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The legend of Topo Chico and our history

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Export to the Rio Grande Valley and other major American cities begin. Embotelladoras ARCA merged with Grupo Continental to integrate a new group of international bottling, Arca Continental, entering a new stage of growth. The legend of Topo Chico and our history. Manuel Trevino Cantu, renowned industrial of the textile industry, as president of the Company. Lasting as his representative to take over management. Manuel L. Barragan and Leonides Paez, who bring experience in the field of advertising and accounting, joined the company. Foreign investors in the company offer to sell their shares to Mr. Barragan and Mr. Paez, without any guarantee but their work and moral character. Also, by this time the use of the bottle cap started. Topo Chico S. Barragan and Paez watch as, little by little, their dream of growing a modest bottling plant to a financially strong and job generating company becomes reality. Following the example of the local Brewery, a truck fleet for soft drink distribution is created. Leonides Paez death, Manuel L. Barragan assumes full responsibility for the Company. Then brings an era of modernization and growth. The machine pedal era ends, and the company acquires modern bottling equipment. Joya is launched in eight flavors. A bottling plant in the city of Matamoros, Tamaulipas is inaugurated, and in one more in Nuevo Laredo, both still in operation today. New sizes are marketed for Joya and mineral water; both undertaking a packaging and label redesign. The Barragan Villarreal family decides to institutionalize their businesses and create a board of directors. The productive capacity of the company, allowed undertaking an ambitious plan for market expansion into the rest of the country. PROCOR acquired the office of the former Hotel Marble, located a few meters from the plant and tied very closely to the history of the source to house the new Topo Chico headquarters. Topo Chico Sangria Light is market launched.

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