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Before , there were many different depictions of Santa Claus around the world, including a tall gaunt man and an elf —there was even a scary Claus. Those paintings established Santa as a warm, happy character with human features, including rosy cheeks, a white beard, twinkling eyes and laughter lines. Learn more about Sundblom and his depictions of Santa.

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In fact, many people are surprised to learn that prior to , Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. He has donned a bishop's robe and a Norse huntsman's animal skin. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast. In , artist Fred Mizen painted a department-store Santa in a crowd drinking a bottle of Coke. The ad featured the world's largest soda fountain, which was located in the department store Famous Barr Co. Louis, Mo. Mizen's painting was used in print ads that Christmas season, appearing in The Saturday Evening Post in December Nicholas' commonly called ''Twas the Night Before Christmas'. Moore's description of St. Nick led to an image of a warm, friendly, pleasantly plump and human Santa. Many of those items today are popular collectibles. In the beginning, Sundblom painted the image of Santa using a live model — his friend Lou Prentiss, a retired salesman. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. Finally, he began relying on photographs to create the image of St. One year, Santa's large belt was backwards perhaps because Sundblom was painting via a mirror. Another year, Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs. So he changed one to a boy in his paintings. But Sundblom wanted the dog to stand out in the holiday scene, so he painted the animal with black fur. Sprite Boy, who was also created by Sundblom, got his name due to the fact that he was a sprite, or an elf. Here, a few other things you may not have realized about the cheerful guy in the red suit. So Coca-Cola commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus — showing Santa himself, not a man dressed as Santa. And even though it's often said that Santa wears a red coat because red is the color of Coca-Cola, Santa appeared in a red coat before Sundblom painted him. The original oil paintings Sundblom created were adapted for Coca-Cola advertising in magazines and on store displays, billboards, posters, calendars and plush dolls. Note the edges on this Haddon Sundblom sketch. They define the edges for the magazine and poster prints that will feature the promotional art. Related Content. Read More.

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