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Promotions carried out through social media have become a current trend, with social media being able to attract the attention of consumers because they can recognize, find out and choose which products they will buy, use to meet their needs. Social media also has a big influence on product sales, promoting products and providing information to consumers. According to Swastha and Handoko , there are five roles of potential consumers in making a purchasing decision, namely 1 Taking the initiative initiator : consumers who have the desire to purchase only certain goods or who have needs and desires but do not have the ability to do it yourself. According to Kotler and Armstrong , there are several processes for decision making for consumers, namely: 1. Needs Recognition Before buying the product, consumers must first identify the consumer's needs so that they don't make the wrong purchase and know the product carefully. Information Search If a consumer is interested in a particular product, the consumer must first find out or recognize what the product is like. One way is to ask relatives or family, commercially advertising, displays and the official website of the product , public sources mass media and the internet and experience sources those who have tried the product and observed the product. Purchase Decisions After comparing one product with another, consumers will decide to buy the product from the brand they think is the best. Post-Purchase Behavior Consumer actions to evaluate a product after purchasing and using the product are related to whether they are satisfied or dissatisfied with the product. In my opinion, the number of 'likes' and 'followers' on Coca-Cola's social media can influence and show its potential to achieve global environmental marketing because from social media alone Coca-Cola can tell you if there are certain events that Coca-Cola is holding, for example, merchandise. Having a large number of 'likes' and 'followers' can also influence sales factors because now consumers will always see reviews, suggestions, criticism which will greatly influence the number of product purchases. What are the basic factors that affect price in any market? Which considerations enter into the pricing decision? Meanwhile, according to Kotler and Armstrong price is the amount of money charged for a product or service. Factors that influence market prices 1. Cost The internal costs that must be considered are production costs which include raw materials, labor, additional costs such as rental costs, production equipment, costs for sending products to marketing locations. Customer Observe and observe the consumer market and the target consumers you want to reach to market or launch the product for sale. Product Innovation With product innovation, it will give a different impression to consumers. Innovation in products can also be done in terms of packaging, product content, or sizes offered to consumers. This affects product sales 5. Government Regulations The influence of government regulations on product pricing strategies can be very significant because the government will usually implement and limit selling prices on the market 6. Marketing Factors The marketing carried out by a product will attract consumers to buy and use the product for their own use and introduce their relatives that the product is good and worth buying. The Coca-Cola company uses different advertising agencies in various countries to make its brand feel more local or in line with the tastes of people in that country. Coca-Cola's advertisements in Spain also show its product mixed with wine, which reflects the way it works. Apart from that, Coke also sells various kinds of soda with different flavors in each country because Coke follows the tastes of its consumers in each country. For example, visitors to the company's museum in Atlanta can try this drink, starting from cold watermelon China , very bitter herbal soda. Italy , spicy ginger soda South Africa and in Coke launched a beer-flavored carbonated drink in Japan. So the basic factors that influence the basic price and pricing decisions at Coca-Cola refer to the demand and supply made by Coca-Cola to its consumers. Identify the key elements in Coca-Cola Company global marketing strategy. Despite a slowdown in global soft drink consumption, Coca-Cola Company continues to be a success story. What is the key to its success? Does Coca-Cola Company think globally and act locally? Does it also think locally and act globally? According to Rutinaias Haholongan, SE. M in the book Global Marketing Global marketing is the process of focusing the resources people, money, physical assets and goals of an organization to obtain opportunities and respond to global market threats. The globalization process is influenced by many factors, including; internet technology, telecommunications and transportation infrastructure, student exchanges, etc. The key to the success of the Coca-Cola company lies in its very intensive marketing which is carried out both directly and in TV advertisements. As implemented by Asa Candler who held a coupon that offered the first Coca-Cola for free to consumers, then he introduced Coca-Cola to many people by giving clocks, calendars and scales with the Coca-Cola logo on each item. Coca-Cola also diverted the money previously spent on TV into activities that provide more impressive things to its consumers. As mentioned above they tested the Coke Red Lounge gathering area for teenagers in the mall by offering exclusive music videos and video games while selling Coke drinks from a see-through Coke machine. Meanwhile in England Coke created a website mycokemusic. If we look at it from a marketing perspective and Coca-Cola's actions in always listening to the preferences of its consumers in each country, this proves that Coca- Cola thinks globally and acts locally. Consider the different soft drink around the world. What are the main growth drivers of the global soft drink industry like Coca-Cola Company? If we look at the history of another brand of soft drink, namely Sprite, which was developed in Germany and began to enter South America in The success achieved by Sprite began with a large-scale campaign carried out over many years in partnership with Missy Elliot. Sprite focuses on soda drinks with fruit flavors such as cherry, cranberry, grape, lemon and others. Just like Coca-Cola, Sprite also offers zero sugar drinks. Sprite is widely known through the slogans issued by Sprite, for example 'Let's be clear' and 'Obey Your Thirst'. Sprite is now ranked the world's sixth best-selling soda drink and the second best-selling Coca-Cola product due to its strong marketing efforts and remains a strong competitor to 7UP. Companies like Sprite rely heavily on their success through marketing and are always looking for talented marketers. Digital, I. I Wayan Santika, et. IV, h. Nandy Shastri, A Open navigation menu. Close suggestions Search Search. User Settings. Uploaded by herawati. Save Save Hera For Later. Did you find this document useful? Is this content inappropriate? Download now. Jump to Page. Search inside document. Post-Purchase Behavior Consumer actions to evaluate a product after purchasing and using the product are related to whether they are satisfied or dissatisfied with the product In my opinion, the number of 'likes' and 'followers' on Coca-Cola's social media can influence and show its potential to achieve global environmental marketing because from social media alone Coca-Cola can tell you if there are certain events that Coca-Cola is holding, for example, merchandise. You might also like CAO Document 21 pages. Tanishq Brand Analysis Document 32 pages. CocaCola Mags Document 8 pages. Five Interdisciplinary Dimensions of Consumer Behaviour 1. Economic Document 13 pages. Marketing of Soft Drink Document 55 pages. Literature Reviews: 2. Singaram, R. A Total of Document 5 pages. A Total of. Study On Maaza Distribution Document 38 pages. Marketing Study of Mango Juice Document 18 pages. Action of Consumers Document 8 pages. Coca Cola 1 Project Document 71 pages. Coca Cola Document 4 pages. 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