer. Moreover there is very less evidence suggesting consumption patterns are converging across nations Murphy, The supposition that economic conjunction will lead to homogenisation of consumer habits in only held by circumstantial proof and the data available is based on macro developmental settings such as number of TV sets, telephones or cars per people. Even this data is only from the developed nations, if compared with developing world there still exists a huge difference Mooij and Hofstede, According to Sheth and Maholtra the range of international customer culture is accustomed by the world-wide drift of distinct national resources. Due to globalisation the cultural mixing multiplies through landscaping processes that has led to a swelling awareness in self-productive process, not least over utilisation Kjeldgaard and Arnould Hence global consumer taste consists of amalgamation of desires, preference to have an identity via material signs and symbols, curiosity to imitate and desire of a market-intervened physical world of standardised portraits of better life style Sheth and Maholtra, The likelihood of a worldwide business strategy and emphasis on commercial, national and ecological variations between countries has weakened its application. In the table above it acts as a mediator between the global and local strategies. In the current scenario multinational companies are going through tough waters in decision making in terms of what business strategy to opt, looking at the marketing strategies on international level the focus is to increase standardisation, homogenisation and integration of marketing processes all over the globe Luigi and Simona, For the global marketing analysts they must put emphasis on the volume of problems the business face when developing and deploying a global marketing strategy to make sure their products will be accepted by the consumer those are bound with different perspectives in terms of social, cultural, political, economic and ecological differences Kotler, Homogenisation of consumer taste is directly linked to the marketing and promotion of the products and services, hence MNC marketing experts need to overcome the challenges of creating new marketplace and device advertising strategies capable of delivering efficiently to the diverse target customers. To aid this hefty work, various conceptual frameworks have been designed to regulate these efforts, could be either by globalised or localised or combination of both Luigi and Simona, Source: The Glocal Strategy of Global Brands One of the reasons behind homogenisation of consumer taste is the adaptation of glocal strategies, which ensures the standardisation of some basis features and localize the other features of the strategies to penetrate in the global markets. This type of marketing tactic represents both the model of untainted international marketing strategy and the acknowledgement of localised problems in the marketing events. In this type of strategy function heads for certain activities act on local basis to stay lucrative in new markets. Businesses have global strategies and corporate strategies serving two different purposes i. For the business it is an accord and balance amongst the diverse levels of marketing operations and strategies. Due to these phenomenal actions products gets the maximum market share. Besides companies are leaving no stone unturned to meets the demands of the market in order to gain competitive advantage. Corporations have become more innovate to penetrate the markets world-wide. Researchers from the academia see globalisation as a threat to cultural identity, for the supporters of homogenisation theory, international products are Trojan horses that help transnational organisations to inhabit local ethos Falk, Today what we call modern products are nothing but the end result of modern civilizations. Thus, these products are balanced in a way that they are relevant to use, and consumer have a value for utilisation whether the quality and performance match their price tags. Also, these products are meant for the cosmopolitan life, they are present date with appeal of exhaustive innovation that has no attachments from past poor period. As a result, every consumer in the post-modern era desire for technically innovative, spotless, modern, simple and sensible products. But, all present time products cannot be looked upon as universally acceptable Cassinger et al, If the end by-product of globalisation is homogenisation of taste, then the query comes up, who is globalising who? To answer this, a mirror image concepts of homogenisation and hegemonisation were introduced by Mazrui , as we are familiar with the former one the later on is absurd awareness of power from another culture or society in a specific nation or in a specific society. It is also the rise and association of hegemonic hub, i. It is the 19th century considered as homogenised by some researchers Mazrui, However, the way people dress is globalised and that too in western style, jeans and suits; it is hegemonisation. The culture of globalisation has become a one way process, developed world can be perceived as institution of western culture that fascinate cultures of developing world through rigorous marketing actions, therefore these activities eventually leads to a global conjunction of habits and favourites Ning, Therefore, it is rational to say that intake of homogenous merchandises simply denotes the course of hegemonisation, organisations are pushing hard for homogenous merchandises on the international market and not essentially homogenisation of taste. Yet, by stressing that homogenisation of taste unavoidably