Brand manager в ECCO
Москва
Main functions:
- Execute brand strategy in light of the business objectives (Budget and DF), the Russia market context and the global brand guidelines
- Lead cross-functional teams (media, SMM, PR, in-store, events, etc.) in delivering those campaigns
- Lead creative adaptation and localization of the global creative materials, as well as creative development of local materials (where it is relevant and aligned with the global Marketing Team): ATL, in-store communication and other formats
- Select and manage creative and production agencies
- Lead consumer research to uncover actionable insights about consumers and translate them into the marketing strategy
- Manage marketing communication budget: media, creative adaptation and development, market research
Main skills and compenetcies:
- 3 years of brand management experience within a multinational FMCG company with strong brand-management culture
- Should be obsessed about consumer understanding: needs, insights, trends. Strong empathy. Good knowledge of various methods of consumer research
- Self-organized. Superior project-management skills - to effectively lead the planning and execution of cross-functional marketing campaigns and cross-functional teams (creative, media, SMM, PR, in-store, events, agencies)
- Strong creative development skills: briefing and de-briefing creative agencies. Equally comfortable leading the creative localization as well as creative development from scratch
- Strong presentation skills. Clear communication. Ability to lead the discussion, hear the counterparts and argue own viewpoint
- Genuine interest in fashion retail
- Fluent English
We offer:
- Work in an international company
- Opportunity for growth, trainings and participation in specialized conferences and cross-functional projects
- Extended health insurance program, office doctor
- Flexible working hours from 8.00, 9.00 or 10.00, with opportunity to work remotely on Fridays
- Comfortable work space at business center Linkor, next to Aviapark (metro CSKA)
- 50% discount on all products
- 2 free pairs of shoes per year
- Discount program from Best benefits partners
- Total compliance with labor law
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