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For cannabis retailers, the complex world of e-commerce presents both an enormous opportunity and a challenge to navigate. Fortunately, there is a platform offering a one stop shop with everything from consumer leads to software enabling the last mile of delivery. After the deal closes, shares of SSPK will automatically convert to shares of the newly-formed company on a one-to-one basis. Weedmaps boasts an impressive year track record and has over 10 million monthly active users spread across nine countries on its propriety marketplace. Those users purchase a variety of cannabis products and also get help from detailed descriptions, reviews, and simple ways to place orders and get deliveries. In turn, dispensaries flock to Weedmaps. Weedmaps can also help retailers avoid seeing their licenses being revoked for simple missteps. A delivery of cannabis, for instance, is a far cry from a restaurant meal. Retailer clients can add on services like a boost on weedmaps. Over time, Weedmaps clients steadily spend more per month, indicating the additional services are in high demand. There is plenty of room to offer retailers even more. Weedmaps currently charges an effective rate of 50 cents per click per cannabis consumer. That compares with mainstream marketing choices like Google Ads, which costs a few dollars per click with a much lower conversion rate. If that budget increases to normal levels, the upside for Weedmaps is tremendous. Indeed, it is hard for cannabis retailers to place ads on a national basis at all due to regulations and resistance from major media owners like Facebook. That leaves them bound to rely on billboards, t-shirts, and influencers — all of which are very difficult to monitor for effectiveness. End users have also used Weedmaps much more through the pandemic. The company says that monthly active user engagements e. Users have also increased their average spend in recent months. Given the non-standardized nature of cannabis products, it is likely those customers will stick with Weedmaps to get their favorite items — even if Covid worries subside in coming months. Investors should also take into account significant structural tailwinds behind cannabis retail. While a few states have shifted to recreational use and several to medical use, there is a long way to go. And even within states where cannabis is legal, the number of dispensaries generally has plenty of room to grow. California, for instance, might be seen by outsiders as a place where retailers are plentiful. But there is only one retailer license per 40, people, meaning many consumers still have to drive hours to make a purchase. At the moment, very few cannabis retailers have created brand power, meaning they will continue to work to build it. That makes a presence on Weedmaps virtually essential. How should investors value Weedmaps? A good comparison might be GoodRx Holdings, Inc. But the cannabis landscape is much harder to navigate, given the lack of MSPRs, tear sheets, and other standards. Even after the recent rally, Weedmaps trades at an enterprise value of 5. GoodRx trades at Shopify Inc. And Amazon has a long track record of staying away from products with complex regulatory issues. Choosing the right cannabis stock can be tricky. But with Weedmaps, there is an opportunity to own the dominant SaaS player before much of the market has taken notice. Investors who act early should taste some sweet rewards. Full Article 6 minutes read. Share on Facebook Share on Twitter. Weedmaps parent WM Holding Co. Related Posts.

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