Buying coke online in Bejaia

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Buying coke online in Bejaia

Why Prezi. Create moving, zooming presentations that grab attention and keep it. Appear right alongside your content while presenting to your audience. Make stunning interactive charts, reports, maps, infographics, and more. Transcript: Material Extraction Material Extraction Mix of bottles are recycled and brought to the factory Silica sand is extracted from granite, sandstone, gneiss. Calcium carbonate is found extracted from chalk, limestone, and marble Sodium carbonate is extracted from natural deposits and mined Calcium Carbonate Calcium Carbonate Calcium Carbonate is a main component in the making of glass It introduces Calcium oxide into glass recipes Increase strength, durability, and quality Silica Sand Silica Sand Silica sand is composed of two elements: Silica Oxygen usually comes from the wear and tear of quartz over the years one of the most abundant sand in the world Sodium Carbonate Sodium Carbonate Sometimes referred as Baking Soda When dissolved in water, sodium carbonate forms carbonic acid and sodium hydroxide All materials such as the mix glass, Sodium carbonate, calcium carbonate, and silica sand are smelted together to create a heated glob of glass Material Processing Material Process Product Manufacturing Product Manufacturing Bottles are made using a process known as stretch blow molding: 1. PET pellets are injection molded into a thin walled tube of glass, called a parison. Parison is applied to a metal mold creating the top of the bottle 3. Transcript: Psychographic: Coca Cola bottle size ml, 1L, 1. Recently, coca cola has proven that, it is the highest selling cold drink in the whole country and above the world. Tea and Coffee Let's have a coke! Coca-Cola Amatil changed name into PT. Segmentation Price range between 25 Rs — Rs Buy in pack is more cheaper. Tirta Mukti Indah which became the bottling factory for West Java region. Tirta Mukti Indah to PT. Coca Cola have many product from soft drink, sport drink, juice drink, until mineral water. Coca Cola is the first and the best carbonated drink in the world. Coca Cola direct competitor is Pepsi. Market Segmentation Geographic: Coke segments its products country wise and region wise. Demographic: Demographically based on age, income and family size specifically target more young than older Marketing Mix Introduction Thanks for your attention! Coca-Cola Amatil for the distribution company There are currently worldwide brands and 10 brands of Coca Cola products in Pakistan. Juice Drink Advertisement : TV commercial, newspaper, magazines, poster, banner, youtube. Blog : www. Improve the flavor variation in Pakistan. Build a store that sells coca cola brands. Discount from coca cola itself. Coca cola also made diet coke for those who are suffering from sugar problems. Their targeting is not based gender but the results show that both genders like this product and use it. Ad for Coca Cola. This was the result of 6 month of mentor ship, incubation, And training. At the beginning they were students creating 36 junior companies across Algeria, but only 10 has been selected as finalist for the final round. What does this company do? It's a local soda company. When did the company start? Where did the company start? Atlanta, Georgia Atlanta, Georgia Where did the company expand to? Where did the company expand to? Asia, Europe, S. America, and Soviet Union CSR events and company's response CSR events and company's response Events Events Did not meet European Standards Still legal uder local government tests concluded safe water High amounts of pesticides High amounts of pesticides Was acused of causing shortages In production stopped There was drought in India 'Due to decreasing rainfall' Used large amounts of groundwater Used large amounts of groundwater Put leftover water in Dedicated teams Customer care centers Social media engagement Surveys for feedback Customers Customers Customers want less sugary drink They developed plan to reshape Specific example 1 Specific example 1 Shows customers they care about the enviroment Developed new comercials Gained awareness Specific example 2 Specific example 2 Holds feedback surveys Has town hall meetings Employee communications Health and saftey communication programs Employees Employees Respects and promotes workplace rights Major part is identifying violations Employees rights Employees rights Local webpages Hotlines Surveys Focus groups Society Society After water damage Taken measures to do damage control Water management of its operations Specific example Specific example Hold Price ALtering and improving products to attract health concious consumers Sports events Nutritional benefits: - micronutrients - antioxidants - electrolytes - low in natural sugars Current marketing mix International products 1. Families 2. Identifiable 2. Transcript: In , Coca-Cola experimented with computer animation, and the popular 'Always Coca-Cola' campaign was launched in a series of ads featuring animated polar bears. The bears were, and still are, a huge hit with consumers because of their embodiment of characteristics like innocence, mischief and fun. Proposed Marketing Strategy Coca-Cola is present in over countries across the world. In May, , Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia Until , the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut. During the first year, sales averaged a modest