Branding and Color Psychology: An Overview

Branding is the process of conveying your USPs or Unique Selling Proposition that you’re your product apart. It is the core of the marketing strategy, which is an art of influencing the buying decisions of the consumers. We use subtle visual cues of the color arrangements and product placements to entice the target customers. Over the years, it has been seen that such visual cues have an impact on the buying decisions of consumers. Color psychology in branding helps companies to construct a strong visual impression on consumers. But that is possible only when it is used appropriately. Or else, it can confuse and further damage your brand’s image.

Given below are some colors that a creative agency in Dallas tends to opt to influence their clients’ consumer’s product and brand impression. Read on.

RED

A symbol of love, passion, and intensity, the red color essentially evokes strong emotions and increases appetite. It is often used to increase the heart rate of consumers and target impulsive shoppers. Since it also stimulates hunger in consumers, several restaurants and fast-food chains use this color to attract more consumers.

GREEN

Symbolic of health, serenity, and tranquillity, green color denotes nature, reduces signs of depression, and represents growth. It also indicates fertility and attracts eco-friendly consumers to the stores.

BLUE

Usually associated with water, blue curbs appetite and represents serenity and calmness. It indicates an increase in productivity and creates a sense of trust with the brand. While darker shade is often adopted by tech and motor brands, a lighter shade is common in the healthcare and medical industry.

PURPLE

Often associated with royalty, wealth, and success, purple is used by cosmetic brands for anti-aging products. Many creative industries also use this color as a sign of mystery, creativity, and innovation.

GREY

Typically viewed as an emotionless and neutral tone color, grey is great for mass marketing. It allows a brand to look sophisticated and established. Most marketing agencies use this color due to its timeless and futuristic appeal.

BUT WHY IS COLOR PSYCHOLOGY IMPORTANT?

EMOTIONS

Colors help convey emotions as when consumers look at them, they subconsciously relate them to emotions and get influenced for purchase without even realizing it. Moreover, these emotions add more advantages since they cost nothing and act as a free marketing tool.

CONSUMER CONVERSION

Studies have shown that the color on a brand logo first attracts consumers. So, by effectively choosing a brand color, you can offer consumers much more than what your competitors must be offering.

In a nutshell, color psychology in branding helps increase sales, distributions, reliability, and customer loyalty. Since, in the coming years, it is expected of the businesses in every sector to become more competitive, Dallas branding companies have already started incorporating color-based strategies in their clients’ branding campaigns. So, relate your business niche with the color that goes well with it and set out with an exceptional branding campaign.