Buying blow Sierra Nevada

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Buying blow Sierra Nevada

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Six Rights IPA

Buying blow Sierra Nevada

As alcohol beverage producers across the U. Financial terms of the deal were not disclosed, and the transaction is expected to close in early April. The percent acquisition is a first for the Chico, California-headquartered brewery, and it comes at a time when beer makers large and small are looking to capture the attention of health-conscious consumers who count calories and scrutinize ingredients labels with products such as hard kombucha and non-alcoholic beer. Its products, which are marketed toward athletes, are gluten-reduced and made with ingredients such as bee pollen and sodium. Toward the end of , Sufferfest began shifting away from a self-distribution model and expanding into new markets its products are currently sold in California, Colorado, Oregon, and Washington. Indeed, both companies are independently owned, socially, and environmentally conscious, and focused on innovation. The two companies also share an overlapping distribution network , as Sufferfest began expanding into new markets and selecting wholesalers as conversations about a deal were evolving. Moving forward, Landesberg will report to White, however, her team of about 20 employees will continue to operate Sufferfest as its own entity. Sufferfest made about 3, barrels of beer last year, and both Landesberg and White expect growth to accelerate in Sufferfest and this whole space is in its early stages and its infancy. Chico, Calif. The breweries stated shared values, commitment to innovation, and common goals as the root of the partnership. Sufferfest, which launched in , is beloved by athletes for its gluten-removed line of beers like its calorie Kolsch brewed with bee pollen and its FKT Fastest Known Time Pale Ale brewed with salt and black currant. Sufferfest is a Certified B Corporation and a values-driven company. Founder and CEO Caitlin Landesberg, a long-distance trail runner, started the company with a vision to create the perfect post-sweat beer for herself and fellow sufferers. A homebrewers course in followed by coursework at UC Davis enlightened her on the microbiology of beer and its many positive attributes. She started her quest to develop a beer by athletes, for athletes, and after years of improvements and sampling her beers among fellow runners, local heroes, and professional athletes, Sufferfest Beer Company was born. They are really driven by their own north star. Sufferfest is a group of tireless, deeply committed people who love to have fun. In other words, they feel like us. Founded in , Sierra Nevada Brewing Co. Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse as well as advances in sustainability. Learn more at www. Sufferfest Beer Company fuels active, healthy and passionate humans with premium quality beer. Born out of the needs of athletes and adventurers, we make award-winning functional beer for those who go the extra mile. Sufferfest Beer Co. Whether you crushed it on the trails, had a big win at the office, flexed your weekend warrior, or shredded the gnar, you deserve our beer. From us to you: go hard, have fun, and enjoy the sufferfest. Learn more about why we sweat for our beer at www.

Buying blow Sierra Nevada