leads to the uniformity of merchandises, Levitt assumes that homogenisation practice is in a direction to authorize standardisation as global strategy. Another factor that stimulates homogenisation of consumer taste could be the regulations of world trade. Since last decade, many countries have relaxed their trade rules by eliminating trade obstacles giving sponsorship to overseas businesses. Further to the swelling trade capacity, the increasing foreign direct investment FDI especially in developing countries has more assisted the homogenisation. The on-going advancement from the domain of separate domestic marketplace towards international arena is being propelled by the determined powers of homogenisation of consumer habits and the strategic benefits for the business being on the global platform Lee and Tai, Source: Journal of Social and Development Sciences In a study by Nezakati and Akhoundi they suggested there is a considerable amount of connection between the homogenisation and heterogenisation in terms of marketing strategies focused on standardisation and customisation, in the above figure are represented with H1 and H2. Findings and suggestions In the current era of more wealth, forecasting and clarifying consumer behaviour dissimilarities through nations is vital for the transnational retailers. Business expansion to the nations with diverse culture can be risky if not adapting to their values. Recognition of e-commerce and online business differs through ethnicities. Cultural features such as the level of insecurity evasion and long tenure placement in a certain would appear to be possibly valuable when categorising nations as to the potential of online business. To make sure that the strategy will work in a specific market, market test is done for the launch of new product or new retailing framework, businesses need to be aware that it is not necessary that the same approach will work in another country having different ethics and values. Hence the nations can be categorised on the basis of cultural dissimilarities. People nowadays have more wants than needs and want international and national brands, hence to meet such consumer demands, companies can make them feel the taste of both products. Moreover, people have become more attached to their ethnic items as it has become easy to find the preferred product anywhere in the world due to e-commerce and faster transportation. For this purpose business can exploit glocal strategies till end-meets Luigi and Simona, There are few fables related to international marketing strategies and advertising that conjunction of consumer behaviour, the presence of collective ethics and universal societies with alike principles. For selected durable merchandises and innovative technologies at macro level, nations are uniting so the taste of consumer as well, but at the same time they separate on the basis of how the products are being used. References A. Mazrui, Ali. In European Perspectives on Consumer Behaviour. Cassinger, U. Johansson, J. Grundberg, P. Svensson and A. Sheth and N. Kjeldgaard and E. Studies in Business and Economics, 5 3 , Pearson Prentice Hall Publishing. Wan Lee and S. International Journal of Emerging Markets Vol. Nezakati and M. Journal of Social and Development Sciences Vol. Schuhmann - Freckenhorster Heberolle Roland Schuhmann. Eleven minutes and forty seconds in the Neolithic: underneath archaeological time Exegesis and Exposition of First John 3. Effect of high-intensity training on endothelial function in patients with cardiovascular and cerebrovascular disease: A systematic review Christina Kruuse. The market organism: Long-run survival in markets with heterogeneous traders D. Cervical spine mechanics as a function of transection of components Augustus White. Related topics Strategy Business.

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Buying coke online in Korcula

Panos talks about his experiences as a smoker, how he quit smoking and his Allen Carr journey. We also have the segment, Addiction Central. John and I are hearing from listeners who have shared their success stories, and we also have some questions around habit verses addiction, cannabis use and sugar use. So, Panos tell me, how did you get into smoking? We bought a packet of cigarettes and we were growing up fast by having a cigarettes So only initially we, you know, had that experience that everybody almost have and that the cigarettes was bitter or I mean the taste. But it seems we, we thought it was something naughty and something we, we we will enjoy eventually doing because everybody was enjoying it. So you try to get ahead and eventually we start liking it. Obviously, you know, I started by my own pockets and it was there smoking everywhere. I was up to three and a half packs a day. I remember like I was one of these smokers. We the cigarette is I mean there was nothing about his is I cannot even believe how I slept with the whole the whole smoke in my bedroom. Even they go outside to smoke as well. So at least they realize how awful the cigarettes may smell. Only other people can brainwash you by the information they give you and how you grow up. I mean, the vile taste is never changes, is always the same. Are they quite restricted? Three years ago it was a difference I used from round the world of Allen Carr. They send me a video of our health minister smoking in them and yeah, in the minister as a place and I thought it was disgusting. It was like appalling because it was the Minister of Health and he was smoking in the building that he was not allowed snog. So inside the buildings in public transport is strictly no smoking. Everybody was