Brazilian Chubby

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Brazilian Chubby
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Americas | Brazil, Land of the Thong, Embraces Its Heavier Self
Brazil, Land of the Thong, Embraces Its Heavier Self
Published Feb. 27, 2022 Updated March 1, 2022
A country known for beach bodies is confronting soaring obesity rates with new laws that enshrine protections for people who are overweight.
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RECIFE, Brazil — In this oceanside metropolis in Brazil’s northeast, the schools are buying bigger desks, the hospitals are purchasing larger beds and M.R.I. machines and the historic theater downtown is offering wider seats.
Recife is one of the fattest cities in Brazil. It is also quickly becoming one of the world’s most accommodating places for people with obesity.
That is because Recife is part of an accelerating movement across Latin America’s largest country that, according to experts, has quickly made Brazil the world leader in enshrining protections for the overweight.
Over the past 20 years, Brazil’s obesity rate has doubled to more than one in four adults. In response, activists in Brazil have fought to make life less difficult for overweight Brazilians — and the success of their efforts stands out globally for changing not just attitudes, but laws.
Measures across the country now entitle the obese to preferential seats on subways, priority at places like banks and, in some cases, protection from discrimination.
Here in Recife, population 1.6 million, a law passed last year requires schools to purchase larger desks and educate teachers about weight-based discrimination so they can include it in their lessons. Another law created an annual day to promote overweight people’s rights.
“There’s a lot more we can do at the national level and, God willing, one day we can go international,” said Karla Rezende, an activist in Recife who started pushing for the new laws after realizing that typical airplane seatbelts didn’t fit her. “There are fat people everywhere, and they all suffer.”
She paused and then clarified: Cultural expectations in Brazil might mean overweight Brazilians have it particularly hard. “The demand for the perfect body,” she said. “The perfect curves.”
Like many countries, Brazil has recently begun confronting racism , sexism and homophobia . But in a nation where the body is often front and center — think plastic surgery, thongs on the beach and a carnival that features perhaps more feathers than fabric — a national conversation is also now emerging over how Brazil treats overweight people.
“Gordofobia,” or the term for weight-based discrimination in Portuguese, has become a buzzword in Brazil. It is at the center of heated debates on one of Brazil’s most-watched television programs, the reality show “Big Brother,” and is the main issue discussed on Instagram and TikTok accounts with millions of followers.
Brazil’s biggest pop star, Anitta , has made waves for including obese women in her music videos and sometimes not editing out her cellulite . And after the Brazilian country-music star Marília Mendonça died in a plane crash last year, some journalists and commentators were widely criticized for mentioning her weight.
In some ways, Brazil is catching up to the trend in the United States and Europe, where larger models have become more commonplace on catwalks. But when it comes to public policy, the movement in Brazil has quickly surpassed many other countries, experts said. The debate here went from the media and into city halls, state legislatures and Brazil’s Congress.
In 2015, Brazil amended a 15-year-old federal law to extend protections for disabled people to those who are overweight, entitling them to preferential seats on public transportation and priority in certain places like banks. In São Paulo, there are now wider seats for obese people on the metro, and in Rio de Janeiro, there are some at the famous Maracanã soccer stadium. Three Brazilian states recently dedicated Sept. 10 to promoting obese people’s rights. And one of those states, Rondônia, also passed a law in December that guarantees overweight people “access to all places,” “dignified treatment” and protection from “gordofobia.”
“What’s happening in Brazil are these collective efforts by policymakers to address this problem in ways we’re really not seeing in other places,” said Rebecca Puhl, a University of Connecticut professor who tracks such laws. “In the U.S. and frankly everywhere else in the world, the policy landscape is quite barren.”
Ms. Puhl said that since Michigan passed a law in 1976 that formally protected people from weight discrimination, there have been few meaningful or related policies in the United States. Massachusetts is considering similar legislation, though it has failed there before. Iceland’s capital, Reykjavík, passed a similar law in 2016. And in 2014, the European Court of Justice ruled that severe obesity can legally render people disabled, potentially protecting them from discrimination, but obesity alone does not warrant protection.
In Brazilian courts, rulings began mentioning “gordofobia” in 2014 and have steadily increased since, according to a review of available judgments by Gorda na Lei, or Fat in the Law, a Brazilian activist group. In October, a judge ordered a comedian to pay a $1,000 fine for making jokes about an obese Brazilian dancer’s weight. “The defendant exuded unequivocal gordofobia,” the judge said in the ruling. Freedom of speech is allowed, the judge added, “but it’s the state’s duty to protect minorities.”
Still, enforcement is still often lacking in Brazil. Rayane Souza, a founder of Gorda na Lei, said that many modes of public transportation remained inaccessible despite the 2015 law. She pointed to a recent incident in the coastal city of Guarapari, where an overweight woman got stuck in the turnstile on a city bus. Firefighters freed the woman as other passengers laughed, according to the Brazilian news outlet G1. “I cry at night just thinking of what the people said,” Rosângela Pereira told G1 days later.