nine servings per day in Atlanta. Today, daily servings of Coca-Cola beverages are estimated at 1. Marketing Strategy 2 The Coca-Cola company is likely responsible for inventing in the red and white jolly version of Santa that we know today. Before the Coca-Cola company developed this version of Santa descriptions of him were quite varied from place to place. Trivia Game With about The central message of 'Open Happiness' is an invitation to billions around the world to pause, refresh with a Coca-Cola, and continue to enjoy one of life's simple pleasures. The happiness theme continued with 'Open the Games. The Coca-Cola Co. Description: A well-organized lesson plan is the difference between getting things done and things getting out of hand. This vibrant, customizable, easy-to-use Prezi presentation template features a sticky note theme, so you'll be able to keep track of topics, assignments, exams, and more without missing a beat. Description: For grant requests, program proposals, or any other kind of nonprofit or education presentation, this graphite drawing-inspired creative Prezi template is the way to generate interest. Description: Structuring your syllabus doesn't have to be a huge headache with this customizable lesson plan presentation template. With a classic chalkboard theme and adaptable structure, it's easy to add new subjects, assessments, assignments, and more. Get started. Pricing Contact sales Log in. Business Education. Prezi Present Create moving, zooming presentations that grab attention and keep it. Prezi Video Appear right alongside your content while presenting to your audience. Prezi Design Make stunning interactive charts, reports, maps, infographics, and more. You're about to create your best presentation ever Get started with Prezi. Coca Cola Presentation Template Create your presentation by reusing one of our great community templates. Coca-Cola Presentation Transcript: In , Coca-Cola experimented with computer animation, and the popular 'Always Coca-Cola' campaign was launched in a series of ads featuring animated polar bears. Explore our templates for more presentation inspiration Lesson Plan - Board Description: A well-organized lesson plan is the difference between getting things done and things getting out of hand. Lesson Plan - Chalk Prezi Description: Structuring your syllabus doesn't have to be a huge headache with this customizable lesson plan presentation template. Now you can make any subject more engaging and memorable. Get started with Prezi. Blog Sept. Data Visualization Infographics Charts.

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Buying coke online in Bejaia

I extend my hearty thanks to Mrs. I would be deeply obliged to thank Mr. I would be grateful to express my sincere thanks to Prof. I would be grateful to express my sincere thanks to Mr. Sandeep Shrivastava for his support and guidance to complete the project. I would be obliged to thank Ms. Garima Singh for his all support and guidance in data analysis and drawing inferences. Executive Summary: Joseph Priestleyinvented carbonated water in the year in England. Coca Cola has come a long way since its beginning; from selling nine bottles a day to currently million, as well as becoming one of the worldss most recognized brands. It is head quartered in Atlanta. Coca Cola owns over brands that appeal to many different people all throughout the world. The specific objectives of the project were to determine the factors influencing consumers choice of soft drinks products and as well as brands and to identify the customers buying pattern related to Coca Cola products. The research design used in this project was Descriptive research and the research method used was survey method. A survey was conducted and feedback collected from respondents. The data was analyzed with the help of statistical package SPSS. The findings revealed that themajority of the respondents are making their purchase on a monthly basis. The majority of the respondents are doing planned purchase. They buy soft drinks for family use. The majority of the respondents are purchasing cola drinks and mango drinks. They buy soft drinks mainly for taste. The majority of the respondents preferred Coca cola in the Cola drinks category and Slice in the Mango drink category. Their purchasing occasions were during offer period. In offer period they purchase litres. Themajority of the respondents purchase soft drinks in super markets. The majority of the respondents prefer Coca Cola for taste, Fanta for advertisement, Sprite for brand name, Thums Up and Limca for advertisement, Minute maid pulpy orange because of influence of circle of friends, Minute maid mixed fruit for price and Maaza for taste. Most of the respondents are satisfied with the price of all Coca Cola products. They stated that Coca Cola advertisement were good but also that they are not as attractive as that of competitors. Most of the respondents are attracted by Coca Cola advertisement in Cola drinks category and Maaza in Fruit drinks category. Most of the respondents liked AamirKhan as celebrity for endorsing Coca Cola products. Majority of the respondents are Male, belonging to age group of years, majority are doing business and belonging to income category of Rs. Company must concentrate on creating awareness for Limca, Sprite and Minute maid which are not preferred by consumers as theyprefer only familiar brands such as Coca Cola and Maaza. A soft drink also called soda, pop, coke, soda