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Learn more. Our purpose is to refresh the world and make a difference. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. Local bottlers work with us to bring our drinks wherever you are in the world. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please click here. You can also view our employment policies or if you have a question on fraudulent recruitment activity. Toggle Navigation Our Company. Discover our brands. Explore Sustainability. See our impact. View all news. Search Jobs. Start typing a location to get suggestions, then press the down arrow to select one. Filter Results Filter Results. Job Category. Search Results 0 Live Results. View By List Grid. Jobs per page 12 24 48 More To Enjoy. Need help? FAQ Contact Us. All rights reserved.
In Romania, the possession, sale, and use of cannabis/marijuana are illegal, and it is against the law to buy or sell these substances.
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In , Coca-Cola refreshed its global brand purpose, with the mission to bring people together through positivity. Romania ranks amongst the top 10 unhappiest countries in the European Union. Romania is the second country after Syria in terms of emigrants. This was the perfect opportunity to launch a conversation about optimism. What we found were the media and the press, where the negative news are largely outweighing the positive. No wonder people were becoming anxious and isolated. This is how the Half Full bottle was born: the iconic Coca-Cola bottle, filled literally from the half up. The bottle became a media outlet, with positive facts carefully selected by a team of journalists and PR printed on the back labels. Coca-Cola managed to hijack a negative conversation with a strong point of view. One that people naturally engaged with since it was based on curated positive facts. We launched the Half Full bottles with a multi-channel campaign, activating the positive side of life in each of the communication channels. In preparing the campaign, we looked at studies proving that Romania is one of the most pessimistic nations in Europe. Next, we linked this finding with outside factors that could be contributing to this general state of mind, and landed on the dire broadcasts of news from national media outlets. A team of journalists and PR collected positive news about Romania from the most prominent media outlets and institutes in the country, which were then printed on the labels and attached to the bottles. The news featured hopeful statistics about Romania and positive stories about Romanian citizens such as Olympians, athletes and artists. The campaign targeted all Coca-Cola drinkers, with special focus on the young generation 18 — We sent them to the top Romanian influencers, out of which 67 of them joined the campaign absolutely for free, sharing the news and their own optimistic messages on their social channels. The campaign was meant to activate positivity in Romanians through all channels, including nationwide outdoors displaying positive news, an online video and banners mirroring negative news on online news outlets. People could chat with a Facebook chatbot, personalize their own Half Full bottles and have them delivered at home, as a reminder of positivity. Awards: 3 Shortlisted Cannes Lions. ZoomIn ZoomIn. Open carousel dropdown menu. A meaningful way of speaking about the brand purpose, with the product at its core. Before we could spread optimism, we wanted to see what was making Romanians pessimistic. So, if no media channels were reporting on good news, we invented our own. We created limited edition Half Full bottles featuring positive news about Romania. Similar Campaigns. Shortlisted Cannes Lions.
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The Coca-Cola Company has gone from having no presence here until the end of to becoming the biggest soft drink maker, rolling past archrival Pepsi-Cola.
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