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Coke was the first soda ever created back in Then, in , a rivalry that would span decades was born as soon as Pepsi hit the market. Today, each brand has a strong and distinct presence thanks to individual marketing strategies that make them obviously different from one another. In general, Coke is known for promoting emotional attachment through its campaigns. This urged consumers to find bottles with names of loved ones to share. The campaign was so successful, they expanded the number of names from to by the end. Their first celebrity ad was in which included Michael Jackson dancing in the streets with a group of young kids. Coke got its start in the early s when a pharmacist by the name of Dr. John S. Pemberton created its original flavored syrup. Once the syrup was made, he took it to a local pharmacy and mixed it with carbonated water. Back then, Coke was the first to expand internationally. In they went on to open a manufacturing plant in the Philippines. Later, in the s, they began expanding their marketing reach into Europe. Additionally, the famous red and white Coca Cola logo was created in the late s. However, the Coca Cola script that was already being used came from Dr. Pepsi was also created in a pharmacy. This time by a man named Caleb Davis Bradham. At the time, Coke had already been on the market for 12 years. After seeing the positive response from his Pepsi creation, Bradham dropped everything and solely focused on building his new company. The company went on to sell 7, gallons of Pepsi syrup in its first year of existence. Within two years, Pepsi sold another 19, gallons of syrup. By this point, Pepsi was seen as a fierce competitor within the beverage industry. The Great Depression caused Pepsi to file for bankruptcy twice, once in and again in , due to sugar shortages. Eventually, the company got back on its feet thanks to major business changes such as a new headquarters and company president. To proactively avoid another bankruptcy, Pepsi purchased a sugar plantation in Cuba in case of another sugar shortage. During this time, they also put out a new red, white, and blue logo meant to evoke feelings of patriotism and show support toward American troops. From there, they focused on designing a unique Coke bottle that could easily be recognized by consumers. Supposedly, the bottle was so distinctive, it could even be recognized in the dark. Their brand tone and voice is friendly and happy, encouraging consumers to feel joy. Rather, they focus on storytelling and facial expressions to resonate with audiences through emotion. Since the beginning, Pepsi has advertised itself as exhilarating and invigorating — and even aid in digestion! Pepsi aimed at being the new soda on the block, trying to subtly suggest that Coke was outdated and for older consumers. Although Coke has used a few celebrity endorsements in the past, Pepsi reigns supreme in this department. Their brand personality is seen as edgy, exciting, fresh, and young. In the battle between Coke versus Pepsi, there are many factors to consider when choosing a winner. Research shows consumers see Coke as honest, wholesome, cheerful, and down-to-earth. The brand is also seen as more reliable and imaginative compared to its rival. In contrast, Pepsi has a younger fanbase and is seen by its audience as young, trendy, and edgier, compared to Coke. In the past five years, Coke has gained Note that Pepsi owns food brands — while Coke owns beverage brands only, like Fanta, Dasani, Sprite, Smartwater, and so on. We know both companies are household names — but Coke has a bigger brand presence across the globe, whereas Pepsi only dominates North America. Basically, both companies can be seen as the champion depending on the factor taken into account. We believe at the end of the day it all comes down to one thing — taste preference. Pepsi or Coke? Battle of the Brands: Pepsi vs. Pepsi Pepsi was also created in a pharmacy. The Differences in Coke vs. Pepsi Since the beginning, Pepsi has advertised itself as exhilarating and invigorating — and even aid in digestion! So, Who is the Winner? So tell us, are you team Pepsi or Coke?

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