Buy it in ChatGPT: Instant Checkout and the Agentic Commerce…

每周有超过7亿人使用 ChatGPT 来处理日常任务，其中包括寻找他们喜欢的商品。从今天开始，我们迈出第一步，让 ChatGPT 不仅帮你找到商品，还能帮你购买——首先推出由 Agentic Commerce Protocol（代理式商务协议）和 Stripe 支持的“即时结账”。

美国的 ChatGPT Plus、Pro 和免费用户现在可以直接在聊天中向美国的 Etsy 卖家购买商品，超过一百万家 Shopify 商家（如 Glossier、SKIMS、Spanx 和 Vuori）也将陆续上线。今天的即时结账支持单件商品购买。接下来，我们会增加多件商品的购物车功能，并扩展更多商家和地区。

我们也在开源（opens in a new window）驱动即时结账的技术——Agentic Commerce Protocol（代理式商务协议）（https://agenticcommerce.dev/），以便更多商家和开发者开始构建他们的集成。Agentic Commerce Protocol 是一个面向 AI 商务的开放标准，允许 AI 代理、用户和企业协同完成购买。我们与 Stripe（opens in a new window）（https://docs.stripe.com/agentic-commerce）和领先的商家合作共同开发该协议，旨在做到强大、安全且易于采用。

这标志着“代理式商务”的下一步：ChatGPT 不仅帮助你决定买什么，还帮助你完成购买。对购物者来说体验无缝：只需几次点击即可从聊天进入结账。对卖家来说，这是接触数亿用户的新方式，同时仍然完全掌控他们的支付、系统和客户关系。

我们今天就提供了该协议和我们的文档（opens in a new window）（https://developers.openai.com/commerce），感兴趣的商家和开发者可以开始构建集成。当你准备好通过 ChatGPT 提供可购买的商品时，可以在这里申请（opens in a new window）（https://chatgpt.com/merchants?...）。

即时结账如何工作

当有人提出购物问题——“100 美元以下最佳跑鞋”或“陶艺爱好者的礼物”——ChatGPT 会展示来自全网最相关的商品。商品结果为自然呈现、非赞助，排序完全基于与用户的相关性。

如果某件商品支持即时结账，用户可以点击“购买”，确认订单、配送和支付信息，然后在聊天中完成购买而无需跳出界面。现有 ChatGPT 订阅用户可以使用已保存的卡片付款，或使用其他银行卡及快捷支付选项。

订单、支付和履单由商家使用其现有系统处理。ChatGPT 仅充当用户的 AI 代理——在用户和商家之间安全地传递信息，就像数字化的私人购物助理一样。

商家只需对已完成的购买支付少量费用，但对用户来说该服务是免费的，不会影响商品定价，也不会影响 ChatGPT 的商品排序结果。即时结账的商品在搜索结果中不会被优先显示。当对同一商品有多家商家时，ChatGPT 会基于可用性、价格、质量、商家是否为主要卖家以及是否启用了即时结账等因素来排序，以优化用户体验。

代理式商务协议

这一体验的核心是 Agentic Commerce Protocol（代理式商务协议）（opens in a new window）（https://developers.openai.com/commerce），它提供了一种语言，让 AI 代理和企业能够协同为用户完成购买。

我们与 Stripe 及领先商家共同打造该协议，目标是：

• 跨平台、支付处理方和各种商业类型通用。
• 无需更改后端系统即可快速集成。
• 在整个购买过程中让商家保持对客户关系的控制，作为交易主体（从履单与退货到支持和沟通均由商家处理）。

当有人下单时，ChatGPT 会通过 Agentic Commerce Protocol 将必要信息发送到商家的后端。商家接受或拒绝订单，通过其现有的支付提供商处理支付，并按当前流程处理履单和客户支持。

如果商家已经使用 Stripe 处理支付（opens in a new window）（https://docs.stripe.com/agentic-commerce），他们只需一行代码即可启用代理式支付。如果他们使用其他支付处理方，也仍然可以参与即时结账并接受代理式支付，方法是使用 Stripe 的新共享支付令牌 API（opens in a new window）（https://docs.stripe.com/agentic-commerce/concepts/shared-payment-tokens）或采用 Agentic Commerce Protocol 中的委托支付规范（Delegated Payments Spec）——所有这些都无需更换现有的支付处理方。

（此处有一张说明 OpenAI Agentic Commerce Protocol 为 ChatGPT 即时结账提供支持的示意图，链接见原文）

为信任而构建

我们认为代理式商务应以信任为基础。在 AI 商务的早期阶段：

• 用户保持控制——用户在任何操作执行前都会明确确认每一步。
• 支付安全——加密的支付令牌仅在获得用户许可的情况下、仅针对特定金额和特定商家被授权使用。
• 数据共享最小化——仅在用户允许的情况下，与商家共享完成订单所需的最少信息。

