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Its entire operation is based on the circular economy. Jenni Tuomisto, Director at Tori. With the Swedish online service Blocket, people were selling and buying second-hand furniture, cars and bikes. Schibsted, the group owning Blocket, sensed that consumer awareness in Finland was at a sufficient level for a similar business. Since , Finnish people have been selling and buying second-hand goods on the platform that over the years has developed into the most popular online store for second-hand goods in the country. The profit comes from companies that advertise or sell their products on the platform. The joy of discovery is at the heart of purchases on Tori. People value the stories behind the objects. For many, a used product is worth more than an odourless and tasteless new product. The same also applies increasingly to presents. In a survey we conducted in winter , 86 per cent of respondents said they would react positively to receiving a second-hand product as a Christmas present. The trends and most popular products in consumer-to-consumer sales reflect the high seasons and events in the rest of the world. For example, it is not worthwhile selling skis on Tori. With consumer-to-consumer sales, people can buy the products they need second-hand and also conveniently get rid of things that sit in their cupboards and storage spaces. During the Covid epidemic, our turnover increased dramatically and the list of the most popular product groups changed entirely. Before the virus, people mostly bought clothes and products related to building, renovation and hobbies. In the past 12 months, the most popular categories have been interior decoration and furniture, homes and cars. People consume in a more and more responsible way and want to protect the environment. Last year, Finnish people saved , tonnes of carbon dioxide emissions through consumer-to-consumer sales on Tori. The figure corresponds to the emissions caused by transport in Helsinki over three months. The more goods circulate from people to people, the more there is pressure on companies to manufacture products that can be recycled. Sitra is using the list as a way to challenge Finnish companies to meet the changing needs of the world. Circular economy solutions are needed to safeguard biodiversity and solve the climate crisis. In a circular economy we maintain the value of what we produce through smarter design and shifting from owning products to using services. The life, well-being and economy of Finns fully depend on nature. Estimated reading time 3 min. Published September 7, Project The most interesting companies in the circular economy in Finland 2. Bags and accessories from surplus materials. End of Waste — a new lease of life for construction waste. Listen to podcast. What's this about? Read more.

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