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We help you to meet your learning objectives. After three days, your trial will expire automatically. We're committed to helping nextgenleaders. Whatever we select for our library has to excel in one or the other of these two core criteria:. We rate each piece of content on a scale of 1—10 with regard to these two core criteria. Our rating helps you sort the titles on your reading list from solid 5 to brilliant Here's what the ratings mean:. Often an instant classic and must-read for everyone. For instance, it may offer decent advice in some areas while being repetitive or unremarkable in others. We look at every kind of content that may matter to our audience: books, but also articles, reports, videos and podcasts. What we say here about books applies to all formats we cover. While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:. Innovative — You can expect some truly fresh ideas and insights on brand-new products or trends. This is a good business biography. The author has an eye for the interesting detail - such as the fact that the future chairman of Coca-Cola and the future Yankee-hating Communist leader Fidel Castro went to the same elite Cuban private school. He also has a good understanding of the business issues that Roberto Goizueta addressed during his remarkably successful career. This is not a hagiography or an 'authorized' biography. In fact, author David Griesing reports that Goizueta opposed the book project and directed his friends and the public relations department of Coca-Cola not to cooperate. Remarkably, in the face of that opposition, the author not only persevered but also produced a book that seems scrupulously objective. If it is not a paen, neither is it a hatchet job. Born in Cuba, the scion of an aristocratic family, Roberto Goizueta learned proverbs that distilled practical lore and wisdom from his Basque-immigrant grandfather. Years later, as chairman of Coca-Cola, he used these proverbs — such as, 'If your neighbor's beard is on fire, make sure yours is soaking wet' — to illustrate his points at meetings. Goizueta greatly respected his grandfather's practical business sense. The old man had emigrated from Spain and started out small, selling typewriters and air conditioners. He worked hard, paid close attention to cash flow and was very cautious about borrowing. When he saw that the Cuban sugar mills were always in the market for the bags their workers used to pack sugar and that they paid steeply for the bags, Goizueta's grandfather bought land. He didn't raise sugar — instead, he raised the plants used to make bags. He saved steadily and during the Great Depression he was able to buy shares in sugar mills for next to nothing. The old man's successes carried the family into the upper reaches of Cuban society. They attended some of the better clubs — although, perhaps, not the very best. David Greising is a business columnist at the Chicago Tribune and former Atlanta bureau chief of BusinessWeek magazine. He covered Goizueta and Coca-Cola from to How would you like to use getAbstract? For my company For myself. Request a Demo. Try it for free. For yourself Discover your next favorite book with getAbstract. See prices. For your company Stay up-to-date with emerging trends in less time. Learn more. Students We're committed to helping nextgenleaders. Log in to listen to the audio summary. Editorial Rating 9. The rating — what does it mean? Here's what the ratings mean: 10 — Brilliant. Qualities Innovative Applicable Qualities. The Prelude Born in Cuba, the scion of an aristocratic family, Roberto Goizueta learned proverbs that distilled practical lore and wisdom from his Basque-immigrant grandfather. Goizueta proved an Read on. My Highlights Select the sections that are relevant to you. Your highlights will appear here. Are you sure you want to remove the highlight? Cancel Delete. Highlight Delete Copy. Comment on this summary contact us here if you have any questions. Sign in to share your opinion. More on this topic Learners who read this summary also read 7. The Real Thing. The Real Pepsi Challenge. A Genie's Wisdom. Disrupting the Game. Couldn't load component 'GaTopLayer'.

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Votre abonnement expirera automatiquement au bout de trois jours. We're committed to helping nextgenleaders. Les livres qui obtiennent moins de 5 ne font pas l'objet d'une publication. Voici ce que signifie chaque note :. This is a good business biography. The author has an eye for the interesting detail - such as the fact that the future chairman of Coca-Cola and the future Yankee-hating Communist leader Fidel Castro went to the same elite Cuban private school. He also has a good understanding of the business issues that Roberto Goizueta addressed during his remarkably successful career. This is not a hagiography or an 'authorized' biography. In fact, author David Griesing reports that Goizueta opposed the book project and directed his friends and the public relations department of Coca-Cola not to cooperate. Remarkably, in the face of that opposition, the author not only persevered but also produced a book that seems scrupulously objective. If it is not a paen, neither is it a hatchet job. Born in Cuba, the scion of an aristocratic family, Roberto Goizueta learned proverbs that distilled practical lore and wisdom from his Basque-immigrant grandfather. Years later, as chairman of Coca-Cola, he used these proverbs — such as, 'If your neighbor's beard is on fire, make sure yours is soaking wet' — to illustrate his points at meetings. Goizueta greatly respected his grandfather's practical business sense. The old man had emigrated from Spain and started out small, selling typewriters and air conditioners. He worked hard, paid close attention to cash flow and was very cautious about borrowing. When he saw that the Cuban sugar mills were always in the market for the bags their workers used to pack sugar and that they paid steeply for the bags, Goizueta's grandfather bought land. He didn't raise sugar — instead, he raised the plants used to make bags. He saved steadily and during the Great Depression he was able to buy shares in sugar mills for next to nothing. The old man's successes carried the family into the upper reaches of Cuban society. They attended some of the better clubs — although, perhaps, not the very best. David Greising is a business columnist at the Chicago Tribune and former Atlanta bureau chief of BusinessWeek magazine. He covered Goizueta and Coca-Cola from to Ignorer la navigation. Comment souhaitez-vous utiliser getAbstract? Essai gratuit. For yourself Discover your next favorite book with getAbstract. See prices. For your company Stay up-to-date with emerging trends in less time. Learn more. Students We're committed to helping nextgenleaders. Editorial Rating 9. Le classement : qu'est-ce que c'est? Voici ce que signifie chaque note : 10 — Excellent. Qualities Innovative Applicable Qualities. The Prelude Born in Cuba, the scion of an aristocratic family, Roberto Goizueta learned proverbs that distilled practical lore and wisdom from his Basque-immigrant grandfather. Goizueta proved an Read on. My Highlights Select the sections that are relevant to you. Your highlights will appear here. Are you sure you want to remove the highlight? Cancel Delete. Highlight Delete Copy. Comment on this summary contact us here if you have any questions. Sign in to share your opinion. More on this topic Learners who read this summary also read 7. The Real Thing. The Real Pepsi Challenge. A Genie's Wisdom. Disrupting the Game. Couldn't load component 'GaTopLayer'.

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