pop, fizzy drink, tonic, seltzer, mineral, sparkling water, lolly water or carbonated beverage is a beverage that typically contains water often, but not always carbonated water , usually a sweetener and usually a flavoring agent. The sweetener may be sugar, high-fructose corn syrup, fruit juice, sugar substitutes in the case of diet drinks or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives and other ingredients. Soft drinks are called 'soft' in contrast to 'hard drinks' alcoholic beverages. Small amounts of alcohol may be present in a soft drink, but the alcohol content must be less than 0. Fruit juice, tea, and other such nonalcoholic beverages are technically soft drinks by this definition but are not generally referred to as such. Soft drinks may be served chilled or at room temperature, and some, such as Dr. Pepper, can be served warm. The first marketed soft drinks in the Western world appeared in the 17th century. They were made of water and lemon juice sweetened with honey. In , the Compagnie des Limonadiers of Paris was granted a monopoly for the sale of lemonade soft drinks. Vendors carried tanks of lemonade on their backs and dispensed cups of the soft drink to thirsty Parisians. Carbonated drinks: In the late 18th century, scientists made important progress in replicating naturally carbonated mineral waters. In , Englishman Joseph Priestley first discovered a method of infusing water with carbon dioxide to make carbonated water when he suspended a bowl of distilled water above a beer vat at a local brewery in Leeds, England. His invention of carbonated water also known as soda water is the major and defining component of most soft drinks. Priestley found that water treated in this manner had a pleasant taste, and he offered it to friends as a refreshing drink. In , Priestley published a paper entitled Impregnating Water with Fixed Air in which he describes dripping oil of vitriol or sulfuric acid as it is now called Another Englishman, John Mervin Nooth, improved Priestley's design and sold his apparatus for commercial use in pharmacies. Swedish chemist Torbern Bergman invented a generating apparatus that made carbonated water from chalk by the use of sulfuric acid. Bergman's apparatus allowed imitation mineral water to be produced in large amounts. Swedish chemist Jon Jacob Berzelius started to add flavors spices, juices, and wine to carbonated water in the late eighteenth century. Soda fountains vs. The American pharmacists selling mineral waters began to add herbs and chemicals to unflavored mineral water. They used birch bark see birch beer , dandelion, sarsaparilla, fruit extracts, and other substances. Flavorings were also added to improve the taste. Pharmacies with soda fountains became a popular part of American culture. Many Americans frequented the soda fountain on a daily basis. Due to problems in the U. However, they were known in England. In The Tenant of Wild fell Hall, published in , the caddish Huntingdon, recovering from months of debauchery, wakes at noon and gulps a bottle of sodawater. In America, most soft drinks were dispensed and consumed at a soda fountain, usually in a drugstore or ice cream parlor. In the early 20th century, sales of bottled soda increased exponentially. In the second half of the 20th century, canned soft drinks became an important share of the market. Soft drink bottling industry: Over 1, U. Carbonated drink bottles are under great pressure from the gas. Inventors were trying to find the best way to prevent the carbon dioxide or bubbles from escaping. It was the first very successful method of keeping the bubbles in the bottle. Automatic production of glass bottles: In , the first patent was issued for a glass-blowing machine for the automatic production of glass bottles. Earlier glass bottles had all been hand-blown. Four years later, the new bottle-blowing machine was in operation. Within a few years, glass bottle production increased from 1, bottles a day to about 58, bottles a day. Production of soft drinks can be done at factories or at home. Soft drinks can be made at home by mixing either a syrup or dry ingredients with carbonated water. Carbonated water is made using a soda siphon or a home carbonation system or by dropping dry ice into water. Syrups are commercially sold by companies such as Soda-Club; dry ingredients are often sold in pouches, in the style of the popular U. Ingredient quality: Of most importance is that the ingredient meets the agreed specification on all major parameters. This is not only the functional parameter in other words, the level of the major constituent , but the level of impurities, the microbiological status, and physical parameters such as color, particle size, etc. Soft drinks Industry in India: Soft Drinks in India industry profile provide top-line qualitative and quantitative summary information including: market size. The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the India soft drinks market. The soft drinks market consists of retail sale of bottled water, carbonates, concentrates, functional drinks, juices, RTD tea and coffee, and smoothies. However, the total market volume for soft drinks market excludes the concentrates category. The market is valued according to retail selling price RSP and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange Corporacin Jos R. Lindley S. Embotelladora Don Jorge S. EmbotelladoraLatinoamericana S. HamoudBoualem founded in in Algiers, exports its products to