In 2020, nearly 29 percent of Brazilians older than 20 were obese, up from roughly 15 percent in 2000, one of the largest increases of any country over that period, according to the Institute for Health Metrics and Evaluation at the University of Washington. Among the 10 most populous nations, only Mexico, the United States and Russia had higher obesity rates, ranging between 31 percent and 37 percent, according to the data.
Dr. Claudia Cozer Kalil, an endocrinologist at one of Brazil’s top hospitals in São Paulo, attributed the soaring obesity in part to rising wages that led to poor diets of fast food and processed foods. As obesity has increased, she said, so have related health problems like diabetes, high blood pressure and sleep apnea. She said that the government should do more to address the issue, including better food labeling. In Brazil, for instance, nutrition labels often don’t include sugar.
Still, she supported the laws. “The fact is, the population is heavier,” she said. “So we have to adapt to that.”
Brazil’s “gordofobia” debate revolves in part around the unrealistic image of the Brazilian body in the media inside and outside the country. The psychological impact of that image, activists said, can be illustrated by Brazilians’ efforts to pump up their lips, breasts, butts and muscles — and surgically suck out their fat — at a rate far higher than that of most other countries.
In 2019, Brazil led the world in plastic surgeries. In 2020, amid the pandemic, it had 6.1 plastic surgeries per 1,000 people, compared with 4.5 per 1,000 people in the United States, the world leader in total plastic surgeries that year, according to statistics from a global plastic-surgeon trade group. A risky surgery that involves transferring fat from the abdomen to the butt is even called the Brazilian butt lift .
At a November beauty pageant for larger men and women in Recife, the theme was standing up to “gordofobia” and defying stereotypes of the perfect body. During one emotional moment, the contestants stood onstage as actors hurled insults at them.
Many Brazilians agree that their culture largely embraces shapely women more than other Western countries. And a visit to Brazil’s beaches and parks will confirm that there are plenty of overweight men and women who feel very comfortable with their bodies, and don’t give a second thought to wearing bikinis or sungas, the Brazilian version of a Speedo.
Yet those people don’t represent all Brazilians, activists said. Ms. Souza said that despite living near the beach, she didn’t put on a bikini for 11 years after being called a whale there. “A woman putting on a bikini today has much more to do with her own self-acceptance than social acceptance,” she said.
Carol Stadtler, a founder of Beauties of the Body, another activist group in Recife, said overweight people fitting in societally was one part of the movement. Perhaps more important was getting them to fit into society physically, she said.
“It’s not just about being beautiful or ugly or having the body of the Brazilian woman,” she said, speaking after the pageant, where she said the theater chairs left painful marks on her legs. “It’s also about how we don’t fit into chairs.”
Breno Salvador contributed reporting.
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The Watermelon Woman has an ass that we are literally unable to describe.
Watermelon Woman Is
Brazil's National Fruit
ORIGINAL REPORTING ON EVERYTHING THAT MATTERS IN YOUR INBOX.
The only person who loves Andressa Soares's butt more than Brazil's sun-soaked masses and us is Andressa Soares. She's really into it. And for good reason: Her ass has catapulted the charming Rio-born girl from bit parts in music videos into the pop-star spotlight as the overendowed Watermelon Woman. Devoted fans now flock to her concerts, paparazzi stalk her every move, and crazed men and woman paw at her whenever they are able. In case you're wondering why all the fuss in a country with thousands upon thousands of similarly impressive posteriors: Watermelon Woman's ass measures a formidable 46 inches around and she can't stop shaking it, even when she tries to.
Vice: Oi, querida ! Please tell us who you are.
Watermelon Woman: My name is Andressa Soares, better known as Mulher Melancia : Watermelon Woman.
How'd you get such an excellent name, and what does it mean?
I was a radio broadcaster, and one day the station posted a picture of me online. Once people saw it they started commenting: "Wow, her bumbum looks like a watermelon! It is really big!" They started teasing me.
What were you doing in this picture?
It was a picture of me at the beach. I was bathing in the sea and my butt was up in the air.
And now you're a famous musical performer! Tell us about this intriguing type of butt dancing you do to accompany your songs.
The dance is called créu , named after MC Créu. I was invited to shoot with him some time ago, and I thought, "I'm not going to participate. I don't know who MC Créu is!" But eventually I went. Before the DVD was released there was a huge buzz, and people started saying, "You have to see the butt of this woman dancing! She shakes and trembles in different speeds."
I understand you and Créu parted ways soon after. Is this when you developed your own style?
I can't dance to his music anymore because he won't let me. But people always want to see the butt shaking on the floor. There are only five speeds in Créu's music, so I made a sixth speed to dance to.
And that's when fame really set in.
After I became Watermelon Woman I was on the cover of Playboy . Now everyone in Brazil knows me. Everything has to do with my butt!
What is a Watermelon Woman show like?
