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Cannes Lions and the Indian camaraderie.

Homethings-THE COCA-COLA CANNES CONTROVERSY

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But this year, whilst the glamorous events were as prevalent as ever… critics feel there was a HUGE slip-up on the sustainability side. Since the Summer of , the best and brightest of the advertising industry have been attending the Cannes Lions Festival to celebrate the best ads in the biz. In the past few years, several of the winning ads showcased innovative approaches to tackling environmental issues, in addition to lots of conversations around the sustainability of the festival itself — with the board claiming to be trying to reduce their carbon emissions and single-use plastics. This year's entry from Coca-Cola was their first Cannes Lions win in 10 years… which is a huge deal. Coca-Cola is the biggest plastic polluter in the world. On top of this, climate activists have even pointed out that a lot of recyclers ask consumers to NOT crush cans - as this can confuse the sorting machines and cause batch contamination. The good news is that well-known ad critics are not shying away from a fight — publishing articles explaining this scandal and trying to engage the sustainability community online. The not-so-good news is that, compared to Coca-Cola and Cannes Lions, these critics and climate activists have a pretty small platform. By making our Things waterless we massively reduce their carbon footprint. It was also means that we can remove the need for single-use plastic. From sourcing of ingredients to deciding who delivers our parcels, we're proud that we choose the best possible options for you and the environment. It makes sense. Shop All. July 31, Share on Facebook Tweet Pin it. Previous Post. Next Post.

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