Europe and Canada. John S. Pemberton invented 'Coca-Cola' in Atlanta, Georgia. Census reported that more than 5, bottlers now exist. Early 's The first automatic vending machines dispensed sodas into cups. Invented by Charles LeiperGrigg. The pull-ring tab was invented by Alcoa. Beverage Industry: The beverage industry is a shifting landscape as volume leading categories such as soft drinks continue to lose volume versus prior year while functioning and health and wellness oriented categories enjoy strong volume growth. Functional beverages continue to be the hottest segment in beverage. Industry giants Coca Cola www. The beverage industry refers to the industry that produces drinks. Beverage production can vary greatly depending on which beverage is being made. The website. Other bits of required information include the knowledge of if said beverage is canned or bottled, hot-fill or cold-fill, and natural or conventional. Innovations in the beverage industry, catalyzed by requests for non-alcoholic beverages, include: beverage plants, beverage processing, and beverage packing. Beverage Production: Beverage production can be a complicated process if you are new to the industry. Bottling facilities differ in the types of bottling lines they operate and the types of products they can run: cans vs bottles, hot-fills vs cold-fill, natural vs conventional etc. It is critical to understand the requirements of your beverage brand before you begin the production process. Demand for non-alcoholic beverages has been the catalyst for innovations in drink production in recent years, including beverage plants, beverage processing and beverage packing. No two beverage plants are alike. The beverage process each beverage production facility specializes in can vary greatly as can the beverage packing equipment available. There are many. Other key considerations are the contract manufacturing fees charged by the beverage production company to run your product and the geographic location of the facility. If you wish to distribute your brand in the Northeast but the only facility that can run your product is located in Southern California, then you need to account for the freight expense of raw materials as well as finishes product. The major sectors in beverage industry in India are tea and coffee which are not only sold heavily in the domestic market but are also exported to a range of leading overseas markets. Half of the tea and coffee products are available in unpacked or loose form. Among the hot beverages manufactured in India, tea is the most dominant beverage that is ruling both the domestic and international market even today. The taste factor in tea varies according to the taste of individuals in different countries and the beverage companies in India manufacture the products in accordance with the taste of the individuals. For example, the inhabitants in the southern parts of India prefer dust tea whereas the inhabitants in the western part of India prefer loose tea. The Southern India also prefers coffee a lot. The production capacity of the total packaged coffee market is 19, tones which is The soft drink market such as carbonated beverages and juices constitutes around USD 1 billion producing million crates per year. In the peak season, the consumption capacity reaches 25 million creates per month and during off season the same goes down to 15 million crates in a month. Pepsi and Coca cola are the two leading brands in the Indian market. The mineral water market in India is a USD 50 million industry and produces 65 million crates. Around 4. In India its headquarters in Haryana. Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in after the opening up of the Indian economy to foreign investments in Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7, Indian distributors and more than 1. Today, our brands are the leading brands in most beverage segments. Hindustan Coca-Cola Beverages Private Ltd has thirteen authorized bottling partners of the Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of the Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages. These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India. The Coca-Cola system in India directly employs over 25, people including those on contract. As a Company, our products are an integral part of the micro economy particularly in small towns and villages, contributing to creation of jobs and growth in GDP. Coca-Cola in India is amongst the largest domestic buyers of certain agricultural products. As an industry which has strong backward and forward linkages, our operations catalysis growth in demand for products like glass, plastic, refrigeration, transportation, and Industrial and agricultural products. The Coca-Cola Company has always placed high value on good citizenship. Our basic proposition entails that our Company's business should refresh the market; enrich the workplace; protect and preserve the environment; and strengthen the community. We have used our distribution network for disaster relief, our marketing prowess to raise awareness on issues such as PET recycling, and our presence in communities to improve access to education and potable water. Their main competitor is Pepsi Co. It is the flagship brand of the largest manufacturer, marketer and distributor of nonalcoholic beverages in the world. Diet coke is also known as Coke light in some countries. It was launched in in America has become the third largest soft drink. Thums Up was acquired