Brand Manager в Спортмастер
Moscow
Responsibilities:
ANALYSIS OF MARKET
- Constant monitoring of feedback of the brand in the market;
- Identify key opportunities and propose a clear strategy to build brand recognition and avoid negative reaction to the brand;
- Provide market analysis in order to have solid picture of market activities and trends in relation to consumer and product;
- Study consumers, their preferences, the perception of existing brands and the psychology of consumer behavior;
- Applying the results of analysis to the seasonal collection.
PLANNING, DEVELOPMENT AND SALES
- Proactively manage collection direction with the consumer in mind;
- Develop and propose product offer in form of an assortment pyramid according to consumer's need;
- Create the product offer structure keeping all distribution channels and their specific needs in mind;
- Actively provide input for setting the Concept to Consumer direction and implement it into relevant ranges in partnership with Marketing Communication counterparts;
- Provide Brand presentations and explanations on collections and/or processes, as needed;
- Develop and propose assortment pyramid according consumer's need;
- Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome;
- Develop collection within assigned brand according to time frames;
- Provide product cost and quality direction to meet markup targets of the brand;
- Review and approve development samples, prepare action steps to achieve approved results in quality and pricing;
- Achievement of sales plans and margins according to financial targets;
- Prepare and present your collection and/or business related topics - with respective audience in mind - by using relevant structure and content;
- Hold seasonal collection Line Reviews and Line Closes (pre-order and order sessions);
- Observe forecasting processes: review and analyze forecasting and order results provided by buyers;
- Ensure developed product is fully meeting Buy Ready requirements for seasonal calendars;
- Follow-up and support of training of junior positions and new employees in the group.
Requirements:
- Higher Education, Preferable sphere - marketing/business/textile/fashion;
- Minimum 2 years of Brand Development experience with APP, FTW or ACC background;
- English language skills - Upper-Intermediate;
- Complex Data set management and analysis;
- Design to Cost;
- Product lifecycle management (PLM) - nice to have;
- Purchasing of components or finished goods;
- Apparel industry and market knowledge, specifically for sports and active wear;
- Knowledge in marketing and sales principles;
- Sport/outdoor apparel market main features and specifics in relation to consumer and product demands;
- Working and Supporting in Private or Licensed Brand development and identity;
- Knowledge of current Apparel, Materials trend and innovations;
- Familiarity with the Apparel industry - knowledge of key players-suppliers in the market (locally and globally);
- Possess understanding in retail pricing, product costing and methods of achieving financial targets;
- Material specification and components;
- Knowledge of international incoterms and exchange rate influences;
- Knowledge of product costing and its stages;
- MS Office programs Advanced user.
We offer:
- Competitive salary;
- Comfortable social package;
- Wide range of benefits: discounts on company's product and discount programs with our partners, medical insurance, mobile services discounts etc;
- Possibility to work remotely 1-2 days per week;
- Opportunities for professional growth and self development;
- Strong team.
Apply:
Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position
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