smoking. I was one of the people they say I die with holding a cigarette in my hand. It was the I was thinking sometimes that if I stop smoking, what what why is the reason to leave now is the pleasure of life and put it this way, I was a chain smoker. I was sprinter from seven to about 15 just before I started smoking. So I was really running every day for about calories for very quickly. So I think no to anybody out there that they smoke a lot. I think they have to have the built their the lungs and the and Yeah. And the body as opposed to be able to inhale so fast and smoked so much. I was 25, then I was 30 and then when I passed 30 I became It was that when I was coughing I was having some mum. And I think, you know what? I have to do something. My chest was hurting and eventually I had a trip. I was going on holidays and I came to London amid a friend of mine for, from, from Italy. My God, I forgot to buy from duty free. It was like I could not believe the price at the time. No, no, no, no. I want to have the control. So anyway, I went to the to the court, to the court to having cause a seminar and you sit down and you from the even before you arrived the seminar, you wondering what will I hear? And I think the catalyst in the whole my decision to go to the seminar was when he mentioned that I will smoke throughout the seminar you gave smoking. So I went to the seminar. It was either have I smoke, is the other not happy? I can tell you because if we were happy there were no reason to be there. So we were all said our little story and no. Why cross or sees it? How could it not? Not suit. I think is. Is my study done? Anyway, I left and I was delighted. The only thing I remember is like every time I saw a cigarette, a smoker in the streets, I was giving me the number as it go. There I go there. You can make it with. Do you think sometimes to stop smoking? Every says yes. But if you go and say, you know, take this, you can stop smoking. Do you say, oh, I was a smoker. Oh, do you like smoking? And you will tell you like, Oh, sometimes. I most of the times adorned. Would you say? I think what struck me was that first that it was that I was I think that says I think that it was what it struck me, that it was my choice, that I was smoking. And I thought, Oh, hold on a minute. Can you just repeat that and explain to me? And you think like, Yeah, oh my God, I know you realize. And once you grip of God, you know, like, hold on a minute. I might do something that you really want. Of course I am. If I was ever a smoker, why I was there, why would you quit smoking? And then one, as you say, though, all the doors, you know, suddenly that came together and you can see the big picture, you know, exactly the puzzles. But it always passes there. And I think it was the method that volunteers doing. You put all the puzzles with instructions on where to go. And then once you see the whole picture, which you started, you can not believe how you managed to fool yourself to let you like smoking, that you enjoying it as your own choice. You, you, you is you deciding to kill your body and you have all that stinking as and you know you you lucky you pay for it. That you pay for it. Sounds like, oh, Alabama prison. Am I really? I mean, come on. Yeah, of course. Like, you know what? Yeah, absolutely right. But it takes some time. No, I can see clearly that it was, you know, it was the most stupid decision I made in my entire life, you know, to start smoking. I was forced to small to stop smoking like, you know, if I was sick or that got cancer or, you know, a heart stopping, you know, that. So I stop long before that. Or always good. And you say it took a couple of months, you know, after you quit smoking, then you got a bit of a realization, maybe with a bit of time and distance you your perception you could see clearly. You know, I really did get away with, you know, something quite awful. You know, I got away from something that was terrible. But in the in the few months leading up to that realization, how did you feel about not smoking? Were you trying to was were you using willpower to not smoke? Were you struggling to not smoke? I tell you, as you know, the realization as I said before, it was coming through observing other smokers, because then, you know, you could see yourself in the past you were saying exactly what they say. And nobody all the smokers are there. Oh my God, I was one of them. I was doing I was saying exactly the same things that these my friends were my friends. Some of them. And willpower. But when it was mentioned in the seminar. It was like blink. It was like magic. And when I became a therapist, I thought I was the only one. Maybe that. You know, that magic happened, but I could see it happened around me all the time, which is very, very, very nice to be able to, you know, transfer that magic about the world. Why did you why did you become a therapist then? And why did you like it? So what happened is that, you know, Greeks, big families, basically. So I was Easter, I was in in my hometown in Rhodes and you know, thing the Easter table is filled about 30 people with like, you know, uncles, aunts, cousins, you know, name. So and guess what? It was like I sort of smoke. And I said, oh my God. I thought, whole lemonade, you know. What do you mean lucky? So I dropped that. And then the other one, they said, Oh yeah, we know we could stop smoking as well. So it was different. So it seems like it was everybody was interested of what did I do to stop smoking? I say, okay. So I did try to find out, and to my surprise, there were not a Greek language for the method. So I thought, okay, so I wrote in. I