by the Coca Coal company in Sprite: Since its inception is , Sprite has not only established itself as a brand which successfully boasts it's 'cut-thru' perspective with an authentic, edgy, irreverent, urban and straight forward style, but has also achieved status of an undisputed youth 'badge' brand. Today Sprite is the most preferred and fastest growing soft drink in India and has become the second largest soft drink in , aiming for the No. Perceived as a fun youth brand. Fanta stands for its vibrant color, tempting taste and tingling bubbles. The success formula is the sharp fizz and lemoni bite combined with the single minded proposition of the brand as the provider of 'Freshess'. Universally loved for its taste, color, thickness and wholesome properties. Maaza is the mango lovers first choice. In India introduced in They branded it Minute Maid, a name connoting the convenience and the ease of preparation In a minute. Launched in Variety: PET: ml, 1lt, 1. Successful world over sold in over 80 countries across the world. Launched in North Europe in the year and it has expanded to over 80 countries over a short 10 year period. Variety: Can: ml. That is why we introduced Kinley with reverse osmosis along with the latest technology to ensure purity of our product. Because we believe that right to pure, safe drinking water is fundamental. Variety: PET: ml, ml, 2lt, 20lt, 25lt. Schweppes: Schweppes was launched in India in after the international take over of the brand from cadburyschweppes. Georgia Gold: Introduced in , Georgia Gold range of tea and coffee beverages is the perfect solution for your office and restaurant needs. Variety: Hot beverages: Coffee, Tea, Hot chocolate. Available in ml. Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. One notable exception to this general relationship between TCCC and bottlers is fountain syrups in the United States, where TCCC bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to authorized fountain wholesalers and some fountain retailers. It was Robinson who came up with the name, and he also chose the logos distinctive cursive script. The typeface used, known as Spenserian script, was developed in the midth century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The project was aimed at providing insights on all of these related to Coca Cola brands. To determine the factors influencing consumers choice of soft drinks products and brands. To identify the customers buying pattern related to Coca Cola products 3. To determine the consumers perception on the taste, price, advertisements and celebrity endorsements related to Coca Cola and its sub-brands. Consumer behavior is defined as the behavior that consumerdisplay in searching for purchasing, using, evaluating and disposing ofproduct and services that they expect will satisfy their needs. Consumerbehavior focuses on how individuals make decisions to spend theiravailable resources time, money, effort on consumption related items. This includes what they buy, why they buy it, when they buy it, wherethey buy it, how often they buy it, how often they use it, how theyevaluate it after the purchase and the impact of such evaluation onfuture, and how they dispose of it. In another words, consumer behavior can be define as the behavior ofindividuals in regards to acquiring, using, and disposing of products, services, ideas or experiences. Consumer behavior also includes theacquisition and use of information. Thus, communication withconsumers and receiving feedback for them is a crucial part of consumer behavior which is of great interest to marketers. Kent Huffman Customers and Consumers: The term customer it typically used to refer to someone who regularlypurchases from a particular store or company. Thus, a person who shopsat we use Shopping Mail or who uses Texaco gasoline is viewed as acustomer of these firms. The term Consumer more generall y refers toanyone engaging in any of the activities used in our definition ofconsumer behavior. Therefore, a customer is defined in terms of aspecific firm while a consumer is not. The traditional viewpoint has been to define consumers strictly in termsof economic goods and services. This position holds that consumers arepotential purchasers of products and services offered for sale. Jennifer Aaker Marketing strategy is conceptually very simple. It begins with ananalysis of the target market which includes company, conditions,competitors, and consumers. Next, Market segmentation: This involvesidentifying product-related need sets, grouping customers with similarneed sets, describing each group and selecting an attractive segment toserve. The marketing mix includes the product, price,communications, distribution, and services provided to the targetmarket. The final stage Outcomes involves analysis of firms productposition and customer satisfaction resulting from implementation of thestrategy. Tanner Okun Brand preference: Brand preferences represent a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help marketing mangersbetter design marketing program and build a long term relationship with consumers. Despite the existence of some studies investigating how brand preference is built and changed, most of them focus on examining factors from consumer behavior perspective or advertising perspective. Schmitt Customer satisfaction: Customers are always aiming to get maximum satisfaction from the products or services that they buy. Winning in todays marketplace entails the need to