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As pot becomes legalized in more states, the fight to decarcerate Blacks with cannabis-related charges and to support the formation of legitimate businesses to cultivate and sell marijuana is just beginning. Where possible, B3 will prioritize work with Black-owned vendors and partners. Given the seriousness of the issue, Cohen wanted B3 to be a category changer that addresses racial injustice around cannabis in a way that is impactful and responsible. As part of its mission, B3 has been envisioned as a creative space or platform for Black designers, illustrators and artists. As an additional consideration, much of the design had to work within specific safety regulations guiding marketing and packaging around cannabis. To highlight the social activism that sets B3 apart, the brand identity framework is vital, creative and purposeful. The team wanted to avoid the typical cannabis tropes—marijuana plants, leaves, the color green—and keep the focus on the message. Pentagram helped us to integrate typefaces created by Black designers and original artwork by Black artists into our packaging, which is our major form of marketing. B3 is working to bring change to a broken system, and the identity itself has the freedom to transform, adapt and grow. This built-in flexibility can accommodate the rules around the marketing and packaging of cannabis, which are continuously evolving and vary by state. The branding is driven by expressive typography, using typefaces created by Black designers and rooted in historical context. Supporting type is set in Halyard , created by Joshua Darden. The logo itself embodies transformation with dynamic letterforms that can shift in size and scale, or act as a window for images. Sustainability is a priority for B3, and Pentagram worked closely with Cohen on each element of the packaging to make as much of the line sustainably produced and recyclable as possible. The team avoided typical plastic solutions like child-proof pouches and instead focused on recyclable and renewable materials such as tin, glass, metal and cardboard. The designers wanted B3 to look and feel crafted and special, and they imagined the containers being passed around while getting high, doubling as intricately detailed vessels of messaging, as well as pot. Wrapped in words and phrases, the distinctive packaging is intended to generate conversation and moments of introspection, and to be engaged with over time, saved, collected and reused. Some type on the tins is embossed, giving them a tactile quality, and type also covers the slipcases and belly bands that go around the containers, as well as the fold-out insert inside. But it turned out to be so much more than that. From exterior elements like sleeves and tin artwork to pamphlets and inserts inside each container, as well as product displays and shipping containers, each part of the packaging has been carefully considered. The immersive typography is layered with striking visuals by Black artists; B3 launches with two commissioned pieces, one from the Brooklyn-based multimedia artist Dana Robinson and the other from Opara himself. As part of the commission, the design team selected an ad from Ebony set in an ice cream parlor another nod to Cohen. Color is used generously and purposefully throughout to give B3 a vibrant presence. The dynamic system of type, color and artwork extends to digital spaces such as the website and social media, as well as merchandise such as t-shirts, hats and posters, all sold in support of the brand mission. Products will be available for purchase at a selection of local dispensaries and can be viewed online at BensBest. Close Close Mobile. The Strategy To highlight the social activism that sets B3 apart, the brand identity framework is vital, creative and purposeful. Portfolio view. Share: Twitter , LinkedIn , Email. Next project.

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Thank you for visiting. Please confirm you are over 21 years of age. High in terpenes, moderate in THC. Organically grown. Our Blended SloSmokes pre rolls prolong your smoking pleasure and make it easier to dose more accurately. We blend several strains in order to evoke our 5 effects consistently. B3 Blended SloSmokes are high in Terpenes because its the terpenes that determine the effect that a particular blend evokes. The percentages of the major terpenes are included right on our label. THC is the volume. Our cannabis is soil grown without the use of any non organic fertilizers, pesticides, herbicides or fungicides. Even our papers are organic! Blended SloSmokes are available in the following effects:. Packed in 5 pack tins and singles in glass tubes. We package our Blended SloSmokes in reusable and recyclable limited edition 5 pack child resistant tins and glass tubes. How to open our tins Gently pull up on the lid. Press the front and sides to release. Yes, I am over SloSmoking Tips. Available in 2 Pack. Effects Blended SloSmokes are available in the following effects:. Energizing Sedating. Focus Clear headed, energetic, motivated. ECS Enhanced, creative, and stimulating. Cloud 9 Upbeat, blissful, happy, playful, euphoric. Kick Back Unwind, social, relaxed, calming. Dream Sweet Dreams Sedating, good for sleeping and spooning. Sedating Energizing. Tin Artwork. A section of the monoprint was selected and enlarged and wrapped around the tins. Related Merch. Learn more about the SloSmoke experience. Thanks for visiting our website. First Name. Zip Code. Cell Number for texts.

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