Bratanbiz Reputation Review
Bratanbiz Reputation ReviewBratanbiz Reputation Review
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Online reputation management is something that most people and businesses only think of when they need it. And when they need it is when disaster has struck — a negative review about their business, a negative blog post about their products, or a negative record about themselves surfaces online. The thing to keep in mind is that online reputation management is one of those things that works better if you implement it before you actually need it. The following are ways to build a positive online reputation before you need it or start building positive online properties to outrank negative news and reviews. Your first goal for creating a positive online image is having a website. Chances are, you already have one for your business like yourbusiness. Be sure to also protect your personal brand by having one for your own name, i. If you have a website you control at 1 in search results, it will get the most amount of clicks and prevent most people from continuing to look through the rest of the search results. If you want to take it to the next level, build up some other domains for your business or yourself. Hosting companies are notorious for having negative information pop up in search results from bad reviews to anti-their-company groups. GoDaddy tackled this by creating a crop of additional websites with their brand name in the domain. These websites that focus on their online radio, social network, tutorials, and charity rank right below their main website, Wikipedia page, and Twitter profile which makes it hard to get anything else that high up on the first page of search results for their name. Here are two great examples. Danny Sullivan is well known for being the editor-in-chief for Search Engine Land. Another example was shown in the GoDaddy image above. Bob Parsons, founder of GoDaddy, has his own personal blog. If you want your company name to rank for a few blogs, maybe convince a few of your key employees to start blogs with the company name in them. Instead, you want to create several strong social profiles on prominent social networks and keep them active and up to date. You will also want to build a strong audience on these networks as well — you could almost consider your number of connections like the number of links to your profile — the more you have, the better they will rank. Some of the best social profiles to create and routinely maintain that will generally rank well in search results include the following. With each network, be sure to use your name or business name as the name of the profile. This will be what carries the most weight in determining what the profile will rank for. Also be sure to upload a profile photo that has your name or business name in the filename like yourname. And to cover the first page of search results, 10 is really all you need. Want to create an online business card of sorts? Several websites allow you to create a personalized page that displays a short bio about you plus links to your website, blog, and social networks. You can also try others like Dooid. Just be sure to use your real name or business name so it shows up in search results! This is also good to help with your local search marketing campaign so local customers can find you easier online. You will want to write for sites that have author bio pages crafted for you or allow you to create custom profiles like SEOmoz. Basically, the bigger the website, the better the chances of your author page showing up in search results. While any site can be good, highly authoritative sites like TechCrunch, Mashable, Forbes, and Entrepreneur are great examples of ones to strive for. If you or your business is asked to do interviews on blogs, videos, or podcasts, definitely say yes. Having lots of images of yourself online might sound like vanity, but it can trigger image search results for your name or business to pop up, further pushing down potential negative search results. This way, it will have the best chance of appearing in image search results and leading visitors back to your website. Learn more about optimizing your images for search to generate traffic. Another great way to dominate search results is through video. YouTube is usually the most obvious to go for as they are owned by Google and therefore are likely to appear in search results. The key is to make sure your name or business name is in the video title and video description. You get SEO bonus points for also making sure the video filename includes your name as well. You can see from the above example that Matt Cutts gets videos in search results for his name because his name is in videos he has created as well as videos created by others. Read more about how to rank on the first page of Google through videos for more video optimization tips. Press releases still make a dent when it comes to getting your name or your business name out there. Legit services might charge you a fee, but they are worth it when it comes to making sure your press release is optimized for search. Some good examples of press release services include PR. This services allows you to sign up to be notified through daily emails of when news agencies and publications are looking for new sources. When you see a publication you would like to contribute to, just follow the directions in the email on who to contact. As a matter of fact, your app or podcast is almost guaranteed to show up on the first page of search results for your name or your business so long as you include it either in the title or the description. But when you publish a book on Kindle, you become an author, granting you the privilege of creating an author page on Amazon. If you are the owner of a technology company, you can submit yourself and submit your company to be included in the CrunchBase database. These entries tend to rank as high, and sometimes even higher than Wikipedia