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Advertisement cookies to view the content. Fifty years have passed, and Coke is still going strong. In , Coca-Cola US was the 28th biggest company in the world by market valuation, and the leader in the specific category of carbonated soft drinks. A thorough analysis of the Coke brand and Coca-Cola target market segments can help explain the reasons behind this. Coca-Cola is a global brand, appealing to a worldwide audience. The Coca-Cola target consumer is both male and female, covering almost the entire socio-economic spectrum, from average to high income earners. The typical Coca-Cola consumer demographics are extremely broad in age, from young through middle aged, who can relate to the well-defined Coke brand identity that promises a vibe of youthfulness, fun, adventure and authenticity. The Coca-Cola target market focuses on an older demographic specifically with the popular Diet Coke product, which offers a sugar-free option for diabetics and health-conscious consumers. The broad target market of the Coca-Cola brand is also reflected in the range of packaging sizes and styles that cater to families, celebrations and on-the-go consumption of smaller bottles and cans. A deeper dive into the Coca-Cola target market, focusing on the demographic, geographic, behavioral and psychographic segmentation, can provide helpful Coca-Cola consumer insights for brands targeting a similar audience. Coca-Cola demographics segmentation includes a broad age range of younger to mid-life consumers, from 10 to 40 years old. This demographic covers kids and teens, singles, younger adults still living at home and those who live alone, newly marrieds, married couples without kids, with young children or with kids in their teen years. The employment profile of the Coke audience includes students, employees and professionals alike. The Coca-Cola target audience is located all over the world, and the typical Coke consumers may live in urban centers or rural settings. This is despite the fact that North America accounted for the largest revenue distribution share of the Coca-Cola company in The target market enjoys Coke for several reasons, including its good taste and refreshing feel, spending time with people, and as part of a general lifestyle habit. The Coke target market can be broadly defined as having easygoing, ambitious, and determined personalities. A Coca-Cola customer analysis from a psychographic standpoint shows a wide socio-economic breakdown, from working class to middle and upper class. At the height of the Cola Wars, Pepsi conducted blind taste tests that proved that consumers preferred Pepsi over Coke. In , Coca-Cola was the top carbonated soft drink company in the US, with a volume share of Yet Coca-Cola is the clear winner, with a brand value five times higher than the closest competitor. For a company that has been operating for over a century, Coca-Cola marketing strategy is suitably broad, well established and highly successful. Coca-Cola takes a vast, multi channel marketing approach, focusing on TV ads, sponsorships, celebrity endorsements, product marketing, brand marketing and much more. Most importantly, Coca-Cola marketing focuses on selling a lifestyle promise, rather than simply a product. Like rival brand Pepsi, Coca-Cola also places a strong emphasis on product innovation. A recent example is the launch of Coca-Cola with Coffee , touted as a hybrid mocha flavored caffeinated soft drink that falls into the ready-to-drink RTD coffee category. When it comes to the international markets, the company invests significantly in separate marketing campaigns. The Coca-Cola advertising strategy takes the strong brand message of Coke and localizes it for appropriate geos and target audiences. For example, a recent ad for Coke India explores a new way to cheer for your team at a cricket match. Once again, the brand is focusing on themes of unity, togetherness and fun, which always take center stage no matter how does Coca-Cola market their products:. Launched in in Australia followed by worldwide expansion, the campaign has been a phenomenal success, producing over M bottles , increasing sales in the US by 2. It also won several prestigious Cannes Lions awards for the Coke brand. Looking for insights like these for your target market? Whether you are marketing cola, cosmetics, or cellphone accessories or any other consumer goods! However, North America is the largest market in terms of revenue distribution. Want to learn more? The largest age group in terms of Coca-Cola consumption is ages Other articles you might be interested in. Looking beyond games—in-app mobile advertising revenue in Read more. Most popular Android devices worldwide September Read more. 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Choose from intervals as short as one week, so you receive what you need, when you need it. Pause or cancel at anytime with ease via your account. To begin a subscription, you need to choose the service and frequency from the product pages on site. Yes, you will receive a dispatch confirmation email within 24 hours of your order being shipped from our warehouse, along with any tracking information. You can cancel a subscription up to midnight the day before your next billing date, which will result in both the subscription being cancelled, and prevent you from receiving any future subscription deliveries. Your next billing date is set as the day of the month you set up your subscription. For example, if you bought your subscription on the 13th of the month, and you select a monthly frequency, your next billing date will be the 13th of the following month. See our delivery information page for more information. If your product is out of stock, a charge will not be taken from your account. You will receive the product typically days after the product comes back into stock. If one of the parts of your subscription is out of stock, you will receive the rest of your subscription as normal. If your subscription order is not available, you will be notified by e-mail or by other means if no e-mail address has been provided and you will have the option either to wait until the item is available from stock or to cancel your order. Special offers will not apply on top of any subscribe and save discount, except where it is relates to meeting a spend threshold. You are already signed up to our email! Sorry, your age does not permit you to shop our alcoholic products at this time. Home Coca-Cola Subscriptions. Subscribe for savings. Shop Now. Convenient Deliveries Choose from intervals as short as one week, so you receive what you need, when you need it. No Commitment Pause or cancel at anytime with ease via your account. Shop all products. FAQs How do I begin a subscription? Do I get notifications when my subscription orders dispatch? Can I make changes to my subscription? How do I cancel my subscription? How do I know my next billing date? Do I qualify for free delivery? What if my product is out of stock? Why does my discount code not work on top of my subscription? Thank you! You are now signed up for Your Coca-Cola emails. Continue Shopping. Not a valid email! Please double check the email you have entered! Try Again. Something went Wrong! There was an error please try again. Age not provided.

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