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The history of soft drink market in India started way back in with the introduction of soft drink by Parle group, followed by other manufactures of the soft drinks like Coca-Cola, Mc-Dowell, etc, after the exit of Coca-Cola in ,parle become the undisputed market leader till recent past and early nineties. In s Pepsi gave new dimension to soft drink industry. Initially when soft drinks were introduced in the 19thcentury it was positioned as a thirst quenching drink but due to the changing times it is now positioned as a fun drink. Soft drinks are consumed by almost every section of the society for their cool and tasty attributes. The government considered soft drink as an industry due to this the excise duty levied by the government on soft drink is very high. The soft drink industry has an annual sale which exceeds about cores and most of the bottling company have been flourishing. It is a seasonal product and sells strongly just for six months. Value edition is done by retailer by way of chilling the bottle. The consumer loyalty is uncertain. Today Pepsi is one of the largest Multinational companies with a turnover of 22 billion dollars of business worldwide. Pepsi Co Inc. Pepsi foods entered the Indian Market in s as a joint venture with Punjab Agro. Pharmacist Calerb D. Bradham invented Pepsi Cola in Pepsi is a U. Pepsi Co. S and amongst the 15th largest in the world. Frito lay. Pizza Hut. Kentucky Fried Chicken. Taco Bell. Consumer buying behavior refers to the buying behavior of the final consumer, individuals and households and who buy the goods and services for personal consumption. The consumers for the selection of the soft drink either go for brand loyalty or they choose a brand based on retailers advice. There are few buyers who buy in bulk for parties. In this way the individual might be trying to choose or cater to his perception of his guests preference. Consumer is the heart of any marketing agency, hence marketers are now spending money on consumers research that includes the study of what they buy, when they buy, how often they buy, and how often the consume or use it. The study has been conducted in twin cities and the respondents chosen randomly. The sample size has been limited to , which may restrict the scope and complexity of the study. The scope of the project could be broadened if the project duration is extended and the team strength be raised. The primary objective of the report is to study the attributes, which a consumer considers important while taking decision to purchaser soft drink. To find out the top of the mind awareness level of soft drink among consumers. To find out the medium which is most effective in reaching the consumers. To find out the most popular point of purchase. To identify the age group which consume the maximum amount of soft drinks. To know what are the factors, which influence towards brand choice. To identify the factors influencing the consumption pattern. A transition has been identified in their frequency of consumption from being consumed seasonally to being consumed weekly. The survey was conducted in twin cities only, so the data collected can be generalized. The survey was conducted in summer, due to which consumption of soft drink was influenced. So there was a seasonal constraint. Hence the data may not be representation on the entire population. Even though every care is taken to formulate the questionnaire, some errors may have crept in. Since taste is the most important criteria the drink can be made palatable to Indian taste by bringing out more effervescent version of price. More knowledgeable and health conscious consumers didnt consider the drink a good value for money. Diet conscious consumers should be provided low caloric drinks at reasonable cost. Bottling plant are to be set hygiene standards ensuring the brand image does not suffer any onslaught. Frequent buyers should be recorded and rewarded accordingly. There has been a demand for umbrellas from retailers, which were not available from the company. From the analysis of the study it can be inferred that the demand for soft drinks is occasional with the maximum sales being in summer. Television is the most effective medium followed by news papers. Taste has been found to be the most important factoring influencing purchase decisions High brand awareness has been noticed among consumers. The companys catchy slogan is the most appealing in ad films. Consumers preferred film stars and cricketers endorsing their preferred brand. Открыть меню навигации. Закрыть список предложений Поиск Поиск. Пользовательские настройки. Пропустить карусель. Карусель назад. Следующее в карусели. Что такое Scribd? Загружено: Kopal Bhargava. Сведения о документе нажмите, чтобы развернуть сведения о документе Описание: Soft drink market in India started way back in with the introduction of soft drink by parle group, followed by other manufactures of the soft drinks like Coca-Cola, Mc-Dowell, etc. Soft drink industry has an annual sale which exceeds about cores and most of the bottling company have been flourishing. Поделиться этим документом Поделиться или встроить документ Параметры публикации Опубликовать в Facebook, откроется новое окно Facebook. Этот документ был вам полезен? Это неприемлемый материал? Пожаловаться на этот документ. Описание: Soft drink market in India started way back in with the introduction of soft drink by parle group, followed by other manufactures of the soft drinks like Coca-Cola, Mc-Dowell, etc. Отметить как неприемлемый контент. Скачать сейчас. Похожие издания. Карусель назад Следующее в карусели. Перейти к странице. Поиск в документе. Submitted ByKopal Bhargava A07 A The history of soft drink market in India started way back in with the introduction of soft drink by Parle group, followed by other manufactures of the soft drinks like Coca-Cola, Mc-Dowell, etc, after the exit of Coca-Cola in ,parle become the undisputed market leader till recent past and early nineties. The soft drink business in among the most complicated because of following reasons: It is a seasonal product and sells strongly just for six months. Keeping in view the limitations and analysis the following suggestions are put forth. Похожие интересы Пепси Пепси Ко Безалкогольный напиток марка стимулирование потребительского интереса. Pradeep Sharma. Bau Bau Chu. Scott Ritter. Shamyl Farooq Khan. Swasti Saxena. El Mouatassim Billah Soufiane. National Education Policy Center. Helen Oh. Mamali Sahoo. Arpan jain. Fred Brian. Ravish Chandrs. Milton Stevens. Usman Qaiser. Nilima Pisharody. Neeru Dhaka. Популярные на тему «Pepsi Co». Tran Lan Huong. Jaymar Larisma Bustamante. Dominic Cabalo. Nitin Meena. Yuda Prawira. Pawan Kumar. Sushil Kumar. Cedric Ajodhia. Vienna Wang. Project Report on comparitive study on pepsi and coca cola. Pallav Mowke. Anonymous HKuYF6k. Sazal Dua. Swati Keyal. Siddharth Sharma. Mahmood Sadiq. Tung Van. Manish Tewani. Innosent IglEsias. Fariya Piasha. Быстрая навигация Главная.

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