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In the USA in particular, where cannabis is legal in four states, decriminalised in 18 and legal for medicinal use in 25, the market for legal cannabis is growing and a number of companies are getting in on the act. Part of this effort is focused on making cannabis products more respectable and acceptable, and moving on from the traditional stoner image, and so design agencies are being called in to create brand identities for all manner of cannabis products. The latest big launch in the world of legal cannabis comes attached to the name of perhaps the most famous recreational herbalist ever. Snoop Dogg brought in Pentagram to design the brand identity and packaging for his line of cannabis products: Targeted at the cannabis connoisseur, Mirth Provisions has two product lines: One of the most recognised medical cannabis companies in California, Kiva Confections grew out of need to create an edible cannabis product that was potent, consistent, and enjoyable to consume. Country music legend Willie Nelson is another musician known for his love of a bit of greenery, and when he decided to launch his own cannabis range he turned to Santa Monica agency, Rival. Colorado-based Dixie Elixirs has an enormous range of THC-infused products, covering everything from chocolates, mints and drinks, through to bath soak and muscle relief lotion. The big giveaway is the cow-head branding, complete with a droog-style bowler-hat and an unsettling third eye.
5 Tips For Successfully Promoting Your Cannabis Brand On Instagram
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Here are 12 amazing cannabis branding designs that really work:
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