合作伙伴观点

Stripe / Etsy / Shopify

“Stripe 正在为 AI 构建经济基础设施。这意味着需要重构当前的商务系统并为数十亿人创造新的 AI 驱动体验。我们很自豪能为 ChatGPT 的即时结账提供支持，并与 OpenAI 共同开发 Agentic Commerce Protocol，帮助企业和 AI 平台构建未来的商务。”

—— Will Gaybrick（Stripe 技术与业务总裁）

这只是开始

此次发布只是一个起点。随着 AI 成为人们发现、决策和购买的关键接口，Agentic Commerce Protocol 为连接人们与企业、开启下一代商务时代提供了基础。

More than 700 million people turn to ChatGPT each week for help with everyday tasks, including finding products they love. Starting today, we’re taking the first steps toward ChatGPT helping people buy them too—beginning with Instant Checkout, powered by the Agentic Commerce Protocol, built with Stripe.

U.S. ChatGPT Plus, Pro, and Free users can now buy directly from U.S. Etsy sellers right in chat, with over a million Shopify merchants, like Glossier, SKIMS, Spanx and Vuori, coming soon. Today, Instant Checkout supports single-item purchases. Next, we’ll add multi-item carts and expand merchants and regions.

We’re also open-sourcing⁠ the technology that powers Instant Checkout, the Agentic Commerce Protocol, so that more merchants and developers can begin building their integrations. The Agentic Commerce Protocol is an open standard for AI commerce that lets AI agents, people, and businesses work together to complete purchases. We co-developed it with Stripe⁠ and leading merchant partners to be powerful, secure, and easy to adopt.

This marks the next step in agentic commerce, where ChatGPT doesn’t just help you find what to buy, it also helps you buy it. For shoppers, it’s seamless: go from chat to checkout in just a few taps. For sellers, it’s a new way to reach hundreds of millions of people while keeping full control of their payments, systems, and customer relationships.

We’re making this protocol and our documentation⁠ available today so interested merchants and developers can begin building integrations. When you’re ready to make your products available for purchase throughChatGPT, you can apply here⁠.

How Instant Checkout works

When someone asks a shopping question—“best running shoes under $100” or “gifts for a ceramics lover” — ChatGPT shows the most relevant products from across the web. Product results are organic and unsponsored, ranked purely on relevance to the user.

If a product supports Instant Checkout, users can tap “Buy,” confirm their order, shipping, and payment details, and complete the purchase without ever leaving the chat. Existing ChatGPT subscribers can pay with their card on file, or other card and express payment options.

Orders, payments, and fulfillment are handled by the merchant using their existing systems. ChatGPT simply acts as the user’s AI agent—securely passing information between user and merchant, just like a digital personal shopper would.

Merchants pay a small fee on completed purchases, but the service is free for users, doesn’t affect their prices, and doesn’t influence ChatGPT’s product results. Instant Checkout items are not preferred in product results. When ranking multiple merchants that sell the same product, ChatGPT considers factors like availability, price, quality, whether a merchant is the primary seller, and whether Instant Checkout is enabled, to optimize the user experience.

The Agentic Commerce Protocol

At the core of this experience is the Agentic Commerce Protocol⁠ which provides the language that lets AI agents and businesses work together to complete a purchase for a user.

We built the Agentic Commerce Protocol with Stripe and leading merchants to:

• Work across platforms, payment processors, and business types. 
• Integrate quickly without changing their backend systems.
• Keep merchants in control of the customer relationship as the merchant of record across the purchase journey–from fulfillment and returns to support and communication.

When someone places an order, ChatGPT sends the necessary details to the merchant’s backend using Agentic Commerce Protocol. The merchant accepts or declines the order, processes the payment via their existing provider, and handles fulfillment and customer support exactly as they do today.

If a merchant already processes payments with Stripe⁠, they can enable agentic payments in as little as one line of code. If they use another payment processor, they can still participate in Instant Checkout and accept agentic payments either by using Stripe’s new Shared Payment Token API⁠ or adopting the Delegated Payments Spec in the Agentic Commerce Protocol—all without changing their existing payment processor.

Built for trust

We believe agentic commerce should be built for trust. In this early stage of the AI commerce future:

• Users stay in control — they explicitly confirm each step before any action is taken.
• Payment is secure — encrypted payment tokens are only authorized for specific amounts and specific merchants with the user’s permission.
• Data sharing is minimal — only the information required to complete the order is shared with the merchant, with the user’s permission.

"Stripe is building the economic infrastructure for AI. That means re-architecting today’s commerce systems and creating new AI-powered experiences for billions of people. We’re proud to power Instant Checkout in ChatGPT and co-develop the Agentic Commerce Protocol to help businesses and AI platforms build the future of commerce."

Just the start

This launch is just the beginning. As AI becomes a key interface for how people discover, decide, and buy, the Agentic Commerce Protocol provides a foundation that connects people and businesses for the next era of commerce.

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