build customer relationship and not just building the products; building customer relationship means delivering superior value over competitors to the target customers. Advertisement effectiveness: Advertising effectiveness pertains to how well a company's advertising accomplishes the intended. Small companies use many different statistics or metrics to measure their advertising effectiveness. These measurements can be used for all types of advertising, including television, radio, direct mail, Internet and even billboard advertising. A company's advertising effectiveness usually increases over time with many messages or exposures. But certain advertising objectives can be realized almost immediately. Rick Suttle Brand awareness: Brand awareness is a Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction. Celebrity endorsement: Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics cannot be observed, it can be said that within a corresponding social group celebrities generally differ from the social norm and enjoy a high degree of public awareness. Last but not least, celebrities act as spokespeople in advertising to promote products and services Friedman George revealspurpose of study of factors responsible for brand preference in soft drink industry, increasing competition more, due to globalization is motivating many companies to base their strategies almost entirely on building brands. Brand preference means to compare the different brands and opt for the most preferred brand. This brand preference is influenced by various factors. In the identification of factors affecting the brand preference, it was concluded that Brand persona is the most effective factor that affects the brand preference. This Brand persona deals with the personality aspects or the external attributes of brand, thus it can be said that consumer prefer any brand by looking at the external attributes of a brand. Colour and flavour rule consumer preferences: Donnelly said intensity of colour and the flavours are the key drivers behind consumer acceptance of soft drinks. But packaging and labelling are not as important for winning over consumers, according to findings published in the journal Food Quality and Preference, The study involved consumers at different stages of development and highlights the importance of adopting a sensory marketing approach, said the researchers from French research organisation Adriant, the University of Rennes. Companies need to continuously innovate to maintain market leadership, wrote the researchers. When the market is overloaded the challenge consists in creating innovative products able to attract and satisfy consumers. This experiment showed the feasibility of the proposed multi-sensory design method based on mixed qualitative and quantitative approaches. The study also demonstrates the importance of flavour and colour selection for new products. Natural colours now make up 31 per cent of the colourings market, compared with 40 per cent for synthetics, according to LFI. Sense of consumers: Stephen Daniells said these four factors were identified for the formulation: four colour intensities , three flavourings, two label types soft versus hard , and two pack sizes standard versus oversize. By using both quantitative hedonic testing and qualitative focus groups approaches, the researchers found that the main factors which drive consumer preference for this concept are colour intensity and flavouring. Pack size and label t ype are taken into account by the consumer to a lesser extent, they added. This methodology of a qualitative screening associated to a conjoint analysis on relevant sensory attributes has shown good performances to fit consumers expectation: it has now to be reproduced, as every brand, concept and product is a unique combination designed for a specific consumer group, concluded the researchers. Taste or health: Beverly J. Tepper examined the relative contributions of taste and health considerations on consumer liking and purchase intent of cola drinks. Eight types of commercial cola drinks were evaluated by adult consumers who also completed a brief questionnaire on soft drink consumption habits. Data were analyzed using factor analysis. Results revealed that purchase intent of cola drinks was strongly related to degree of liking and to several key sensory attributes including saltiness, drinks flavor and greasiness. These variables emerged as the first factor in the analysis, suggesting that consumers perceive these characteristics as being most important in their choice of cola drinks. Second described a health dimension and was related to respondents' attitudes toward fat in the diet. Third factor comprised two remaining sensory attributes color and crunchiness , which apparently were of minor importance to the respondents. These data suggest that in spite of current concern about reducing dietary fat, health remains secondary to taste in the selection of cola drinks for consumers in this population. Consumer awareness and consumption pattern of soft drink product: MitaSujan aimed to investigate the degree of brand awareness of various soft drink products in relation to background and education of the household, the consumption pattern of various soft drink products consumed by respondents in the light of their areas, income levels and education. Data are analyzed with the help of mean. The finding of this study reveals that there is low degree of brand awareness in rural areas, whereas