There are two dancers—one blond, one brunette—me, and a DJ. We start with a song called "Single Yes, Alone Never!" then I ask the crowd: "Are there any single men here tonight?" Then we get the body moving.
This is your signature move, right?
Yeah. Truthfully, it's like a motor: Vrrrrrrr ! It's extremely tiring. "Go, go, go, butt! Go, go, go!"
I suspect there are more men than women in your audience.
In the beginning there were only men. Of 1,000 people, there'd be 900 men. But then the women heard songs like "Single Yes, Alone Never!" and "No Man's Decent," and now it's more balanced. Thank God!
What's it like always having your ass cheeks rule your life?
I feel really happy. For my family it's the best thing ever, and I love it. I've wanted to be in Playboy since I was a little girl.
So even as a child you knew there was something special back there?
When I was one or two years old, the mothers and fathers of all the other children would say, "Look at the butt on that girl, kids!" I used to think it was ugly.
And what do you make of Brazil's more anorexic-looking gals?
Well, 20 to 30 percent of people here get silicone implants. Some in their lips, some in their butts, but mostly in their chests.
Do you think you've had any role in changing how Brazilian women perceive themselves?
I think so—from what people tell me. One day I had an interview with a woman who said that before me, women were always looking to put silicone in their breasts. Only 20 or 30 percent would look for silicone to be applied in their butt.
That's not quite what I meant, but I see your point.
Nowadays 85 percent of women demand silicone for the butt and 65 percent for the breasts. People were not concerned about the butt before—they were into liposuction. Now they are more into having thick thighs and big butts—being curvy with a thin waist. Even the actresses now are a little curvier than before.
Does it get annoying having people stare at your ass all the time?
I am actually used to people looking and even touching it, to be honest.
The guys usually ask to take a picture and put their arm around my neck, but before they go, they "unintentionally" brush their arm down my butt. They try to apologize and all, but I don't care. What am I going to do? Even women! Women are more straightforward. They ask, "Can I touch your ass to see how firm it is?" I swear to you, this is how it goes.
Do you find that Brazilian women's definition of beauty varies from city to city?
Women in São Paulo are more concerned about their face and makeup. They dress nicer. The women in Rio are not like that. It's not that they don't care about their faces, but the body comes first. They work out a lot to look strong for the beach. In Rio, women practically live in their bikinis.
Europe and the US focus mostly on women's breasts, while in Brazil the shape and size of the butt seems to be the primary concern.
That is absolutely true. Especially in Rio. For example, when someone sees a woman down the street, before they even start talking, they look at the butt. I myself do that. I can't say a woman is pretty if she doesn't have a nice butt.
Join Watermelon Woman for a day of mental and physical betterment at the beauty spa on VBS.TV this month.
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Home Brazil Heavy News from Fat Brazil - Once slim, now fat!
Journalist founded King Goya a few years back. Meeting people, local food and engaging stories are my passion. I plan for ambitious once-in-a-lifetime trips. My delight is the prospect of Future Travels: Longer, Slower, Farther! I just want a tiny slice of adventure to be alive, and then excited to return home.
Finally, I found a language with few or no words that suggest something negative. Not any word for No! Not even one. Simply positive talking.
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A fundamental change has taken place
THE FAT BRAZIL : The land of slender, bikini-wearing beauties and lean muscular macho men is now facing a health problem. Women in Brazil are not as slim as their famed models may suggest. Almost half of Brazilian’s population is now overweight or obese, a government study has found. That´s heavy news from Fat Brazil.
The gift to global culture from this body-conscious society include the Girl from Ipanama and model Gisele Bunchen and other supermodels, The idea seems revolutionary. For me fat Brazilians was a rare sight 10-15 years ago. Now obese women and men cradle along the beaches of Copacabana, Ipanema and Recife. A fundamental change has taken place.
Here is the heavy news; Forty-eight percent of Brazilian adult women and fifty percent of men are overweight, according to government study. More than a quarter of those qualify as obese. Those numbers have more than doubled in the last 35 years. If the trend continues, the ministry says that 10 years from now this emerging nation will become as paunchy as nations like the US and England. One of the best businesses in Brazil is boutiques for plus-sized women.
The health ministry described the trend as worrying, but said it was not a direct result of rising prosperity. The concumption of high-fat food has been a major cause.
“Now is the time to act to ensure we don’t reach the levels of countries likes the US, where more than 20 % of the population is obese”, the ministry said. A good news is that Brazilians who smoke continue to fall.
Brazilians have a pronounced sweet tooth, natural in a country that is the world’s largest producer of sugar. In this country people sprinkle sugar on naturally sweet fruit and half the mass of a “cafezinho”, the espresso coffee, is sugar, not liquid. Brazil and the US are the countries that have the highest levels of consumption of sugar in the world. Consummation of soft drinks has grown 400 percent in the last 30 years.
The Brazilian meal is also unusually heavy. A typical luncheon plate, especially in the countryside or
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