said, Well, you know, do you know anybody? None of it was available in Greek. My name is this these. So all my family still smoking everywhere was very keen because they wanted to stop smoking. So I said, okay, So we tried it. They all my friends and I had known smokers, all my families and smokers. So that month I was very I was preparing myself. What if they do that? What is it that happens? What do you gather happens? What if they say that? Or these are the other? So I was not. I was prepared for almost everything. They I mean, anybody could reach out to me and say, oh, you know what? Why do I do that? And so how long ago was that then, Panos, when you first started doing the therapy? How long time ago it is. So is You know, taking the message out to Greece and transferring the magic? So actresses, actresses, singers, famous people in Greece, businessmen name it is like these CEOs, different companies is amazing. And the reason is because everybody has their own create your own world about smoking. Sometimes we have some smokers, they walk to the seminar, they are arriving and the moment they arrive, the first thing they say, If I stop smoking, everybody will. We then in the method spread like wildfire in Greece, we had a lot of companies join us to do that. And do you do them do you do them all over Greece then, Panos Yes. And online as well. You know, we have now a lot of smokers. They are the classic ones, you know, the cigarettes. They come with the ICOs. Once if they attended the seminar, they realized that, you know, you are nicotine addicts. Now, regardless how you take the nicotine, you still an addict. And then they get it. But but my question all the time is when they arrive, they try to defend themselves. My always my question is, if you enjoying it, why are you here? Um, when I was surprised me when I was smoking, I was overweight. I lost weight as well. Every now and then I go recycling. So the Greek smokers are in safe hands. So thank you very, very much. Lovely to see you. Since just addiction. I thought we should use both of them. But this is going well with loads and loads of questions. Come in, come to Paul, to Allen Carr or call somebody. I mean this is really important I suppose that listeners think, yeah, tell us what, what you want is. I think so. Should I get credit? Look, a couple of things to start off with. Because most people read the book or watch some of their program will come to a seminar beforehand and Daily Show to generally find a way their way into these sort of groups which can give the impression that all these people are struggling with it will actually a tiny, tiny number of people out of how many millions are all around the world being successful. Anyway how we got here. So this is from Joe, who I think is in the UK. I stop caring about playing music now. I have my favorite pastime back. Since learning during the in-person session, nicotine is like a toxic relationship that never did anything good for me. Everything of myself, everything and everyone. I was describing. It brings me tears and joy to say my whole world has changed a lot and the wonderful team have saved my life. So putting the money away and saving a fortune. And another short shortish one. I thought just because you that were quite interesting. This is from Fernanda in Quince, Ecuador said South America 16 years ago used to be a smoker more than 20 cigarettes a day. I would like to learn the methods so help people to quit this terrible addiction. Is there any way to be part of that? I like hearing about it. And so now I find it very interesting. But I am you know, this is my. Maybe I should focus on delivering better, you know, a more smooth reading of the feedback. Okay, okay. Well, we got here. We do have loads of people on that have really? Okay so this is last week some of the find some smoke since I was 14, but on a sober day, you found myself never really going over five cigarettes a day. I smoked a lot of weed from the age of 14 to 21, but found it easy to give up once it turned on me. When drugs and alcohol come into play, come into play. I could easily smoke a pack a day. Cravings have increased over time. Of course, I enjoy combined with other things, so I think with single smoking and drinking, smoking and doing this or whatever else, but not so worried, not supportive. Will this help? Because I went so far to improve my reading first attempt. But it is reassuring for them to know that we have so many big, big musicians come along who say, you know, they thought it was they relied on it for their creative process. I think with the method as well. And, you know, I was amazed because, you know, loved Chrissie Heine when I was a kid, one of the first solo singles of Bull Bros in pocket. You know, you can be who you are without without the drugs, without that smoking, without whatever says good. They just bring those answers out, really. But in terms of addiction versus habits. I think what that what that process illustrates is what we say is the the physical withdrawal from the drug is very mild. So they can go days, weeks without smoking. They do enjoy it. They get something from it, which, you know, a week or two after they actually take it, a drug that can clean all that time. That is the addiction. Somebody goes a long period of time without cigarettes or whatever. They just prove that the withdrawal, they go through withdrawal complete withdrawal, any problems at all. Then the the next part to covers is to understand, you know, why you believe you get something out of that drug. So just look after yourself from that point of view, okay? I would mix with tobacco, read a couple of