there is a moderate degree of brand awareness in urban area. The highly educated rural and urban respondents have high degree of brand awareness for soft drink products, and the less educated rural and urban respondents have low degree of brand awareness for soft drink products. The preparation of the report included extensive study of the organization and market research, which was the primary source of the report. I have collected information from consumers by preparing questionnaire. The importance of descriptive research is: To describe characteristics of a population or a phenomenon. To determine the answers to who, what, when, where and how questions. To analyze the segment and target markets. The sample represents the population and is having the same characterizing as the population. Sampling method: This type of sampling technique gives no assurance that every element has some specific change of being included. It is clear that for the non-probability samples, there is no way of calculating the margin of error and the confidence level. Primary data: The primary data was obtained by administering survey method, guided by questionnaire to the consumers. The following type of questions, were asked in the questionnaire 1. Rank questions. Multiple choice questions. Secondary data: The secondary data are collected through various sources like 1. Secondary data are collected through internet related to company, competitors etc. Review of articles being published on the topic in various magazines and newspapers. Questionnaire: The best way to collect data is to personally administer the questionnaires. The advantage of this method is, the data can be collected from the respondent within short period of time. Any doubts that the respondent might have on any questions could be clarified on the spot. They are percentage analysis and cross tabulation. Percentage analysis: Percentage analysis is used for the purpose of study which is most suitable for questionnaire based on the objective. Percentage analysis is often used in data presentation for them simply numbers, reducing all of them 0 to ranges. The data are reduced in the standard form with base equal to which fact facilitates relative comparison. Mean: Mean in which each item being averaged is multiplied by a number weight based on the items relative importance. The result is summed and the total is divided by the sum of the weights. Weighted averages are used extensively in descriptive statistical analysis such as index numbers. Respondents were asked to rank the brands of soft drinks. For percentile the score values are obtained from Garretts table score values are multiplied with frequency. Then the following table has been constructed. Still a larger sample size could increase the accuracy in the result. Hence the results may not be true for other geographical areas. Quality of information highly dependent on the knowledge of the respondents. Analysis and Interpretation: Analysis: Analysis means a critical examination of the assembled and grouped data for studying the characteristics of the object under study and it refers to methodical classification of the data give in the tables. Interpretation: The term interpretation means explaining the meaning and significance of the arranged data. It is the study of relationship between the various factors. It is being considered as a basic component of research process because of the following reasons. Interpretation leads to the establishment of explanatory concepts that can serve as a guide for future research studies, it opens new avenues of intellectual adventure and stimulates the quest for some knowledge. Analysis of Data: 4. Interpretation: Majority of the respondents Interpretation: Majority of the respondents are buying Cola drinks, respondents are buying Mango drinks. No 1 2 3 4 Interpretation: Majority of the respondents 3. No 1 2 3 4 5 Interpretation: Majority of the respondents 4. Chart 4. Table 4. Interpretation: The majority of the respondents prefer Minute maid pulpy orange influence of Advertisement. Minute maid pulpy orange 0 Taste Price Advertisement Brand name Circle of friends. Minute maid mixed fruit Circle of friends Brand name Advertisement Price Taste 0 Price of Coca cola Findings, Conclusions and Suggestions: 5. The majority of the respondents are buying soft drinks for family use. The majority of the respondents are consuming Cola drinks and Mango drinks. The majority of the respondents are looking taste while buying soft drinks. The majority of the respondents prefer Coca cola in Cola drinks category. The majority of the respondents prefer Slice in Mango drinks category. The majority of the respondents are buying soft drinks in the view of taste. They stated that taste of all Coca Cola products were good. The majority of the respondents buying pattern are at the time of Offers. The majority of the respondents are purchased below 5litres for their particular occasion. The majority of the respondents are buying soft drinks from Supermarkets. The majority of the respondents prefer Coca cola products for Quality. The majority of the respondents are satisfied with the price of all Coca cola products. They stated that Coca Cola advertisement were good. The majority of the respondents are attracted for Coca cola advertisement in the Cola drinks category. The majority of the respondents are attracted for Maaza advertisement in the fruit drinks category. The majority of the respondents are purchasing