entries. You can see in the above example that my CrunchBase profile outranks a Wikipedia page for someone with the same name. Wikipedia pages are tough to come by thanks to the rules. But if you qualify to have a Wikipedia page created about yourself or your business, it is generally a guaranteed page one search result. Learn more about Wikipedia pages for yourself and for your organization. One thing to keep in mind about Wikipedia pages is that they are publicly editable. This means if there is major news about you or your business, it will likely end up on your Wikipedia page too. One key thing to note with all of these opportunities to build your reputation is that you need to build links to them all and interlink them when possible. Basic SEO — if you want something to rank, you need to build backlinks to it. Some ways to interconnect all of your good online properties and build links to them at the same time include:. The easiest and free way to do this is through Google Alerts. Google Alerts lets you set up searches for your name or your brand name and sends you emails when new results come up. Other sites that provide similar services include Social Mention free , Trackur paid , and Reputation. Once you have a presence on the top social networks, local search directories as applicable , and other sites, it will make it easier to respond to any negative press when it arises. Especially the tip on owning domains related to your brand name is very useful for any company to push down negative reviews that appear in google. Lots of ideas here too I like. Indeed a great guide. Great ideas, however, my question is scalability and resource management. For small to medium sized businesses, many of these points can take tremendous amounts of time and resource. How to create professional looking videos within a reasonable budget. Publish a book on Kindle? It can take hundreds of hours to write one! I would love any tips on performing these actions within a timely manner and a reasonable budget. And this article has surely gone into great lengths to demonstrate just that. On a website you can incorporate all the arsenals of marketing online such as video marketing, articles marketing among others. If you are a businessman and you are not taking advantage of the internet, it is the high time you do what this article stipulates. Thanks for the awesome tips. Purchasing related domains of our brand can also help prevent our brand name theft. This is a one-stop resource on how to promote, and goes far beyond what most consider reputation management. Please use your real name and a corresponding social media profile when commenting. Otherwise, your comment may be deleted. Kissmetrics Blog A blog about analytics, marketing and testing. Built to optimize growth. Track, analyze and engage to get more customers. Own Your Own Website Your first goal for creating a positive online image is having a website. Own Related Domains If you want to take it to the next level, build up some other domains for your business or yourself. Comcast has a similar thing going, except in their case, they use subdomains. Any business can do something similar by creating separate site for the following: Your blog such as blog. Your customer support such as support. Your store such as store. Your main products such as product. Your apps such as apps. Make sure you occasionally include your name or business name in a status update or two as well. Facebook — Profiles for people, pages for business. Twitter LinkedIn — Profiles for people, company pages for businesses. Biznik — People only. Pinterest — Make sure one of your pins includes your name or business name too! Quora Flickr YouTube Vimeo With each network, be sure to use your name or business name as the name of the profile. Do Interviews If you or your business is asked to do interviews on blogs, videos, or podcasts, definitely say yes. Make Videos Another great way to dominate search results is through video. Some great ideas for video title formulas include: Write Press Releases Press releases still make a dent when it comes to getting your name or your business name out there. Create an App or Podcast Apple. Get a CrunchBase Profile If you are the owner of a technology company, you can submit yourself and submit your company to be included in the CrunchBase database. Interlink Everything One key thing to note with all of these opportunities to build your reputation is that you need to build links to them all and interlink them when possible. Some ways to interconnect all of your good online properties and build links to them at the same time include: Making sure your social profiles link out to your website and blog. Making sure your website and blog link out to your social profiles and local search profiles. Adding links to your podcasts, apps, books on Kindle, guest posts, guest posting author bio pages, etc. Embedding your videos into your blog content and share them on your social networks. Linking your blogs and subdomains to your main website when applicable. Be sure to distinguish social profile links, links to sites you contribute to, and general related links to the proper sections. Respond to the Criticisms in a Constructive Way Once you have a presence on the top social networks, local search directories as applicable , and other sites, it will make it easier to respond to any negative press when it arises. What other tips would you offer to build a positive online reputation and maintain it? Neil Patel blogs at Quick Sprout. Martin Jul 02, at Fernando Jul 02, at 2: Haroun Kola Jul 02, at 2: Amir Jul 02, at 8: Gabrielle Jul 03, at 6: Peter Jones Jul 04, at MadMike Jul 04, at 3: Tauseef Azhar Jul 04, at 4: Surminga Jul 04, at 7: Marcela De Vivo Jul 04, at 9: Stephen Kavita Jul 04, at Naser Jul 08, at Michal Lusk Jul 09, at Robert Hacala Jul 12, at Andy Beal Jul 15, at 2: Chris Oct 25, at Free Email Updates Get the latest content first.
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