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Right next to the Weed has an image problem. Marijuana has some skanky design going on. Currently 44 percent of logos registered as trademarks for marijuana-based businesses in the United States feature The Leaf. Think of striped barbershop poles: How do you choose? And with its rich tradition of unique strain names , we expect the marijuana industry to step up to the plate with creative branding in the near future. Like with any product, before you design a logo you need to know your target audience. For marijuana that may no longer be aging hippies and skateboarding hoodlums. To put it bluntly heh! Not long after cannabis was legalized in Colorado, The Denver Post hired its first pot critic, Jake Browne, to help those with a discerning palate pick the dankest of chronic. According to a study in Colorado, adults with higher incomes are actually more likely to have tried marijuana. This includes new ways of consuming, from fancy artisanal edibles to elegant pen vapes that you can tuck away in a clutch. The branding for these luxury brands follows the same patterns of other craft brands, including a more subdued color palette, simplified geometric shapes sometimes subtly calling back to The Leaf , clean lines and elegant, modern typography. This means a lot of people open to trying a new product who have no idea how to use it. It can be intimidating to unravel and understand the difference between a sativa and an indica. This includes products with low-levels of THC, or that take away the learning curve think pre-rolled joints. Mass market branding is no different for marijuana than it is for any other product: Design should be clean and modern. You can use popular design trends—like vintage or flat design—to build your brand, just stay away from anything associated with one particular customer segment. They prefer their weed not only physically green, but also sustainable. No matter your target market, one thing to think about when branding and producing your pot is the environmental angle. Is your packaging reusable? A pouch as green as the nugs inside is going to help build a brand that consumers respect. Recreational marijuana is just barely legal in a handful of states. But medical marijuana has now been given the okay in over half of the states in the union. This means the market for medical or health-related cannabis products is even larger than for recreational use. A lot of ganga-preneurs are taking note, choosing to focus on the legitimate health benefits of their products in their branding. This means logos that have a distinctly medical or pharmaceutical feel, sometimes combining The Leaf with more traditional medical imagery. In terms of packaging, this usually entails focusing on the health benefits of using the product, which has also taken many forms, including salves, creams and tinctures. Our final marijuana branding trend takes this tradition of fun—which can include traditional images and colors—and modernizes it. Reframe weed with a new business model. Or a quirky design. Or something a little bit over-the-top. Before you rush out to design your kick-ass, unique new marijuana logo and packaging, there are a couple legal considerations:. Massachusetts, Nevada, Maine and California joined in Ah yes, just imagine all that beautiful cannabis branding… Record scratch. Puff puff pass… to mom? Wanna know more about building the perfect brand identity for your cannabis business? Sign up for our free, 7-day email course and become a brand identity expert. Looks like something went wrong. Oil of Sunshine logo by LaceyJo for Ouroboroscanada. Marijuana grower logo by rsEquation. Hemp coffee logo by aditto. Marijuana vape company logo by vfamoso for Magic Stick. Cold-brew cannabis-infused coffee labels by Martis Lupus. Royal Highness logo by cinj for Royal Highness. Raw hard candy tin by kyle xt for Dr. Green Moose logo by Cross the Lime. Medical Cannabis Superfood bar logo by gph. Serotonine molecule logo by ludibes. Cannabis cream packaging by Evelina G. Healerr logo by rezaernanda. In the flow logo by LePro for In the flow. Mista Bones logo design by E-T for. Cannaly Cannabis software brand logo by juicy. Current Design Contests Designers, check out these contests so you can start building your career. Inside 99designs Portraits Resources Trends.

Бренд Cannabis

5 Tips For Successfully Promoting Your Cannabis Brand On Instagram

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Cannabis branding: 42 chronic weed logos and marijuana packaging ideas

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