the Coca cola products after watching the advertisement. The majority of the respondents are Male. The majority of the respondents are belonging to the age of years. The majority of the respondents are doing business. The majority of the respondents are earning from Rs. The majority of the respondents liked Aamir Khan for endorsing Coca Cola products. A good understanding of the market was accomplished as around people were spoken. This even helped in the polishing of communication skills, a must-have to survive and make it big in the present world. It even gave a good understanding of behavior of consumers when placed in different situations. It was a good opportunity to work on the skill of patience, as a large number of customers. It helped in developing the kind of relations one needs to uphold in the corporate world and it helped in building up the right attitude. As all the points in the above mentioned paragraph, are the must-have skills for anyone in the field of Marketing and Sales, the project period was a good experience and a good stepping stone into the real business world. The company must concentrate on creating awareness for Limca, Sprite and Minute maid which are not preferred by consumers as a prefer more familiar brands Coca Cola and Maaza. The taste of Minute maid products was perceived to be poor by consumers. Hence company should consider improving the taste of all the variants of Minute maid. Most of the consumers said that all the Coca Cola products are not available in Grocery shops. Hence company should focus on improving the distribution of products to these outlets. As per the respondents opinion the advertisement of Coca Cola are not as attractive as that of its competitor. So they need to make their advertisement more appealing to the target buyers. Kahneman, American Psychologist. Pg: 58, Cialdini, R. J, Review of Consumer Behavior. Pg, Reason for shopping a. Monthly purchase b. Weekly purchase c. Daily purchase 2. What kind of purchase is it usually? Planned purchase b. Impulse purchase 3. Do you buy soft drinks for: a. Family use b. Parties c. Office use. What is your view on taste of all the Coca cola products? How much quantity do you purchase for the particular occasion? Below 5litres litres litres More than 15litres. Where do you purchase the soft drinks? Why do you prefer Coca cola products? What is your view on the mass-media advertisements of Coca cola? Very good Good Neutral Bad Very bad. Which cola drinks advertisement attracts you most? Which fruit drinks advertisement attracts you most? Which of celebrities endorsing Coca cola products do you like? Occupation: a. Income: a. Below Rs. Open navigation menu. Close suggestions Search Search. User Settings. Coca Cola Research Report. Uploaded by naveensingh It examines consumers' preferences towards Coca Cola soft drink products. The specific objectives are to determine factors influencing consumers' choice of soft drinks and identify customers' buying patterns related to Coca Cola products. The research design used a descriptive survey method collecting feedback from respondents. The data was analyzed using SPSS to draw findings on consumers' brand preferences, purchasing behaviors, and satisfaction with Coca Cola products and advertising. AI-enhanced title and description. Original Description: new concept of coca cola. Original Title coca cola Research Report. Did you find this document useful? Is this content inappropriate? Download now. Jump to Page. Search inside document. Roll No. The website ManufacturingDrinks. Variety: PET: ml Schweppes: Schweppes was launched in India in after the international take over of the brand from cadburyschweppes. Kent Huffman Customers and Consumers: The term customer it typically used to refer to someone who regularlypurchases from a particular store or company. Tanner Okun Brand preference: Brand preferences represent a fundamental step in understanding consumer choices. Aaker Celebrity endorsement: Celebrities are people who enjoy public recognition by a large share of a certain group of people. Research Methodology: The preparation of the report included extensive study of the organization and market research, which was the primary source of the report. No 1 2 Opinion Cola drinks Mango drinks Total No of Respondents Interpretation: Majority of the respondents are buying Cola drinks, respondents are buying Mango drinks. Office use 4. Which of the following soft drinks do you consume? What do you look for when you buy a soft drink? Brand b. Taste c. Below 5litres litres litres More than 15litres How do you view the price of Coca cola products? Have you decided to purchase Coca cola product after watching advertisement? Yes b. Personal Information: Name: Gender: a. Male b. Female Age: a. Company Profile Pepsi Document 7 pages. Coco Cola Project Document 39 pages. Literature Review On Cocacola Document 4 pages. Research Methodology Document 30 pages. Document 71 pages. P Document pages. Review of Literature Cool Drinks Document 9 pages. Coca Cola Document 62 pages. Project Report On Cocacola Document 63 pages. Coca-Cola Project Document 87 pages. Literature Revie Part 2 Full Document 4 pages. Coca-Cola Customer Preference Document 74 pages. Coco Cola Document 69 pages. A Project Report On Document 43 pages. Project On Coca Cola Document 78 pages. Synopsis For Coca-Cola Document 10 pages. Customer Satisfaction of Pepsico Document 59 pages. 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