Buying coke online in Hofddorp

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Buying coke online in Hofddorp

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GUMSHOE: THE FIRST SHOE EVER MADE FROM RECYCLED CHEWING GUM

Buying coke online in Hofddorp

We discovered gum is made from a synthetic rubber. What makes it a suitable material to manufacture new products. So, we collected gum from all over Amsterdam and turned this useless waste into something useful. We created a product people actually want from something no one cares about: The first sneaker ever made from chewing gum. Bubble gum pink, with the map of Amsterdam imprinted in the sole. The first step was to seed Gumshoe on a local level: Amsterdam-based media. We gave Metro Amsterdam the scoop and quickly other local media covered the news. Local politicians and stakeholders soon followed. The second step was to leverage this local news and contact national media. This generated an enormous buzz on social media and online, which gave us a platform to seed in on a global level. With success. Renowned websites even shared case movies made from the existing footage. Within the first days our website got flooded with pre-orders. Gumshoe went viral. On social media we noticed positive comments, with people cheering the innovative and unexpected angle. The surprising element of the campaign created lots of sympathy for the issue. Besides that, it shocked people there was enough gum on the streets to create shoes from, which proves we got our message across. Gumshoe is all about creating awareness about the gum litter problem Amsterdam is having and we wanted the whole country to know. Gumshoe is unexpected, visually pleasing and very shareable. By forming partnerships with local governments and organizations, Gumshoe became even more credible. Starting with local press, the national media soon followed, which gave us a platform to get global coverage. We got a massive international reach and our message across the millennial target audience. With this unique campaign, we wanted to reach gum users. Youngsters to be specific. But how do we reach them? We decided to approach them with something they already love: sneakers. In addition to increasing awareness, this will also create sympathy and genuine motivation to solve the chewing gum problem together. By combining their interest with the problem and presenting a visually pleasing and very shareable item, we let the mouth-to-mouth communication, PR and social media do the rest. Every year 1. Cleaning the gum costs Dutch municipalities millions of euros. It takes 20 to 25 years before chewing gum is completely gone and many animals suffocate in the waste. Non-profit organisation Amsterdam Metropolitan Area wanted to create awareness about the gum litter problem amongst gum users. Campaign Campaign Layout opens in a new tab. PlayFull PlayFull. Open carousel dropdown menu. Grand Prix Cannes Lions. Gold Cannes Lions. Silver Cannes Lions.

Buying coke online in Hofddorp