more times, go free again, and got hooked again, again through joints with tobacco in Meredith scribes speaking through the rubbish bin two or three times after quitting. Skimmed the book twice more, stopped for a week or two and tried to use a notes of taken from the book to stop as well. What sort of. Stop, stop, stop, stop kind of situations from matter. And I think that that is an issue people have and it becomes almost a cycle. And of course, easy way to quit smoking just in terms of joints, those of us I live listeners probably are familiar that the facts in Europe and other parts of the world, people mix marijuana or cannabis with tobacco and smoke it together. So, you know, no judgment. These are both. Have it be hot knife. It whatever you want to do with it. Other joints floating about that they all got away with it. They know can have this wrong in Ireland. But gradually the gaps between these movies get closer and close together. Eventually you go back to smoking. Certainly, Sessions say not one powerful one. So you come across that process often in seminars as well. Nicotine is is what you want to be free of. Just call time on it completely. You know, have it be always a pipe or whatever. So we provide that kind of advice. Sure, you get free, you make that decision. The principles of in terms of withdrawal, everything else exactly the same. We have sort of seminars for that for that as well. If people come to us say, Can you help me with this? And invariably we can. And there are plenty of people out there who, who, who get to the point where they want to stop using weed and struggle and they need some help. And the next question is from Glenn in Sydney, Australia. So which is great. This sort of claims to do in particular. Question Addiction seems to be such a large part of my life. Having kids, both cigarettes and etc. I still struggle with daily substances like coffee and sugar. We break it down into good sugar and bad sugar. And the name of the book, The Synchronicity and Within that good sugar, bad sugar is good cop, bad cop, that kind of thing. Of course, you see sort of so many problems. And and therefore, because you continue to sort of consume sugar, you continue. They make sure they keep the good stuff and get rid of the bad stuff because of carrying on taking in sugar of a particular type. And I talk to Glen about the the rumble strip tremor, the rumble strip to three or 4 minutes familiar with that. It puts you straight back into the straight. You might get sugar into your, into your body but like you say John, if just treat it like that because your body will react, you will know and so treat it as that little warning to kind of nudge right back into the the correct lane, the path you want to be on. And people, quite understandably, they they think, why should I adopt that kind of hard and fast rule when it comes to stopping sugar? You can you can be a bit more forgiving when it comes to to the sugar. The rumble strip, the calling. No one, no one ever always drives along the rumble strip has been very uncomfortable. So I think maybe that is a changing thing. People are kind of toying with a bit, a little bit more. But but there we go. You have to spend money. So, okay, if you like good sugar, bad sugar, good, bad. I mean, the gambling method has helped so many people. I heard these organizations like Gamble Aware or whatever, and the websites that they will all sort of pay lip service to it, really. I mean, the funded by the gambling industry, I think it was Gamblers Anonymous and I found them out just to try to check it out and see. It that makes it really very, very difficult. So having, you know, produced produced a program is really, really well received. I think the book online video program. And if you notice, the gambling adverts all use that phrase. And I think we identified the the where where the fund stops. I just keep you keep going. You keep going. And if you the athlete on top of the world and if he lost. Oh well never mind. It was really natural really normal really pure fun. Sun becomes different. But does this seem to be a soccer match on radio? So anyone with a gambling issue, it really is. I wish it was that easy, but it never is. Come tell us what you want us to talk about. Any addiction that you need advice about or a bit of guidance on? But so is that is a wrap. Thank you very much, John. Thank very much panels and thank you to all the listeners for writing in. And until next time. All rights reserved. Additionally, we may utilize precise geolocation data and identification through device scanning. Please note that your consent will be valid across all our subdomains. We respect your choices and are committed to providing you with a transparent and secure browsing experience. Home Podcasts Podcast 3. Reviewed by John Dicey. Published 17 January Last Updated 02 February Share this article. I suppose. Smoking Podcast. May Podcast February Podcast 9. Podcast 8. Sign up to receive the latest Allen Carr's Easyway news The best ways and tips to help set you free. Name Required. Email Required. What can we help you with? View our privacy policy. Cookie settings Reject all Accept all. Manage cookies. Most vendors require explicit consent for personal data processing, while some rely on legitimate interest. However, you have the right to object to their use of legitimate interest. Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. These techniques can be enabled by using the cf. It is used to no longer issue a challenge if present. It is required to reach an origin server. It registers the log-in information. 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